---
title: "Baking Protein Powder — $36K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baking-protein-powder"
last_updated: "2026-08-09T17:53:32.266Z"
locale: en
meta:
description: "Niche score 45/100 · $36K/yr market · 43K searches/yr · $31.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $36K/yr market · 43K searches/yr · $31.48 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baking Protein Powder — $36K/yr Amazon US Niche (2026) - Flapen"
---
# **baking protein powder**
**Skip it**
A small market ($36K/yr) — this niche doesn't clear our bar today.
Market size 9Growth 33Conversion 34Competition 45Returns 100Price range 93Avg price 95Brand share 30Review moat 24Quality gap 47
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$31.48**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$13.62–$62.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****2.7%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Okay****+6.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****87%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Bad****6,433.54**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$36K**
$36K/yr · 43K searches
According to Flapen's Amazon United States niche tracking, baking protein powder is a $36K/yr Amazon United States market (43K searches/yr). The top 5 brands hold 87% of demand. Verdict: Skip it — 45/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baking protein powder market data**
- **Units sold / yr**
- **2K–3K**
- avg 100–250/product
- **Revenue / yr**
- **$63K–$79K**
- units × avg price
- **Conversion rate**
- **2.7%**
- **Avg BSR**
- **#130**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **128 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**672**
**Top-5 brand share**
**87%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 94%
**Open market**
**10%**
- Bob's Red Mill63% - LEANBAKERS13% - PEScience4% - NAKED4% - Isopure3% - Talcufon3% - Open — no brand owns it (8 brands, 10%)
## **Demand & seasonality**
Weekly Amazon search volume, last 66 weeks — +6.6% search growth over the last 90 days.
1K600Spike '26 seasonAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/baking-protein-powder/trend)
## **Top baking protein powder search terms**
- **protein powder for baking**13K/yr+4.6%1.5% conv. - **bobs red mill protein powder**9K/yr-7.9%5.7% conv. - **bobs red mill whey protein powder**7K/yr+29.0%10.0% conv. - **baking protein powder**7K/yr+3.3%2.4% conv. - **bobs red mill vanilla protein powder**4K/yr+35.1%0.6% conv. - **bobs red mill protein**3K/yr-12.1%3.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/baking-protein-powder/search-terms)
## **Top baking protein powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$1K8%$3K12%$4K16%$6K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Bobs Red Mill Whey Protein Powder 12ounce Package May Vary Red unflavored 12 Ounce**Bob's Red Mill**$19.30**4.6★1,135 rev](https://www.amazon.com/dp/B00EVJTFUW) [2**LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks**LEANBAKERS**$35.83**4.6★51 rev](https://www.amazon.com/dp/B0CZJ994B4) [3**Bobs Red Mill Whey Protein Concentrate 12oz (Pack of 4) - Keto Friendly Kosher**Bob's Red Mill**$59.74**4.8★195 rev](https://www.amazon.com/dp/B000EDG5CA) [4**Bobs Red Mill All Natural Whey Protein Powder 12 Ounce (Pack of 2)**Bob's Red Mill**$31.96**4.4★75 rev](https://www.amazon.com/dp/B091QFY3PR) [5**Bobs Red Mill All Natural Whey Protein Powder 12 Ounce**Bob's Red Mill**$17.03**4.4★163 rev](https://www.amazon.com/dp/B000WCYFPM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings**PEScience**$19.44**417 rev1y ago](https://www.amazon.com/dp/B0F1V6XPN8) [**Talcufon Egg White Protein Powder 8 Oz Pasteurized No Additives High Protein Gluten-Free Ideal for Baking and Cooking Unflavored 227G**Talcufon**$13.62**678 rev2y ago](https://www.amazon.com/dp/B0D6RZPCZT) [**NAKED Whey 2LB 100% Grass Fed Whey Protein