---
title: "Trend — baby soap sensitive skin - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baby-soap-sensitive-skin/trend"
last_updated: "2026-08-09T18:51:42.848Z"
locale: en
meta:
  description: "Niche score 52/100 · $99K/yr market · 151K searches/yr · $13.09 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $99K/yr market · 151K searches/yr · $13.09 avg price. Strong incumbent ratings (4.7★) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — baby soap sensitive skin - Flapen"
---

# **baby soap sensitive skin**

**Worth a look**

Shows low returns (0.5%), but strong incumbent ratings (4.7★) keeps it on the watch list.

Market size 25Growth 29Conversion 59Competition 91Returns 98Price range 68Avg price 59Brand share 55Review moat 21Quality gap 16

**Returns**

**Incredible****0.5%**

return rate — above 5% kills the launch gate

**Competition**

**Great****24%**

top-5 click share — an open shelf

**Price range**

**Good****$2.78–$41.28**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****5.0%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$13.09**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****72%**

top-5 brand share — brands hold most of the demand

**Growth**

**Okay****+2.8%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****$99K**

$99K/yr · 151K searches

**Review moat**

**Bad****11,990.08**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Trend