---
title: "B12 Patches — $99K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b12-patches"
last_updated: "2026-08-09T15:22:01.623Z"
locale: en
meta:
  description: "Niche score 52/100 · $99K/yr market · 71K searches/yr · $21.73 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 52/100 · $99K/yr market · 71K searches/yr · $21.73 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "B12 Patches — $99K/yr Amazon US Niche (2026) - Flapen"
---

# **b12 patches**

**Worth a look**

Shows low returns (0.0%), but soft demand (-7.3% this quarter) keeps it on the watch list.

Market size 25Growth 21Conversion 70Competition 23Returns 100Price range 81Avg price 92Brand share 37Review moat 63Quality gap 93

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Quality gap**

**Great****4.0★**

avg incumbent rating — lower means beatable quality

**Avg price**

**Great****$21.73**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.90–$38.59**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Conversion**

**Good****6.4%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****1,000**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****83%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$99K**

$99K/yr · 71K searches

**Competition**

**Bad****73%**

top-5 click share — a locked-up shelf

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

According to Flapen's Amazon United States niche tracking, b12 patches is a $99K/yr Amazon United States market (71K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **b12 patches market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**5K–6K**</dd><dd>avg 100–250/product</dd>

<dt>**Revenue / yr**</dt><dd>**$109K–$130K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**6.4%**</dd>

<dt>**Avg BSR**</dt><dd>**#756**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**93%**</dd>

<dt>**Out of stock**</dt><dd>**11.1%**</dd>

<dt>**Avg brand age**</dt><dd>**58 months**</dd>

<dt>**Avg seller age**</dt><dd>**162 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 73% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**12 **▼falling

**Sellers**

**25**

**Top-5 brand share**

**83%**

Top 20: 100%

**Top-5 click share**

**73%**

Top 20: 100%

**Open market**

**13%**

- PatchMD28% - Patch Aid19% - The Good Patch16% - Veru Wellness13% - VitaPatch7% - Vita Sciences5% - Open — no brand owns it (6 brands, 13%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.

5K4KSpike '24Spike '25Prime Day '25Holiday '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay

Peak months: Sep, Oct · busiest ÷ quietest = 2.8×

[**Open Trend **](https://flapen.com/research/us/health-household/b12-patches/trend)

## **Top b12 patches search terms**

- **b12 patches**31K/yr-5.5%6.1% conv. - **b12 patches for women**17K/yr-23.5%6.3% conv. - **b12 patch**11K/yr-2.2%5.2% conv. - **vitamin b patches**4K/yr+51.1%5.3% conv. - **vitamin b12 patches**5K/yr-19.8%5.2% conv. - **b12 patches weight loss energy patches**3K/yr-17.7%6.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/b12-patches/search-terms)

