---
title: "Baking Soda Capsules — $121K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baking-soda-capsules"
last_updated: "2026-08-06T19:51:49.327Z"
locale: en
meta:
description: "Niche score 45/100 · $121K/yr market · 57K searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $121K/yr market · 57K searches/yr · $22.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Soda Capsules — $121K/yr Amazon US Niche (2026) - Flapen"
---
# **baking soda capsules**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 28Growth 26Conversion 85Competition 16Returns 100Price range 81Avg price 94Brand share 4Review moat 82Quality gap 32
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$22.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****360.73**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Great****$9.92–$38.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$121K**
$121K/yr · 57K searches
**Growth**
**Okay****+0.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****81%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, baking soda capsules is a $121K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 98% of demand. Demand peaks in May–Jun–Jul. Verdict: Skip it — 45/100.
Data updated Jul 11, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking soda capsules market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$112K–$134K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#900**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **78 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**6 **—flat
**Sellers**
**6**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**81%**
Top 20: 100%
**Open market**
**0%**
- P Puregen Labs31% - Kidney Restore24% - Nutricost23% - Earthborn Elements18% - Natures Craft2% - PURE ORIGINAL INGREDIENTS2%
## **Demand & seasonality**
Weekly Amazon search volume, last 88 weeks — +0.9% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/baking-soda-capsules/trend)
## **Top baking soda capsules search terms**
- **baking soda capsules**18K/yr+2.5%9.8% conv. - **baking soda pills**14K/yr-8.0%9.1% conv. - **sodium bicarbonate capsules**10K/yr+0.4%8.1% conv. - **baking soda supplement**5K/yr+11.3%7.7% conv. - **baking soda pills capsules**4K/yr+49.5%12.6% conv. - **baking soda suppositories**3K/yr+12.3%0.8% conv. - **sodium bicarbonate supplement**2K/yr-35.3%5.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/baking-soda-capsules/search-terms)
## **Top baking soda capsules products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$12K20%$24K30%$36K40%$48K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**4.6★474 rev](https://www.amazon.com/dp/B0FTC5T6DP) [2**Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings**Nutricost**$9.92**4.6★259 rev](https://www.amazon.com/dp/B0FBDFVZVJ) [3**Earthborn Elements Baking Soda Capsules 200 Capsules Sodium Bicarbonate**Earthborn Elements**$23.44**4.7★744 rev](https://www.amazon.com/dp/B0979HCWYB) [4**Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills**Kidney Restore**$27.94**4.5★148 rev](https://www.amazon.com/dp/B0DFWHNS2Z) [5**Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules**Kidney Restore**$14.79**4.7★846 rev](https://www.amazon.com/dp/B0DQ2NWJG1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**474 rev9mo ago](https://www.amazon.com/dp/B0FTC5T6DP) [**Nutricost Sodium Bicarbonate (2 500mg) 120 Capsules - GMO-Free Gluten Free Vegan 60 Servings**Nutricost**$9.92**259 rev1y ago](https://www.amazon.com/dp/B0FBDFVZVJ) [**High Purity Sodium Bicarbonate Capsules for Digestive Health Support & pH Balance - Delayed Release Gastric Support for Stomach Discomfort - Bicarbonato De Sodio - Easy to Swallow - 120 Count**Natures Craft**$17.23**110 rev1y ago](https://www.amazon.com/dp/B0DZ2ZZMQP) [**Natural Baking Soda Capsules - 650mg Baking Soda Tablets for