---
title: "Trend — back scratcher bulk - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/back-scratcher-bulk/trend"
last_updated: "2026-08-09T20:01:12.482Z"
locale: en
meta:
  description: "Niche score 68/100 · $47K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 68/100 · $47K/yr market · 32K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — back scratcher bulk - Flapen"
---

# **back scratcher bulk**

**Worth a look**

Shows low returns (0.8%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 12Growth 78Conversion 72Competition 89Returns 96Price range 79Avg price 93Brand share 75Review moat 49Quality gap 63

**Returns**

**Incredible****0.8%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****$22.22**

avg listing price — sweet spot $15–$100

**Competition**

**Great****26%**

top-5 click share — an open shelf

**Price range**

**Great****$4.13–$58.68**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Great****+67.3%**

90-day search growth — must beat 0% to launch

**Brand share**

**Great****60%**

top-5 brand share — no brand owns this niche

**Conversion**

**Good****6.6%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Okay****1,633.14**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Bad****$47K**

$47K/yr · 32K searches

## Trend