---
title: "B12 Lozenges — $107K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b12-lozenges"
last_updated: "2026-08-09T15:16:13.556Z"
locale: en
meta:
description: "Niche score 44/100 · $107K/yr market · 30K searches/yr · $22.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $107K/yr market · 30K searches/yr · $22.24 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "B12 Lozenges — $107K/yr Amazon US Niche (2026) - Flapen"
---
# **b12 lozenges**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 26Growth 53Conversion 98Competition 6Returns 100Price range 74Avg price 93Brand share 0Review moat 22Quality gap 19
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$22.24**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.61–$35.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Good****+24.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****$107K**
$107K/yr · 30K searches
**Review moat**
**Bad****9,045.71**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, b12 lozenges is a $107K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jun–Jul. Verdict: Skip it — 44/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 lozenges market data**
- **Units sold / yr**
- **5K–6K**
- avg 500–750/product
- **Revenue / yr**
- **$111K–$133K**
- units × avg price
- **Conversion rate**
- **16.2%**
- **Avg BSR**
- **#90**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **86%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **126 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- EZ Melts83% - NOW Foods6% - Designs for Health4% - Pure Encapsulations4% - Nature Made4% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 100 weeks — +24.0% search growth over the last 90 days.
800600Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jun, Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/b12-lozenges/trend)
## **Top b12 lozenges search terms**
- **ez melts b12**14K/yr+12.2%23.5% conv. - **b12 lozenges**8K/yr+24.4%6.5% conv. - **b12 lozenge**6K/yr+52.4%1.5% conv. - **ezmelts vitamin b12**2K/yr+30.6%23.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/b12-lozenges/search-terms)
## **Top b12 lozenges products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$21K40%$43K60%$64K80%$85K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)**EZ Melts**$18.51**4.7★16,100 rev](https://www.amazon.com/dp/B00NV5UTIE) [2**EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)**EZ Melts**$18.80**4.6★4,543 rev](https://www.amazon.com/dp/B00VVJTEX8) [3**EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)**EZ Melts**$35.31**4.7★16,100 rev](https://www.amazon.com/dp/B0FQDCJZPZ) [4**NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges**NOW Foods**$7.61**4.7★3,341 rev](https://www.amazon.com/dp/B001F0R7VE) [5**Designs for Health Vitamin B12 Lozenges - B12 Vitamins 5000 mcg Methylcobalamin - Vitamin B12 Supplements - Vegan + Non GMO Natural Berry Flavor (60 Quick Dissolve Lozenges)**Designs for Health**$35.57**4.7★970 rev](https://www.amazon.com/dp/B00BMKO1PC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)**EZ Melts**$35.31**16,100 rev10mo ago](https://www.amazon.com/dp/B0FQDCJZPZ) [**Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets**Nature Made**$15.62**21,554 rev6y ago](https://www.amazon.com/dp/B0828JPPMX) [**Pure Encapsulations PureMelt B12 Folate - Active B Vitamin with L-5-MTHF - Metabolism Support & Red Blood Cell Function* - Non-GMO & Vegan - 90 Lozenges**Pure Encapsulations**$24.28**712 rev9y ago](https://www.amazon.com/dp/B06XPZ93ZQ) [**EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)**EZ Melts**$18.80**4,543 rev11y ago](https://www.amazon.com/dp/B00VVJTEX8) [**EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (90 Servings)**EZ Melts**$18.51**16,100 rev11y ago](https://www.amazon.com/dp/B00NV5UTIE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations PureMelt B12 Folate - Active B Vitamin with L-5-MTHF - Metabolism Support & Red Blood Cell Function* - Non-GMO & Vegan - 90 Lozenges**Pure Encapsulations**$24.28**4.6★**▲ 31%**](https://www.amazon.com/dp/B06XPZ93ZQ) [**EZ Melts Dissolvable B-Complex - Vitamin B Complex - Provides Energy Metabolism & Heart Health Support - with Methylated B12 & Folate - Non-GMO & Vegan - Strawberry Swirl - 60 Tablets (60 Servings)**EZ Melts**$18.80**4.6★**▲ 10%**](https://www.amazon.com/dp/B00VVJTEX8) [**EZ Melts Dissolvable B12 Methylcobalamin 2 500 mcg - Vitamin B12 for Energy & Immune Support - Non-GMO Vegan & Gluten-Free - Red Cherry - 90 Sublingual Tablets (2 Pack 180 Servings)**EZ Melts**$35.31**4.7★**— 9%**](https://www.amazon.com/dp/B0FQDCJZPZ) [**Nature Made Vitamin B12 1000 mcg Fast Dissolve Tablets 150 Tablets**Nature Made**$15.62**4.8★**— 4%**](https://www.amazon.com/dp/B0828JPPMX) [**NOW Supplements Methyl B-12 (Methylcobalamin) 1 000 mcg Nervous System Health* 100 Lozenges**NOW Foods**$7.61**4.7★**— 1%**](https://www.amazon.com/dp/B001F0R7VE)
**~~View all trending →~~**
## **What buyers say about b12 lozenges**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“GREAT TASTE”*
**Vitamin**13%
*“Love a decent tasting vitamin”*
**Quality-Overall**11%
*“The lozenges feel well-made”*
**Ease Of Use**9%
*“Ease of use”*
**Solubility**8%
*“Dissolve under tongue easily”*
**Energy Level**6%
*“Felt a little more energy”*
**Value For Money**5%
*“Excellent price”*
**Advertised Vs Actual Product**3%
*“This product is as advertised”*
**Flavor**3%
*“Easy melt and taste great”*
**Ease Of Chewing/Swallowing**3%
*“its not hard to chew”*
### **What buyers complain about **
**Taste-Overall**7%
*“These have an off taste”*
**Solubility**6%
*“Takes a long time to dissolve”*
**Value For Money**6%
*“Expensive”*
**Vitamin**6%
*“I just found out I don't absorb B vitamins”*
**Ingredients-Overall**6%
*“This product contains sucralose”*
**Flavor**5%
*“have a slight unobjectionable flavor”*
**Ease Of Chewing/Swallowing**4%
*“Hate Swallowing Pills”*
**Side Effects**4%
*“xylitol or any sugar alcohol makes me sick”*
**Size-Overall**4%
*“it is teeny tiny”*
**Allergies**4%
*“Allergic reaction”*
### **Top return reasons **
**Quality-Overall**20%
**Flavor**20%
**Functionality-Overall**20%
**Solubility**20%
**Certifications**20%
## **Common questions**
- **Is b12 lozenges profitable to sell on Amazon United States?**
- The niche generates $107K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +24.0%. Flapen's verdict: Skip it (44/100).
- **How competitive is the b12 lozenges niche?**
- 5 brands and 26 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in b12 lozenges?**
- Top complaints mined from reviews: Taste-Overall, Solubility, Value For Money. The return rate is 0.0%.
- **When does demand for b12 lozenges peak?**
- Demand peaks in Jun–Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the b12 lozenges niche?**
- Listings span $7.61–$35.57; the average listing price is $22.24 (sweet spot $15–$100). The average incumbent carries 9,046 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)