Kidney & Stomach Acid - Sodium Bicarbonate Pills Bicarbonate of Soda Bicarbonato de Sodio para Tomar Sodium Bicarbonate 650 mg Tablets**Kidney Restore**$23.63**207 rev1y ago](https://www.amazon.com/dp/B0DN4BGCN9) [**Baking Soda Aluminum Free 1300mg Per Pill Extra Strength Organic Use Pure Baking Soda Capsules for Health & Wellness. Baking Soda Tablets 120 Pills**Kidney Restore**$27.94**148 rev1y ago](https://www.amazon.com/dp/B0DFWHNS2Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puregen Labs Sodium Bicarbonate Tablets 650mg (10 Grains) - 200 Count | USP Grade Baking Soda Supplement Natural Relief of Acid Indigestion Heartburn Sour Stomach & Upset Stomach**P Puregen Labs**$10.10**4.6★**▲ 51%**](https://www.amazon.com/dp/B0FTC5T6DP) [**Sodium Bicarbonate Capsules Extra Strength 1300mg Organic Use No Junk. 1 Sodium Bicarbonate Capsule is 1300mg. Pure Sodium Bicarb Tablet**Kidney Restore**$28.17**4.6★**▲ 47%**](https://www.amazon.com/dp/B0DHFMKG4B) [**Sodium Bicarbonate 650 Mg Tablets - Delayed Release for Normal Kidney Function - Baking Soda Tablets Sodium Pills Bicarbonato De Sodio para Tomar Bicarbonate of Soda - 30 Capsules**Kidney Restore**$14.79**4.7★**▲ 46%**](https://www.amazon.com/dp/B0DQ2NWJG1) [**Earthborn Elements Bicarb Blend 200 Capsules Pure & Undiluted No Additives**Earthborn Elements**$20.48**4.5★**▲ 46%**](https://www.amazon.com/dp/B08R6QYRM7) [**Sodium Bicarbonate 650mg Capsules Delayed Release for Supporting Normal Kidney Function & Kidney Health Supplement. Sodium Bicarbonate Designed for Kidney Support Acid Relief Alkalinity 120 Pills**Kidney Restore**$38.20**4.7★**▲ 13%**](https://www.amazon.com/dp/B0BGG241SD)
**~~View all trending →~~**
## **What buyers say about baking soda capsules**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Premium quality and fast results”*
**Advertised Vs Actual Product**12%
*“As Advertised”*
**Acid Regulator/Stomach Ache Relief**10%
*“Works well for stomach”*
**Regulates Digestion**8%
*“Good for digestion”*
**Ease Of Use**6%
*“convenient to have on hand”*
**Heart Health**6%
*“Work good for heartburn”*
**Value For Money**6%
*“Great value”*
**Efficiency**4%
*“Works well”*
**Nutritional Content**3%
*“A great way to add baking soda to your diet”*
**Ease Of Chewing/Swallowing**2%
*“Easy to swallow”*
### **What buyers complain about **
**Solubility**16%
*“Dissolved poorly in water”*
**Value For Money**12%
*“Waste of money”*
**Taste-Overall**9%
*“Tastes awful”*
**Acid Regulator/Stomach Ache Relief**6%
*“Upset my stomach more than it helped”*
**Regulates Digestion**6%
*“Can cause kidney damage”*
**Size-Overall**3%
*“Tablets aren't as huge as I expected”*
**Stress/Anxiety**3%
*“After taking this product for a few days I noticed I was feeling more anxious”*
**Hard Feel**3%
*“Very gritty when crushed”*
**Vegan/Organic**3%
*“I am writing this because you cannot say pure”*
**Functionality-Overall**3%
*“Barely does the job”*
### **Top return reasons **
**Functionality-Overall**67%
**Dosage**17%
**Solubility**17%
## **Common questions**
- **Is baking soda capsules profitable to sell on Amazon United States?**
- The niche generates $121K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.9%. Flapen's verdict: Skip it (45/100).
- **How competitive is the baking soda capsules niche?**
- 6 brands and 6 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in baking soda capsules?**
- Top complaints mined from reviews: Solubility, Value For Money, Taste-Overall. The return rate is 0.0%.
- **When does demand for baking soda capsules peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the baking soda capsules niche?**
- Listings span $9.92–$38.20; the average listing price is $22.41 (sweet spot $15–$100). The average incumbent carries 361 reviews — the moat a new listing must climb.
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