---
title: "Bandaid — $16.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bandaid"
last_updated: "2026-08-09T11:59:44.165Z"
locale: en
meta:
description: "Niche score 56/100 · $16.2M/yr market · 10.2M searches/yr · $8.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $16.2M/yr market · 10.2M searches/yr · $8.95 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Bandaid — $16.2M/yr Amazon US Niche (2026) - Flapen"
---
# **bandaid**
**Launch it**
A $16.2M/yr market growing +15.6% this quarter with returns at 0.1% — clears our launch bar.
Market size 100Growth 45Conversion 99Competition 41Returns 100Price range 47Avg price 25Brand share 8Review moat 12Quality gap 30
**Market size**
**Incredible****$16.2M**
$16.2M/yr · 10.2M searches
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****17.6%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****$2.48–$26.17**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+15.6%**
90-day search growth — must beat 0% to launch
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****$8.95**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****27,717.16**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, bandaid is a $16.2M/yr Amazon United States market (10.2M searches/yr). The top 5 brands hold 97% of demand. Verdict: Launch it — 56/100.
Data updated Jul 18, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bandaid market data**
- **Units sold / yr**
- **1.0M–1.0M**
- avg 80,000–100,000/product
- **Revenue / yr**
- **$8.9M–$8.9M**
- units × avg price
- **Conversion rate**
- **17.6%**
- **Avg BSR**
- **#78**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **74%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **56 months**
- **Avg seller age**
- **140 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**656**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**1%**
- Band-Aid70% - Amazon Basic Care12% - Curad7% - Care Science5% - Dodanros2% - Welly2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +15.6% search growth over the last 90 days.
250K150KPrime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bandaid/trend)
## **Top bandaid search terms**
- **bandaids**4.9M/yr+23.8%13.7% conv. - **band aids**1.1M/yr+7.6%14.5% conv. - **bandaids variety pack**1.1M/yr-2.3%19.4% conv. - **bandages**688K/yr+14.4%6.4% conv. - **band aids various sizes**380K/yr+6.6%16.5% conv. - **band aid**373K/yr+16.8%8.8% conv. - **bandaid**290K/yr+14.6%13.6% conv. - **bandages for wounds**208K/yr+13.9%3.9% conv. - **adhesive bandages**186K/yr+25.0%4.8% conv. - **bandage**183K/yr+10.2%4.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/bandaid/search-terms)
## **Top bandaid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$1.6M20%$3.2M30%$4.8M40%$6.5M1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Non-Stick Hurt-Free Pad Assorted Sizes 100 Ct**Band-Aid**$8.63**4.8★95,327 rev](https://www.amazon.com/dp/B00B6A6XOK) [2**BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Wound Care and Flexible Protection for Minor Cuts Scrapes & Burns A Must for First Aid Kits Non-Stick Pad One Size 100 Count**Band-Aid**$8.47**4.8★60,621 rev](https://www.amazon.com/dp/B00006IDL6) [3**Band-Aid Brand Tru-Stay Sheer Strips Adhesive Sterile Bandages for First Aid & Wound Protection Individually Wrapped Wound Care Bandages for Minor Cuts & Scrapes Assorted Sizes 80 ct**Band-Aid**$3.81**4.6★50,977 rev](https://www.amazon.com/dp/B0014CV2IW) [4**Care Science Fabric Adhesive Bandages 200 ct Bulk Assorted Sizes | Flexible + Breathable Protection for First Aid and Wound Care**Care Science**$9.77**4.3★9,782 rev](https://www.amazon.com/dp/B07LG55GZM) [5**Amazon Basic Care Flexible Fabric Adhesive Bandages XL (2 in x 4 in) Non-Stick Pad for Cuts & Scrapes 4-Sided Seal 10 Count**Amazon Basic Care**$2.48**4.5★9,977 rev](https://www.amazon.com/dp/B07D3XF73T)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Band-Aid Brand Flexible Fabric Adhesive Bandages Comfortable Flexible Protection & Wound Care for Minor Cuts & Scrapes First Aid Bandage with a Wildflower Design Assorted Sizes 30 ct**Band-Aid**$3.58**4,327 