---
title: "B12 Shots — $116K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b12-shots"
last_updated: "2026-08-09T18:44:49.026Z"
locale: en
meta:
description: "Niche score 52/100 · $116K/yr market · 84K searches/yr · $27.26 avg price. Soft demand (+0.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · $116K/yr market · 84K searches/yr · $27.26 avg price. Soft demand (+0.0% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "B12 Shots — $116K/yr Amazon US Niche (2026) - Flapen"
---
# **b12 shots**
**Worth a look**
Shows low returns (0.0%), but soft demand (+0.0% this quarter) keeps it on the watch list.
Market size 27Growth 25Conversion 59Competition 52Returns 100Price range 82Avg price 95Brand share 37Review moat 43Quality gap 53
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$27.26**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$7.68–$54.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.1%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,208.67**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$116K**
$116K/yr · 84K searches
**Growth**
**Okay****+0.0%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, b12 shots is a $116K/yr Amazon United States market (84K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Mar–Apr. Verdict: Worth a look — 52/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 shots market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$109K–$136K**
- units × avg price
- **Conversion rate**
- **5.1%**
- **Avg BSR**
- **#253**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **63%**
- **Out of stock**
- **6.3%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **147 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▼falling
**Sellers**
**370**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 96%
**Open market**
**12%**
- STACKER 233% - BASED BOX18% - NOW Foods17% - VITBOOST8% - Designs for Health6% - Neurobion5% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +0.0% search growth over the last 90 days.
13K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Apr · busiest ÷ quietest = 6.6×
[**Open Trend **](https://flapen.com/research/us/health-household/b12-shots/trend)
## **Top b12 shots search terms**
- **b12 shots**37K/yr+1.5%3.4% conv. - **b12 energy shot**14K/yr-3.7%4.8% conv. - **b12 shot**9K/yr-1.7%2.5% conv. - **vitamin b12 shots**6K/yr+6.9%1.9% conv. - **stacker 2 energy shot**4K/yr+2.7%5.9% conv. - **b12 shots energy**3K/yr+78.0%5.5% conv. - **b 12 shots**3K/yr-3.1%3.3% conv. - **vitamin b shots**3K/yr+0.0%1.9% conv. - **stacker b12 energy shot**3K/yr-37.6%7.5% conv. - **b12 stacker**3K/yr-34.8%9.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/b12-shots/search-terms)
## **Top b12 shots products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$6K10%$12K15%$17K20%$23K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods B-12 10 000mcg Shots 0.5 ounce 12 Count Box Mixed Berry**NOW Foods**$15.71**4.4★628 rev](https://www.amazon.com/dp/B0038NB820) [2**Stacker 2 Pink Lemonade B12 Energy Shot 2oz (12 Pack)**STACKER 2**$18.36**4.4★648 rev](https://www.amazon.com/dp/B01N6DX8UZ) [3**Stacker 2 Vitamin B Complex B12 B6 B3 Liquid Energy Shots - Vegansafe & Vegan Cyanocobalamin 10 000% DRV - B-6 Pyridoxine 40mg - B3 Niacinamide (Niacin) 20mg - BASED BOX Bundle Pack (2oz Pack of 24)**BASED BOX**$42.77**4.5★312 rev](https://www.amazon.com/dp/B07FW6NB39) [4**VITBOOST Vegan Liquid B-12 Drops 60 x 5000 mcg Extra Strength Raspberry Flavored Vitamin B12 Liquid Methylcobalamin sublingual Supplement | Designed to Maximize Absorption & Energy | Gluten Free**VITBOOST**$18.98**4.6★11,591 rev](https://www.amazon.com/dp/B07DQ6T4XS) [5**Stacker 2 Vitamin B Complex B12 B6 B3 Liquid Energy Shots - Acai & Pomegranate - Cyanocobalamin 10 000% DRV - B-6 Pyridoxine 40mg - B3 Niacinamide (Niacin) 20mg - BASED BOX Bundle (2oz Pack of 36)**BASED BOX**$54.19**4.5★312 rev](https://www.amazon.com/dp/B07FW7Z9TJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**B12 Solution 5mL 6 Pack - Daily Nutrient Support for Energy & Vitality Balanced Formula with Sodium