## **Top b12 patches products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%10%$10K20%$20K30%$30K40%$39K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 15 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![B12 Energy Plus Patches - 30 Days Supply](https://m.media-amazon.com/images/I/41OeAOaZAML.jpg)**B12 Energy Plus Patches - 30 Days Supply**PatchMD**$17.71**4.6★102 rev](https://www.amazon.com/dp/B0GHSHNRLK) [2![B12 Energy Plus Topical Patch by PatchAid 30-Day Supply](https://m.media-amazon.com/images/I/41kWpnswIOL.jpg)**B12 Energy Plus Topical Patch by PatchAid 30-Day Supply**Patch Aid**$23.77**4.3★1,128 rev](https://www.amazon.com/dp/B07LBBMSM2) [3![Veru Wellness Energy B12 Patch - (Pack of 60) Self Adhesive B12 Energy Topical Patch 8-10 Hours](https://m.media-amazon.com/images/I/41qE9fnP+eL.jpg)**Veru Wellness Energy B12 Patch - (Pack of 60) Self Adhesive B12 Energy Topical Patch 8-10 Hours**Veru Wellness**$17.17**3.8★6,132 rev](https://www.amazon.com/dp/B07V8LPZ7G) [4![The Good Patch B12 Awake Energy Patch (8 Total Patches)](https://m.media-amazon.com/images/I/41A7Xx3xW1L.jpg)**The Good Patch B12 Awake Energy Patch (8 Total Patches)**The Good Patch**$21.20**3.9★2,097 rev](https://www.amazon.com/dp/B082J4PB79) [5![VitaPatch B12 Patch for Energy Plus 75 Count Pack - B12 Patches B12 with Methylcobalamin & Guarana](https://m.media-amazon.com/images/I/41PyCJZ5vmL.jpg)**VitaPatch B12 Patch for Energy Plus 75 Count Pack - B12 Patches B12 with Methylcobalamin & Guarana**VitaPatch**$16.00**4.1★228 rev](https://www.amazon.com/dp/B0D8K46TBK)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![B12 Energy Plus Patches - 30 Days Supply](https://m.media-amazon.com/images/I/41OeAOaZAML.jpg)**B12 Energy Plus Patches - 30 Days Supply**PatchMD**$17.71**102 rev6mo ago](https://www.amazon.com/dp/B0GHSHNRLK) [![Energy Patches with B12 - Advanced B-Vitamin Complex + Natural Caffeine](https://m.media-amazon.com/images/I/51ijKadoBxL.jpg)**Energy Patches with B12 - Advanced B-Vitamin Complex + Natural Caffeine**MONIER**$22.21**6 rev10mo ago](https://www.amazon.com/dp/B0FQCR5RMR) [![Vytadose Topical B12 Energy Patches](https://m.media-amazon.com/images/I/41bQrJ5SnDL.jpg)**Vytadose Topical B12 Energy Patches**Vytadose**$29.74**150 rev1y ago](https://www.amazon.com/dp/B0F6N1FSKY) [![Veru Wellness Vitamin B12 Patch - Garcinia Formula 60 Count](https://m.media-amazon.com/images/I/41vl3s5mYaL.jpg)**Veru Wellness Vitamin B12 Patch - Garcinia Formula 60 Count**Veru Wellness**$17.07**356 rev1y ago](https://www.amazon.com/dp/B0DBRHMGDK) [![VitaPatch B12 Patch for Energy Plus 75 Count Pack - B12 Patches B12 with Methylcobalamin & Guarana](https://m.media-amazon.com/images/I/41PyCJZ5vmL.jpg)**VitaPatch B12 Patch for Energy Plus 75 Count Pack - B12 Patches B12 with Methylcobalamin & Guarana**VitaPatch**$16.00**228 rev2y ago](https://www.amazon.com/dp/B0D8K46TBK)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Energy Patches with B12 - Advanced B-Vitamin Complex + Natural Caffeine](https://m.media-amazon.com/images/I/51ijKadoBxL.jpg)**Energy Patches with B12 - Advanced B-Vitamin Complex + Natural Caffeine**MONIER**$22.21**4.0★**▲ 261%**](https://www.amazon.com/dp/B0FQCR5RMR) [![B12 Energy Plus Patches - 30 Days Supply](https://m.media-amazon.com/images/I/41OeAOaZAML.jpg)**B12 Energy Plus Patches - 30 Days Supply**PatchMD**$17.71**4.6★**▲ 138%**](https://www.amazon.com/dp/B0GHSHNRLK) [![JJ CARE B12 Patch (Pack of 90) Self-Adhesive Natural Blend Topical Daily B12 Energy Patches 3 Months Supply](https://m.media-amazon.com/images/I/51sZZuRWMkL.jpg)**JJ CARE B12 Patch (Pack of 90) Self-Adhesive Natural Blend Topical Daily B12 Energy Patches 3 Months Supply**JJ CARE**$17.23**3.7★**▲ 66%**](https://www.amazon.com/dp/B0BJVMSC7J) [![The Good Patch B12 Awake Energy Patch (16 Total Patches)](https://m.media-amazon.com/images/I/41Bz+wvzEiL.jpg)**The Good Patch B12 Awake Energy Patch (16 Total Patches)**The Good Patch**$38.59**3.9★**▲ 55%**](https://www.amazon.com/dp/B082J4MYCB) [![Recovery Patches 42 Pack - Wake Up Refreshed and Energized with Skin-Friendly Patch - Strong Adhesive for Secure Fit - Natural Ingredients for Quick Recovery](https://m.media-amazon.com/images/I/51PzprbRMJL.jpg)**Recovery Patches 42 Pack - Wake Up Refreshed and Energized with Skin-Friendly Patch - Strong Adhesive for Secure Fit - Natural Ingredients for Quick Recovery**NC NATURAL CURES**$9.90**4.1★**▲ 27%**](https://www.amazon.com/dp/B0CM7Y376N)

**~~View all trending →~~**

## **What buyers say about b12 patches**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Energy Level**29%

*“The energy level is great”*

**Ease Of Use**9%

*“Ease of use”*

**Focus Enhancement**8%

*“Mood booster”*

**Value For Money**6%

*“very affordable too”*

**Efficiency**5%

*“Works great”*

**Quality-Overall**4%

*“They seem good quality”*

**Stress/Anxiety**4%

*“Mood booster”*

**Vitamin**3%

*“thought this might be a great addition to my supplements”*

**Adhesion/Stickiness**2%

*“they stick on really well for me so I dont know what others were talking about them not sticking”*

**Absorbency**2%

*“E Z application, fast absorbing”*

### **What buyers complain about **

**Functionality-Overall**25%

*“Did not work”*

**Adhesion/Stickiness**12%

*“Dont stick”*

**Value For Money**10%

*“a little bit pricey”*

**Energy Level**9%

*“no difference in energy”*

**Allergies**4%

*“Allergic reaction”*

**Sleep Quality**3%

*“BUT I felt tired or went to sleep afterwards”*

**Vitamin**3%

*“I tried this patches what a waste of money”*

**Skin Health**3%

*“Literally will not stay on my body no matter where I try”*

**Dosage**2%

*“with percentage a mg quantity to consult with an allergist”*

**Durability**2%

*“Wont stay on”*

## **Common questions**

<dl>

<dt>**Is b12 patches profitable to sell on Amazon United States?**</dt><dd>The niche generates $99K/yr across 15 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (52/100).</dd>

<dt>**How competitive is the b12 patches niche?**</dt><dd>12 brands and 25 sellers compete. The top 5 products take 73% of clicks and top 5 brands hold 83% of demand.</dd>

<dt>**What do buyers complain about in b12 patches?**</dt><dd>Top complaints mined from reviews: Functionality-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.0%.</dd>

<dt>**When does demand for b12 patches peak?**</dt><dd>Demand peaks in Sep–Oct; the busiest month runs 2.8× the quietest.</dd>

<dt>**What does it cost to enter the b12 patches niche?**</dt><dd>Listings span $9.90–$38.59; the average listing price is $21.73 (sweet spot $15–$100). The average incumbent carries 1,000 reviews — the moat a new listing must climb.</dd>

</dl>

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