rev8mo ago](https://www.amazon.com/dp/B0CQY8WNG7) [**BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Fun Tie-Dye Designs Assorted Sizes 100 Count**Band-Aid**$8.61**1,080 rev1y ago](https://www.amazon.com/dp/B0DQ5JZM75) [**Amazon Basic Care Flexible Fabric Adhesive Bandages XL (2 in x 4 in) Non-Stick Pad for Cuts & Scrapes 4-Sided Seal 10 Count**Amazon Basic Care**$2.48**9,977 rev1y ago](https://www.amazon.com/dp/B07D3XF73T) [**Hysimedy Adhesive Assorted Bandages Variety Pack 210 Counts Flexible Fabric Heavy Duty Waterproof Silicone Hypoallergenic Latex Free for Sensitive Skin Wounds Care Medical First Aid Kit Supplies**Hysimedy**$26.17**482 rev2y ago](https://www.amazon.com/dp/B0D3HNBS4W) [**Amazon Basic Care Flexible Fabric Adhesive Bandages First Aid for Wounds and Scrapes Breathable with Non-Stick Pad Latex Free 100 Count**Amazon Basic Care**$5.45**11,210 rev2y ago](https://www.amazon.com/dp/B0BGGYK4KC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Non-Stick Hurt-Free Pad Assorted Sizes 100 Ct**Band-Aid**$8.63**4.8★**▲ 143%**](https://www.amazon.com/dp/B00B6A6XOK) [**Amazon Basic Care Sheer and Clear Adhesive Bandages Family Variety Pack for Minor Cuts Scrapes First Aid and Wound Care Supplies Assorted Sizes 280 Count**Amazon Basic Care**$9.42**4.4★**▲ 99%**](https://www.amazon.com/dp/B0BGGYZN62) [**Amazon Basic Care Heavy-Duty Flexible Fabric Adhesive Bandages First Aid and Wound Care Supplies for Minor Cuts Scrapes Blisters One Size 100 Count**Amazon Basic Care**$8.43**4.2★**▲ 78%**](https://www.amazon.com/dp/B0BGGZ62F8) [**BAND-AID Brand Flexible Fabric Adhesive Bandages Comfortable Sterile Protection & Wound Care for Minor Cuts Scrapes & Burns First Aid Kit Essential Fun Tie-Dye Designs Assorted Sizes 100 Count**Band-Aid**$8.61**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DQ5JZM75) [**Hysimedy Adhesive Assorted Bandages Variety Pack 210 Counts Flexible Fabric Heavy Duty Waterproof Silicone Hypoallergenic Latex Free for Sensitive Skin Wounds Care Medical First Aid Kit Supplies**Hysimedy**$26.17**4.7★**▲ 37%**](https://www.amazon.com/dp/B0D3HNBS4W)
**~~View all trending →~~**
## **What buyers say about bandaid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“Excellent variety”*
**Adhesion/Stickiness**14%
*“SUPER sticky”*
**Value For Money**13%
*“Great deal”*
**Size-Overall**9%
*“I like they're all big ones”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Color**4%
*“Cute colors”*
**Durability**3%
*“they stay on”*
**Flexibility**3%
*“Flexible and Stays”*
**Comfort-Overall**2%
*“Its very comfortable”*
**Design-Overall**2%
*“I like the design detail, its cute”*
### **What buyers complain about **
**Adhesion/Stickiness**57%
*“Did not stick”*
**Quality-Overall**7%
*“cheap quality”*
**Durability**7%
*“Doesn't last”*
**Value For Money**3%
*“Waste of money”*
**Size-Overall**2%
*“Too narrow”*
**Allergies**2%
*“Gave me skin rash”*
**Ease Of Use**1%
*“Almost hard to get off”*
**Functionality-Overall**1%
*“DONT WORK”*
**Water Resistance**1%
*“are not water proof”*
**Grip**1%
*“I dont have a strong grip”*
### **Top return reasons **
**Adhesion/Stickiness**48%
**Size-Overall**10%
**Advertised Vs Actual Product**5%
**Product Condition**5%
**Quality-Overall**4%
**Value For Money**3%
**Durability**3%
**Contamination**3%
**Functionality-Overall**2%
**Leak-Proof**2%
## **Common questions**
- **Is bandaid profitable to sell on Amazon United States?**
- The niche generates $16.2M/yr across 19 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +15.6%. Flapen's verdict: Launch it (56/100).
- **How competitive is the bandaid niche?**
- 7 brands and 656 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in bandaid?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Durability. The return rate is 0.1%.
- **When does demand for bandaid peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the bandaid niche?**
- Listings span $2.48–$26.17; the average listing price is $8.95 (sweet spot $15–$100). The average incumbent carries 27,717 reviews — the moat a new listing must climb.
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