Chloride**Generic**$19.92**11 rev1mo ago](https://www.amazon.com/dp/B0H1MHZ326) [**Stacker B12 Extreme Energy Capsule 10 000 RDA Vitamin B Complex B12 B6 B3 B7- Vegansafe & Vegan Cyanocobalamin B6 Pyridoxine - B7 Biotin B3 Niacinamide (Niacin)**Generic**$18.64**5 rev3mo ago](https://www.amazon.com/dp/B0GVCXCGZQ) [**B12 Overload Extra Strength Energy Shot Pomegranate 260mg Caffeine 14000% B12 Electrolytes Energy & Vitality Support Zero Sugar No Calories Vegan Kosher Gluten-Free 1.93 fl oz 12-Pack**Vitamin Energy**$26.48**119 rev1y ago](https://www.amazon.com/dp/B0DTVV58V7) [**Ryde: Energy Shot 0 Calories 0 Sugar Green Tea Caffeine Taurine Ginseng Extract & B Vitamins 2 FL OZ Shots Tropical Flavor Boosts energy (8 Pack)**RYDE**$29.94**154 rev2y ago](https://www.amazon.com/dp/B0CV3B2KJY) [**Stacker 2 Pink Lemonade B12 Energy Shot 2oz (Pack of 24)**STACKER 2**$32.78**60 rev2y ago](https://www.amazon.com/dp/B0CGG75HD1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**B12 Solution 5mL 6 Pack - Daily Nutrient Support for Energy & Vitality Balanced Formula with Sodium Chloride**Generic**$19.92**3.8★**▲ 257%**](https://www.amazon.com/dp/B0H1MHZ326) [**Stacker B12 Extreme Energy Capsule 10 000 RDA Vitamin B Complex B12 B6 B3 B7- Vegansafe & Vegan Cyanocobalamin B6 Pyridoxine - B7 Biotin B3 Niacinamide (Niacin)**Generic**$18.64**3.3★**▲ 244%**](https://www.amazon.com/dp/B0GVCXCGZQ) [**Designs for Health Trifolamin B12 + Folate Lozenges - 3000mcg B12 (Three Forms) + MTHF Methylfolate Supplement - Delicious Orange Flavor Fast-Dissolve Tablets (60 Lozenges)**Designs for Health**$50.20**4.7★**▲ 223%**](https://www.amazon.com/dp/B01FRB70KO) [**NOW Foods B-12 10 000mcg Shots 0.5 ounce 12 Count Box Mixed Berry**NOW Foods**$15.71**4.4★**▲ 85%**](https://www.amazon.com/dp/B0038NB820) [**Carlyle Vitamin B12 Sublingual Liquid Drops | 10 000 mcg | 2 fl oz | as Cyanocobalamin and Methylcobalamin | Vegetarian Non-GMO and Gluten Free**Carlyle**$9.72**4.6★**▲ 78%**](https://www.amazon.com/dp/B09QQW3G5M)
**~~View all trending →~~**
## **What buyers say about b12 shots**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**16%
*“Tastes great, arrived in perfect condition”*
**Energy Level**15%
*“Energy boost”*
**Quality-Overall**15%
*“EXCELLENT PRODUCT”*
**Vitamin**12%
*“The vitamin tastes good”*
**Ease Of Use**5%
*“EASY TO USE”*
**Value For Money**4%
*“Good price”*
**Flavor**4%
*“The flavor is very yummy”*
**Advertised Vs Actual Product**3%
*“Just as advertised”*
**Efficiency**3%
*“Works as good as injections”*
**Absorbency**1%
*“Easily Absorbed”*
### **What buyers complain about **
**Taste-Overall**31%
*“taste is a bit strong”*
**Smell**12%
*“Strong odor”*
**Energy Level**4%
*“Barely get energy”*
**Functionality-Overall**4%
*“It doesnt do for you”*
**Leak-Proof**3%
*“leaks”*
**Vitamin**3%
*“The worst B-vitamins I have ever taken”*
**Dosage**3%
*“Difficult to read the dosage because of the dark coloring”*
**Value For Money**3%
*“Not really worth it”*
**Flavor**2%
*“the flavor of this one is very unpleasant”*
**Side Effects**2%
*“Side effects”*
### **Top return reasons **
**Taste-Overall**23%
**Leak-Proof**17%
**Functionality-Overall**17%
**Advertised Vs Actual Product**9%
**Smell**7%
**Value For Money**6%
**Vitamin**6%
**Calcium**3%
**Size-Overall**3%
**Dosage**3%
## **Common questions**
- **Is b12 shots profitable to sell on Amazon United States?**
- The niche generates $116K/yr across 24 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +0.0%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the b12 shots niche?**
- 13 brands and 370 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in b12 shots?**
- Top complaints mined from reviews: Taste-Overall, Smell, Energy Level. The return rate is 0.0%.
- **When does demand for b12 shots peak?**
- Demand peaks in Mar–Apr; the busiest month runs 6.6× the quietest.
- **What does it cost to enter the b12 shots niche?**
- Listings span $7.68–$54.19; the average listing price is $27.26 (sweet spot $15–$100). The average incumbent carries 2,209 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)