---
title: "B6 B12 Folic Acid Supplement — $60K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b6-b12-folic-acid-supplement"
last_updated: "2026-08-09T16:28:07.889Z"
locale: en
meta:
description: "Niche score 49/100 · $60K/yr market · 48K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $60K/yr market · 48K searches/yr · $14.72 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B6 B12 Folic Acid Supplement — $60K/yr Amazon US Niche (2026) - Flapen"
---
# **b6 b12 folic acid supplement**
**Skip it**
A small market ($60K/yr) — this niche doesn't clear our bar today.
Market size 15Growth 25Conversion 81Competition 51Returns 100Price range 58Avg price 73Brand share 76Review moat 22Quality gap 22
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.4%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Great****59%**
top-5 brand share — no brand owns this niche
**Avg price**
**Good****$14.72**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.18–$28.54**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.1%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****9,477.46**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$60K**
$60K/yr · 48K searches
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, b6 b12 folic acid supplement is a $60K/yr Amazon United States market (48K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Apr–Aug–Sep. Verdict: Skip it — 49/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b6 b12 folic acid supplement market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$59K–$74K**
- units × avg price
- **Conversion rate**
- **8.4%**
- **Avg BSR**
- **#274**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **79%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **100 months**
- **Avg seller age**
- **154 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **—flat
**Sellers**
**621**
**Top-5 brand share**
**59%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 96%
**Open market**
**33%**
- Vitamatic17% - Life Extension16% - Jarrow Formulas10% - Pure Encapsulations9% - NOW Foods8% - Triquetra Health8%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -0.1% search growth over the last 90 days.
4K3KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, Aug, Sep · busiest ÷ quietest = 3.2×
[**Open Trend **](https://flapen.com/research/us/health-household/b6-b12-folic-acid-supplement/trend)
## **Top b6 b12 folic acid supplement search terms**
- **b9 and b12 vitamin folic acid**13K/yr-0.1%6.3% conv. - **b12 with folic acid**7K/yr-15.1%7.5% conv. - **b12 and folic acid supplement**4K/yr+12.2%9.2% conv. - **vitamin b12 with folic acid**4K/yr+9.8%7.8% conv. - **vitamin b12 and folic acid**4K/yr+17.1%6.0% conv. - **vitamin b9 and b12**3K/yr+39.0%5.3% conv. - **b12 folic acid**3K/yr+19.8%8.0% conv. - **b12 folic acid supplement**4K/yr-29.0%9.7% conv. - **folic acid b12**3K/yr+12.2%8.4% conv. - **folic acid and b12 supplement**3K/yr-24.3%8.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/b6-b12-folic-acid-supplement/search-terms)
## **Top b6 b12 folic acid supplement products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$3K10%$6K15%$9K20%$12K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Vitamatic Folic Acid Vitamin B12 & B6 180 Fast Dissolve Tablets Heart Health Energy Production & Red Blood Cell Support**Vitamatic**$9.92**4.7★1,489 rev](https://www.amazon.com/dp/B0C6LNHFD9) [2**Life Extension BioActive Folate & Vitamin B12 Promotes Heart Brain & GI Tract Health Non-GMO Gluten-Free Vegetarian 90 Capsules**Life Extension**$8.35**4.7★3,684 rev](https://www.amazon.com/dp/B019YGJLNM) [3**Pure Encapsulations B12 Folate - Energy Supplement to Support Nerves Energy Metabolism & Cognitive Support* - with Vitamin B Folate as Metafolin - 60 Capsules**Pure Encapsulations**$21.25**4.8★3,407 rev](https://www.amazon.com/dp/B0058HX9GC) [4**NOW Supplements Folic Acid 800 mcg + B-12 (Cyanocobalamin) 25 mcg B Complex Vitamin 250 Tablets**NOW Foods**$5.79**4.7★3,036 rev](https://www.amazon.com/dp/B0009U84Z4) [5**Natures Bounty Super B Complex Vitamins with Vitamin C & Folic Acid Vitamins for Immune & Cellular Energy Support 150 Tablets**Nature's Bounty**$10.28**4.7★60,067 rev](https://www.amazon.com/dp/B0014D2GEK)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps**Nutricost**$11.10**154 rev11mo ago](https://www.amazon.com/dp/B0FNFR1MPT) [**Bronson Super B Vitamin B Complex Sustained