---
title: "Trend — baby laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baby-laundry-detergent/trend"
last_updated: "2026-08-09T21:44:25.605Z"
locale: en
meta:
  description: "Niche score 53/100 · $6.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $6.9M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — baby laundry detergent - Flapen"
---

# **baby laundry detergent**

**Worth a look**

Shows a $6.9M/yr market, but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.

Market size 99Growth 29Conversion 92Competition 33Returns 98Price range 62Avg price 83Brand share 3Review moat 16Quality gap 16

**Market size**

**Incredible****$6.9M**

$6.9M/yr · 3.4M searches

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.2%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$18.32**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$8.75–$25.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Growth**

**Okay****+2.9%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Bad****21,324.19**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Bad****99%**

top-5 brand share — brand-locked demand

## Trend