---
title: "Baby Gum Brush — $364K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/baby-gum-brush"
last_updated: "2026-08-09T14:17:42.260Z"
locale: en
meta:
description: "Niche score 46/100 · $364K/yr market · 391K searches/yr · $8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · $364K/yr market · 391K searches/yr · $8.91 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Baby Gum Brush — $364K/yr Amazon US Niche (2026) - Flapen"
---
# **baby gum brush**
**Skip it**
Strong incumbent ratings (4.7★) — this niche doesn't clear our bar today.
Market size 54Growth 17Conversion 89Competition 51Returns 98Price range 24Avg price 25Brand share 41Review moat 20Quality gap 16
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.4%**
search→purchase rate — share of searches ending in a sale
**Market size**
**Good****$364K**
$364K/yr · 391K searches
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$8.91**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****$4.02–$18.45**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Bad****13,189.67**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-16.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
According to Flapen's Amazon United States niche tracking, baby gum brush is a $364K/yr Amazon United States market (391K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Apr–May–Jun–Jul. Verdict: Skip it — 46/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **baby gum brush market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$267K–$356K**
- units × avg price
- **Conversion rate**
- **10.4%**
- **Avg BSR**
- **#15**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **93%**
- **Out of stock**
- **2.3%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **156 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**46**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**16%**
- Dr. Brown's60% - Cherish Baby Care6% - Frida5% - Jordan*5% - haakaa5% - MISSLILI3% - Open — no brand owns it (12 brands, 16%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -16.9% search growth over the last 90 days.
7K5KBlack Friday '24Holiday '24Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Jun, Jul · busiest ÷ quietest = 4.1×
[**Open Trend **](https://flapen.com/research/us/health-household/baby-gum-brush/trend)
## **Top baby gum brush search terms**
- **baby toothbrush 6 to 12 months**192K/yr-13.7%8.9% conv. - **baby toothbrush 0-6 months**46K/yr-54.0%4.3% conv. - **baby first toothbrush**27K/yr-6.0%8.3% conv. - **infant toothbrush 6 to 12 months**18K/yr-12.4%8.3% conv. - **baby tooth brush 6-12 months**12K/yr-6.1%8.3% conv. - **silicone toothbrush baby**11K/yr-4.6%4.1% conv. - **silicone baby toothbrush**10K/yr+1.2%5.1% conv. - **dr browns baby toothbrush**8K/yr-2.9%13.0% conv. - **baby silicone toothbrush**8K/yr-4.4%5.0% conv. - **teething toothbrush**8K/yr-22.2%5.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/baby-gum-brush/search-terms)
## **Top baby gum brush products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$18K10%$36K15%$55K20%$73K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Dr. Browns Infant-to-Toddler Toothbrush Giraffe & Strawberry Toothpaste Set**Dr. Brown's**$7.92**4.8★51,929 rev](https://www.amazon.com/dp/B0866RV9SM) [2**Dr. Browns Infant-to-Toddler Toothbrush Giraffe**Dr. Brown's**$4.47**4.8★51,929 rev](https://www.amazon.com/dp/B07WCBD6YC) [3**Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush & Infant-to-Toddler Training Toothbrush Soft for Babys First Teeth Giraffe 0-3 Years**Dr. Brown's**$5.91**4.7★1,495 rev](https://www.amazon.com/dp/B0BS1QF9JF) [4**Cherish Baby Care Baby Toothbrush & Toddler Toothbrush Set (0-2 Years) - BPA-Free & Safety-Tested 2023 Award Winner Food-Grade Silicone (Teal)**Cherish Baby Care**$9.76**4.6★9,105 rev](https://www.amazon.com/dp/B08LSKJ38M) [5**Dr. Browns Infant-to-Toddler Toothbrush Elephant Mint 0-3 Years**Dr. Brown's**$4.50**4.8★51,929 rev](https://www.amazon.com/dp/B0C4R33SM7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dr. Noah Microplastic-Free Bamboo Baby Toothbrush | Dentist Designed | 656 Substances Safety Tested | BPA PFAS & Phthalate Free | 4 Pack |Soft Bristles | Infant to Toddler 6-12 Months Age 2-4 Kids**DR.NOAH**$18.45**97 rev3mo ago](https://www.amazon.com/dp/B0GXX8N5G2) [**haakaa 360 Silicone Baby