---
title: "Bacopa — $1.3M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/bacopa"
last_updated: "2026-08-05T21:19:11.990Z"
locale: en
meta:
description: "Niche score 61/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 61/100 · $1.3M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Bacopa — $1.3M/yr Amazon US Niche (2026) - Flapen"
---
# **bacopa**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 82Growth 9Conversion 90Competition 39Returns 100Price range 86Avg price 91Brand share 65Review moat 55Quality gap 48
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****$21.41**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.93–$52.77**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Great****$1.3M**
$1.3M/yr · 549K searches
**Brand share**
**Good****66%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Good****1,316.09**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-32.8%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, bacopa is a $1.3M/yr Amazon United States market (549K searches/yr). The top 5 brands hold 66% of demand. Demand peaks in Aug–Oct. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **bacopa market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$1.1M–$1.3M**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#438**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **5.2%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**356**
**Top-5 brand share**
**66%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**28%**
- Himalaya23% - Zazzee14% - Nutricost13% - Carlyle10% - Bronson6% - HyberVive6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -32.8% search growth over the last 90 days.
45K35KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Aug, Oct · busiest ÷ quietest = 2.3×
[**Open Trend **](https://flapen.com/research/us/health-household/bacopa/trend)
## **Top bacopa search terms**
- **bacopa monnieri**250K/yr-37.9%9.0% conv. - **bacopa**138K/yr-20.5%9.0% conv. - **bacopa supplements**42K/yr-39.0%9.5% conv. - **bacopa monnieri supplement**32K/yr-20.7%8.4% conv. - **bacopa monnieri organic**16K/yr-26.7%5.2% conv. - **bacopa extract**16K/yr-28.4%9.0% conv. - **organic bacopa**6K/yr-17.8%20.7% conv. - **bacopa monnieri extract**7K/yr+6.3%5.1% conv. - **bacoba**4K/yr-24.4%8.5% conv. - **bacopa-monnieri**6K/yr-65.7%3.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/bacopa/search-terms)
## **Top bacopa products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$63K10%$125K15%$188K20%$251K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Himalaya USDA Organic Bacopa Monnieri Nootropic Herbal Supplement Brahmi Bacopa Supplements Bacopa Extract Mental Alertness Supports Calm Memory Cognition Non-GMO 750 mg 60 Plant-Based Caplets**Himalaya**$22.73**4.5★5,454 rev](https://www.amazon.com/dp/B0006NZPGA) [2**Zazzee USDA Organic Bacopa 30:1 Extract 50% Bacosides 120 Vegan Capsules 4 Month Supply Bacopa Monnieri Cognitive Brain & Memory Support Non-GMO Organic Herbal Supplement Made in the USA**Zazzee**$19.50**4.6★108 rev](https://www.amazon.com/dp/B0G2JF4MSK) [3**Nutricost Bacopa Monnieri 1 000mg 120 Capsules 60 Servings Gluten Free**Nutricost**$16.62**4.4★533 rev](https://www.amazon.com/dp/B09CX59Q91) [4**Carlyle Bacopa Monnieri Capsules | 180 Capsules | Gluten Free Supplement**Carlyle**$15.76**4.5★3,286 rev](https://www.amazon.com/dp/B07CGZ6DWF) [5**Bronson Bacopa Supports Healthy Brain Function and Mental Performance Traditional Herb Non-GMO 90 Vegetarian Capsules**Bronson**$9.99**4.4★1,437 rev](https://www.amazon.com/dp/B0C21BPLKN)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Zazzee USDA Organic Bacopa 30:1 Extract 50% Bacosides 120 Vegan Capsules 4 Month Supply Bacopa Monnieri Cognitive Brain & Memory Support Non-GMO Organic Herbal Supplement Made in the USA**Zazzee**$19.50**108 rev8mo ago](https://www.amazon.com/dp/B0G2JF4MSK) [**HyberVive Bacopa Monnieri Supplement 300MG Organic Nootropic Bacopa Extract 55% High Potency Bacosides Brain & Memory Supplement for Focus and Cognitive Support Made in USA 90 Capsules**HyberVive**$14.80**140 rev10mo ago](https://www.amazon.com/dp/B0FT2G7QNW) [**FITO MEDICS Lab | bacopa |180 Capsules | bacopa monnieri | Bacopa Pill | Bacopa Supplement**FITO MEDIC'S**$9.93**65 rev1y ago](https://www.amazon.com/dp/B0FFTJY94G) [**Wild & Organic Bacopa Monnieri Supplement - Brain & Focus Support - Bacopa Extract Liquid Drops - Brahmi Herb Tincture to Add to Tea - 5-Month Supply - Vegan Sugar & Alcohol-Free - 4 fl oz**Wild & Organic**$22.83**271 rev1y ago](https://www.amazon.com/dp/B0DHLWHM5Y) [**Wild & Organic Bacopa Monnieri Supplement - Focus & Clarity - Liquid Bacopa Supplements for Brain Support - Brahmi Extract to Add to Tea - Vegan Sugar & Alcohol-Free Drops - 2 fl oz**Wild & Organic**$16.55**271 rev1y ago](https://www.amazon.com/dp/B0DHLXNSDT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Zazzee USDA Organic Bacopa 30:1 Extract 50% Bacosides 120 Vegan Capsules 4 Month Supply Bacopa Monnieri Cognitive Brain & Memory Support Non-GMO Organic Herbal Supplement Made in the USA**Zazzee**$19.50**4.6★**▲ 193%**](https://www.amazon.com/dp/B0G2JF4MSK) [**Nootropics Depot BaCognize Bacopa Monnieri 300mg Capsules (120 Count) Ayurvedic Herb Non-GMO Gluten Free and Vegetarian Friendly**Nootropics Depot**$29.88**4.3★**▲ 154%**](https://www.amazon.com/dp/B01B6E2G3C) [**Nootropics Depot Synapsa Bacopa Monnieri Capsules | 320mg | 60 Count | Whole Plant Extract | Ayurveda Supplement | Adaptogen Herb | to Enhance Learning Memory & Mental Performance**Nootropics Depot**$26.96**4.5★**▲ 54%**](https://www.amazon.com/dp/B076JVKYXM) [**NOW Foods Supplements Bacopa Extract (Bacopa monnieri) 450 mg Promotes Brain Health* 90 Veg Capsules**NOW Foods**$18.59**4.4★**▲ 38%**](https://www.amazon.com/dp/B07RFZ8TX2) [**Toniiq Bacopa - Ultra High Potency 45:1 Extract with 75% Bacosides - Highly Concentrated - Third-Party Lab Tested - 90 Capsules**Toniiq**$24.21**4.3★**▲ 26%**](https://www.amazon.com/dp/B08194VVH2)
**~~View all trending →~~**
## **What buyers say about bacopa**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Focus Enhancement**22%
*“Improved focus and clarity”*
**Quality-Overall**15%
*“Excellent Product”*
**Efficiency**6%
*“It is effective”*
**Value For Money**5%
*“Great value for the price”*
**Vegan/Organic**5%
*“I also like that it is organic”*
**Side Effects**4%
*“didnt cause any issues for me”*
**Ease Of Chewing/Swallowing**3%
*“The capsules are easy to take”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ingredients-Overall**3%
*“tons of healthy ingredients all together”*
**Vitamin**3%
*“is a natural supplement”*
### **What buyers complain about **
**Side Effects**12%
*“Started URI symptoms”*
**Vitamin**9%
*“CAN'T GIVE A YES OR NO ON VITAMINS”*
**Functionality-Overall**8%
*“Slow”*
**Dosage**7%
*“There's so much bad press for supplements these days”*
**Value For Money**7%
*“But now its doubled in price”*
**Taste-Overall**5%
*“Quality Bacopa has a strong taste that just became tiring to put up with”*
**Quality-Overall**3%
*“Unfortunately, this indicates a clear lack of proper filling and quality control during manufacturing”*
**Accuracy-Overall**2%
*“For now it gets 3 stars because of the uncertainty of it all”*
**Smell**2%
*“Caps are rather large and smell bad”*
**Acid Regulator/Stomach Ache Relief**2%
*“This product made my stomach hurt and soon after that I threw up,,,”*
### **Top return reasons **
**Sleep Quality**50%
**Compatibility-Overall**50%
## **Common questions**
- **Is bacopa profitable to sell on Amazon United States?**
- The niche generates $1.3M/yr across 22 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -32.8%. Flapen's verdict: Worth a look (61/100).
- **How competitive is the bacopa niche?**
- 18 brands and 356 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 66% of demand.
- **What do buyers complain about in bacopa?**
- Top complaints mined from reviews: Side Effects, Vitamin, Functionality-Overall. The return rate is 0.0%.
- **When does demand for bacopa peak?**
- Demand peaks in Aug–Oct; the busiest month runs 2.3× the quietest.
- **What does it cost to enter the bacopa niche?**
- Listings span $9.93–$52.77; the average listing price is $21.41 (sweet spot $15–$100). The average incumbent carries 1,316 reviews — the moat a new listing must climb.
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