Powder - Only 1 Ingredient Unflavored Whey Protein NSF Certified Undenatured Gluten Free Soy Free No GMOs No Preservatives**NAKED**$44.40**10,286 rev2y ago](https://www.amazon.com/dp/B00XIKPUK4) [**LEANBAKERS Bakers Protein Powder Pure Natural Protein Blend Whey Isolate Whey Concentrate Casein Gluten Free no sweeteners Unflavored 17.1 oz for Baking high Protein Low Calorie Snacks**LEANBAKERS**$35.83**51 rev2y ago](https://www.amazon.com/dp/B0CZJ994B4) [**Bobs Red Mill High Protein Oats - 32 oz (Pack of 4) Gluten Free 10g/Serving Non GMO Whole Grain Plant Based Protein**Bob's Red Mill**$32.21**616 rev2y ago](https://www.amazon.com/dp/B0CGBSWQWH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Devotion Nutrition Angel Food Cake Protein Powder for Shakes Baking Pancakes Desserts 20g Whey Isolate & Casein Protein Blend No Added Sugar Low Carb Gluten-Free Keto-Friendly with MCT 2lb**Devotion Nutrition**$62.14**4.4★**▲ 161%**](https://www.amazon.com/dp/B07CGPHC78) [**Bobs Red Mill Whey Protein Powder 12 Ounce (340 g) Pkg (3 Packs)**Bob's Red Mill**$27.59**4.8★**▲ 145%**](https://www.amazon.com/dp/B0CBKXNN6C) [**Bobs Red Mill Hemp Protein Powder 16oz (Pack of 4) - Non GMO Vegan Paleo Friendly Keto Friendly Kosher**Bob's Red Mill**$48.96**4.5★**▲ 111%**](https://www.amazon.com/dp/B003B0SKF8) [**PEScience Protein Pancake Mix for Protein Waffles and Pancakes Just Add Water Whey and Casein Blend Amazing Taste and Fluffy Texture - Cinnamon Roll 12 Servings**PEScience**$19.44**4.5★**▲ 105%**](https://www.amazon.com/dp/B0F1V6XPN8) [**Bobs Red Mill Almond Protein Powder 14oz (Pack of 4) - Non GMO Gluten Free Vegan Paleo Friendly Keto Friendly Kosher**Bob's Red Mill**$62.24**4.4★**▲ 68%**](https://www.amazon.com/dp/B08KJWDPX4)
**~~View all trending →~~**
## **What buyers say about baking protein powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**22%
*“Amazing protein”*
**Taste-Overall**18%
*“no weird after taste”*
**Quality-Overall**8%
*“Had a great price point to quality imho”*
**Flavor**8%
*“The flavor is neutral”*
**Solubility**5%
*“Dissolves easily”*
**Blend/Ratio**3%
*“blends smoothly”*
**Vegan/Organic**3%
*“I love that it is Organic”*
**Value For Money**3%
*“Great deal”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Baking**2%
*“Good for baking”*
### **What buyers complain about **
**Taste-Overall**22%
*“Weird taste”*
**Solubility**7%
*“Does not disolve”*
**Flavor**7%
*“its unflavored”*
**Nutritional Content**6%
*“It is not a clear protein”*
**Value For Money**5%
*“Priced to high”*
**Texture/Consistency-Overall**3%
*“Chalky Texture”*
**Sweetness**3%
*“The sweetness is so UNBEARABLE”*
**Ingredients-Overall**3%
*“Changed ingredients”*
**Smell**2%
*“Chemical smell and taste”*
**Artificial Sweeteners**2%
*“Completely undrinkable with the amount of fake sweetener added here”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Flavor**14%
**Ease Of Use**14%
**Size-Overall**14%
**Taste-Overall**12%
**Ease Of Chewing/Swallowing**7%
**Texture/Consistency-Overall**5%
**Cooking Instructions**5%
## **Common questions**
- **Is baking protein powder profitable to sell on Amazon United States?**
- The niche generates $36K/yr across 26 tracked products. 90-day search growth is +6.6%. Flapen's verdict: Skip it (45/100).
- **How competitive is the baking protein powder niche?**
- 14 brands and 672 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 87% of demand.
- **What do buyers complain about in baking protein powder?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Flavor. The return rate is 0.0%.
- **When does demand for baking protein powder peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the baking protein powder niche?**
- Listings span $13.62–$62.24; the average listing price is $31.48 (sweet spot $15–$100). The average incumbent carries 6,434 reviews — the moat a new listing must climb.
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