Toothbrush 100% Soft Food Grade Silicone BPA-Free Suction Base Safe for Babies 6 Months+ Gentle Gum and Teeth Cleaning for Infants Gum Massager (Mist Blue)**haakaa**$12.16**309 rev8mo ago](https://www.amazon.com/dp/B0FZ6S11HM) [**Dr. Browns Infant-to-Toddler Toothbrush Set Soft & Gentle Manual Toothbrushes for Baby Green/Dark Blue/Ecru/Blue BPA Free 0-3 Years 4-Pack**Dr. Brown's**$4.98**993 rev1y ago](https://www.amazon.com/dp/B0F1W3Y17S) [**TUBBY TODD Fluoride Free Kids Toothpaste - Made with Xylitol - Safe Toothpaste for Baby Toddler Infant & Children - 4oz 2 Pack - Watermelon Flavor**TUBBY TODD**$17.26**369 rev1y ago](https://www.amazon.com/dp/B0DTXCM213) [**ezpz Baby-Led Toothbrush (Sage) - 3 Months + - 100% Silicone Infant Toothbrush with Sensory Bumps - Cleans Gums + New Teeth - Improves Hand-to-Mouth Coordination Self-Feeding Skills**ezpz**$9.00**223 rev2y ago](https://www.amazon.com/dp/B0D5H42L96)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dr. Noah Microplastic-Free Bamboo Baby Toothbrush | Dentist Designed | 656 Substances Safety Tested | BPA PFAS & Phthalate Free | 4 Pack |Soft Bristles | Infant to Toddler 6-12 Months Age 2-4 Kids**DR.NOAH**$18.45**4.8★**▲ 323%**](https://www.amazon.com/dp/B0GXX8N5G2) [**Dr. Browns 100% Silicone Baby Finger Toothbrush and Toothpaste Set 2-Pack Toothbrush with Storage Case Fluoride-Free Strawberry Toddler Toothpaste Gray & Light-Green**Dr. Brown's**$7.20**4.8★**▲ 188%**](https://www.amazon.com/dp/B0C7J4TTKR) [**haakaa 360 Silicone Baby Toothbrush 100% Soft Food Grade Silicone BPA-Free Suction Base Safe for Babies 6 Months+ Gentle Gum and Teeth Cleaning for Infants Gum Massager (Mist Blue)**haakaa**$12.16**4.7★**▲ 156%**](https://www.amazon.com/dp/B0FZ6S11HM) [**Dr. Browns Infant-to-Toddler Toothbrush Giraffe & Strawberry Toothpaste Set**Dr. Brown's**$7.92**4.8★**▲ 98%**](https://www.amazon.com/dp/B0866RV9SM) [**Mokoala 60Pcs Baby Tongue Cleaner Baby Toothbrush Disposable Infant Mouth Cleaner Soft Gauze Toohthbrush Toddler Oral Cleaning Stick Dental Care for 0-36 Month Newborn**Mokoala**$10.00**4.7★**▲ 91%**](https://www.amazon.com/dp/B09ST615NJ)
**~~View all trending →~~**
## **What buyers say about baby gum brush**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Use**19%
*“easy to control”*
**Quality-Overall**12%
*“BEST QUALITY”*
**Soft Feel**11%
*“Its soft”*
**Ease Of Cleaning**10%
*“keeps it clean”*
**Size-Overall**10%
*“they are the perfect length”*
**Value For Money**5%
*“Good price”*
**Design-Overall**4%
*“Clever design”*
**Durability**3%
*“Held up nicely”*
**Fun/Entertainment Experience**3%
*“Good teething toy”*
**Handle Quality**2%
*“Handles are cute”*
### **What buyers complain about **
**Ease Of Use**9%
*“Its not useful”*
**Size-Overall**9%
*“Too big for 12mo”*
**Durability**9%
*“Breakable”*
**Hard Feel**8%
*“bristles are a little stiff”*
**Choking**7%
*“Choking hazard”*
**Functionality-Overall**5%
*“Whatever they use to adhere the brush to the wood just isnt working”*
**Ease Of Cleaning**5%
*“they didnt clean as best as this one”*
**Smell**3%
*“Strong chemical smell”*
**Grip**3%
*“Bristles fall off”*
**Color**3%
*“Got black stuff on a month in having it dont recommend”*
### **Top return reasons **
**Size-Overall**21%
**Advertised Vs Actual Product**10%
**Value For Money**8%
**Functionality-Overall**7%
**Defective Material/Parts**6%
**Hard Feel**5%
**Material Quality**5%
**Quality-Overall**4%
**Color**4%
**Product Condition**4%
## **Common questions**
- **Is baby gum brush profitable to sell on Amazon United States?**
- The niche generates $364K/yr across 27 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -16.9%. Flapen's verdict: Skip it (46/100).
- **How competitive is the baby gum brush niche?**
- 18 brands and 46 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in baby gum brush?**
- Top complaints mined from reviews: Ease Of Use, Size-Overall, Durability. The return rate is 0.4%.
- **When does demand for baby gum brush peak?**
- Demand peaks in Apr–May–Jun–Jul; the busiest month runs 4.1× the quietest.
- **What does it cost to enter the baby gum brush niche?**
- Listings span $4.02–$18.45; the average listing price is $8.91 (sweet spot $15–$100). The average incumbent carries 13,190 reviews — the moat a new listing must climb.
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