Release for Energy 60 Tablets**Bronson**$10.00**9,428 rev2y ago](https://www.amazon.com/dp/B0CT5Y3XK2) [**USDA Organic Vitamin B-Complex 20000mcg - B5 B12 B1 B6 B7 B9 B3 - 2Oz**NUTRAHARMONY**$22.51**7,709 rev2y ago](https://www.amazon.com/dp/B0CKT5PGPN) [![NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels[2-Month Supply]](https://m.media-amazon.com/images/I/41OeDJKrNhL.jpg)**NatureWise Vitamin B Complex for Women and Men - with Folic Acid Biotin B1 B2 B3 B6 B12 - Support Cellular Energy & Mental Clarity - Gluten & Dairy Free - 60 Softgels\[2-Month Supply\]**NatureWise**$5.70**5,255 rev2y ago](https://www.amazon.com/dp/B0CHKVFDVN) [**Vitamatic Folic Acid Vitamin B12 & B6 180 Fast Dissolve Tablets Heart Health Energy Production & Red Blood Cell Support**Vitamatic**$9.92**1,489 rev3y ago](https://www.amazon.com/dp/B0C6LNHFD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Metagenics Intrinsi Vitamin B12-Folate - with Methylcobalamin L-5-MTHF & Intrinsic Factor - Supports Energy Metabolism Nervous System & Heart Health - Non-GMO & Gluten-Free - 60 Tablets**Metagenics**$25.83**4.7★**▲ 100%**](https://www.amazon.com/dp/B002HSM2IG) [**Nutricost Methylated Vitamin B12 + Folate Supplement (2 000 mcg) 120 Caps**Nutricost**$11.10**4.7★**▲ 94%**](https://www.amazon.com/dp/B0FNFR1MPT) [**Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 and Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 60 Chewable Tablets 60 Servings**Jarrow Formulas**$28.54**4.7★**▲ 66%**](https://www.amazon.com/dp/B00OGXIGOE) [**L Methyl Folate 15mg Plus Methyl B12 Cofactor High Potency Active 5-MTHF Form - Supports Mood Methylation Cognition Bioactive Forms of Vitamin B9 & B12 (60 Capsules 60 Servings)**Triquetra Health**$21.67**4.6★**▲ 56%**](https://www.amazon.com/dp/B0938NKV1G) [**Jarrow Formulas Methyl B-12 & Methyl Folate Bioactive Vitamin B9 & Vitamin B12 Supplement Supports Cellular Energy Production Healthy Brain Function & Metabolism 100 Chewable Tablets 100 Servings**Jarrow Formulas**$13.68**4.6★**▲ 38%**](https://www.amazon.com/dp/B01IJR5VM2)
**~~View all trending →~~**
## **What buyers say about b6 b12 folic acid supplement**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**16%
*“Great price for a quality product”*
**Vitamin**14%
*“Good quality vitamins”*
**Energy Level**10%
*“Good energy”*
**Taste-Overall**7%
*“Doesnt taste as badly as it could”*
**Value For Money**7%
*“Great deal”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Efficiency**4%
*“seems effective”*
**Focus Enhancement**4%
*“my mood has improved”*
**Ease Of Use**3%
*“Ease of use”*
**Ease Of Chewing/Swallowing**2%
*“These are chewable”*
### **What buyers complain about **
**Taste-Overall**17%
*“Most disgusting taste ever”*
**Smell**9%
*“Absolutely disgusting smell”*
**Dosage**6%
*“Dosage is too high”*
**Vitamin**6%
*“Sometimes our way of living doesnt give us all the vitamins we need”*
**Side Effects**4%
*“Side effects”*
**Functionality-Overall**4%
*“Not effective”*
**Value For Money**3%
*“The price is a little high”*
**Quality-Overall**3%
*“There dont seem to be any quality control”*
**Energy Level**3%
*“Energy level did not change at all”*
**Ingredients-Overall**2%
*“Cheap formula”*
### **Top return reasons **
**Vitamin**18%
**Dosage**15%
**Functionality-Overall**9%
**Advertised Vs Actual Product**8%
**Taste-Overall**6%
**Ease Of Use**6%
**Side Effects**6%
**Smell**6%
**Product Condition**3%
**Charging**3%
## **Common questions**
- **Is b6 b12 folic acid supplement profitable to sell on Amazon United States?**
- The niche generates $60K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -0.1%. Flapen's verdict: Skip it (49/100).
- **How competitive is the b6 b12 folic acid supplement niche?**
- 18 brands and 621 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 59% of demand.
- **What do buyers complain about in b6 b12 folic acid supplement?**
- Top complaints mined from reviews: Taste-Overall, Smell, Dosage. The return rate is 0.0%.
- **When does demand for b6 b12 folic acid supplement peak?**
- Demand peaks in Apr–Aug–Sep; the busiest month runs 3.2× the quietest.
- **What does it cost to enter the b6 b12 folic acid supplement niche?**
- Listings span $5.18–$28.54; the average listing price is $14.72 (sweet spot $15–$100). The average incumbent carries 9,477 reviews — the moat a new listing must climb.
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