---
title: "Trend — baby safe dish soap - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baby-safe-dish-soap/trend"
last_updated: "2026-08-09T18:55:50.003Z"
locale: en
meta:
  description: "Niche score 50/100 · $3.0M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · $3.0M/yr market. Brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — baby safe dish soap - Flapen"
---

# **baby safe dish soap**

**Worth a look**

Shows searches that convert (15.1% search→purchase), but brand-locked demand (top 5 brands take 98% of clicks) keeps it on the watch list.

Market size 96Growth 30Conversion 97Competition 27Returns 97Price range 33Avg price 56Brand share 6Review moat 24Quality gap 17

**Conversion**

**Incredible****15.1%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Market size**

**Incredible****$3.0M**

$3.0M/yr · 1.5M searches

**Avg price**

**Good****$12.75**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.77–$19.55**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+4.0%**

90-day search growth — must beat 0% to launch

**Competition**

**Okay****69%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****6,262.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****98%**

top-5 brand share — brand-locked demand

## Trend