---
title: "B12 Liquid — $1.2M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b12-liquid"
last_updated: "2026-08-06T15:10:22.859Z"
locale: en
meta:
description: "Niche score 62/100 · $1.2M/yr market · 622K searches/yr · $19.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 62/100 · $1.2M/yr market · 622K searches/yr · $19.07 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "B12 Liquid — $1.2M/yr Amazon US Niche (2026) - Flapen"
---
# **b12 liquid**
**Launch it**
A $1.2M/yr market growing +2.7% this quarter with returns at 0.0% — clears our launch bar.
Market size 81Growth 28Conversion 87Competition 56Returns 100Price range 77Avg price 85Brand share 64Review moat 25Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$19.07**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.2M**
$1.2M/yr · 622K searches
**Price range**
**Great****$8.50–$37.24**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+2.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****4,877.04**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, b12 liquid is a $1.2M/yr Amazon United States market (622K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Nov. Verdict: Launch it — 62/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b12 liquid market data**
- **Units sold / yr**
- **60K–80K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **$1.1M–$1.5M**
- units × avg price
- **Conversion rate**
- **9.9%**
- **Avg BSR**
- **#258**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **1.5%**
- **Avg brand age**
- **81 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**18 **▲rising
**Sellers**
**611**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 92%
**Open market**
**27%**
- NUSAVA22% - NUTRAHARMONY13% - Nature's Bounty13% - Pure Encapsulations10% - Carlyle9% - MARYRUTH'S6%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +2.7% search growth over the last 90 days.
50K30KPrime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/us/health-household/b12-liquid/trend)
## **Top b12 liquid search terms**
- **b12 liquid**188K/yr-10.2%8.9% conv. - **liquid b12**96K/yr+0.1%7.8% conv. - **b12 drops**72K/yr-0.1%8.5% conv. - **vitamin b12 liquid**55K/yr+8.3%6.6% conv. - **b12 liquid drops**41K/yr+6.9%8.5% conv. - **liquid vitamin b12**28K/yr+15.4%6.4% conv. - **vitamin b12 drops**23K/yr+8.2%7.0% conv. - **liquid b12 drops**21K/yr-1.8%8.4% conv. - **b 12 liquid**11K/yr+55.3%5.5% conv. - **liquid b12 sublingual**12K/yr-0.5%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/b12-liquid/search-terms)
## **Top b12 liquid products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$59K10%$118K15%$176K20%$235K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NUSAVA (2 Pack) Vitamin B12 Liquid Drops with B6 B1 Niacin & Folate B12 Sublingual Vitamin B Complex Methylcobalamin 5000 mcg for Energy Brain & Heart Support Raspberry Flavor 80 Servings**NUSAVA**$25.04**4.5★8,208 rev](https://www.amazon.com/dp/B0C9JX95NV) [2**Natures Bounty Vitamin B12 5000 mcg Sublingual Liquid Cardiovascular Health & Cellular Energy Support 2 Fl Oz (1 Count)**Nature's Bounty**$8.50**4.7★24,349 rev](https://www.amazon.com/dp/B006BY0JPA) [3**Carlyle Vitamin B12 Sublingual Liquid Drops | 10 000 mcg | 2 fl oz**Carlyle**$9.69**4.6★2,962 rev](https://www.amazon.com/dp/B09QQW3G5M) [4**USDA Organic Vitamin B12 Sublingual Drops - Methylcobalamin 5000 mcg - 2 Oz**NUTRAHARMONY**$19.66**4.7★3,700 rev](https://www.amazon.com/dp/B0CDLWCVQ7) [5**Pure Encapsulations B12 Liquid | 1 000 mcg Vitamin B12 (Methylcobalamin) Supplement to Support Nerves Immune Health Energy and Cognitive Function* | 1 fl. oz.**Pure Encapsulations**$21.00**4.6★1,805 rev](https://www.amazon.com/dp/B0017L3TWC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin with B1 B6 B3 Folate Niacin - Fast Absorption Sublingual B-12 Drops for Energy Metabolism & Brain Function Vegan B Complex**JUIWEFKK**$9.96**107 rev5mo ago](https://www.amazon.com/dp/B0GKZMF7KY) [**Nutricost Organic Vitamin B12 (Methylcobalamin) Liquid Drops (5 000mcg)**Nutricost**$9.32**110 rev6mo ago](https://www.amazon.com/dp/B0GJ7728SG) [**Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin**JUIWEFKK**$9.93**115 rev7mo ago](https://www.amazon.com/dp/B0GCCQPFQJ) [**VivoNu Vitamin B Complex Vitamin B12 Liquid Drops Methylated Vitamin B1 B6 B3 B5 B2 Folate Biotin Choline Inositol with Vitamin C D A E Magnesium Zinc CoQ10 Non-GMO 2fl oz**VivoNu**$11.66**197 rev7mo ago](https://www.amazon.com/dp/B0G8GFRGCP) [**(2-Pack) Methylated B Complex Liquid Drops - Vitamin B Complex with Active L Methylfolate - B12 Sublingual Drops - Vegan B12 Vitamin 5000mcg Non-GMO Raspberry Flavor No Sugar 2 Fl oz 80 Servings**NUSAVA**$23.46**151 rev9mo ago](https://www.amazon.com/dp/B0FCH1W1PT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**(2-Pack) Methylated B Complex Liquid Drops - Vitamin B Complex with Active L Methylfolate - B12 Sublingual Drops - Vegan B12 Vitamin 5000mcg Non-GMO Raspberry Flavor No Sugar 2 Fl oz 80 Servings**NUSAVA**$23.46**4.6★**▲ 188%**](https://www.amazon.com/dp/B0FCH1W1PT) [**Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin with B1 B6 B3 Folate Niacin - Fast Absorption Sublingual B-12 Drops for Energy Metabolism & Brain Function Vegan B Complex**JUIWEFKK**$9.96**4.4★**▲ 169%**](https://www.amazon.com/dp/B0GKZMF7KY) [**(2 Pack) Extra Strength Liquid Vitamin B12 Sublingual Vitamin B Complex - B12 Drops 10000mcg - Methylcobalamin for Energy Brain and Heart Support Raspberry Flavor Non GMO 2 Fl Oz (80 Servings)**NUSAVA**$27.66**4.5★**▲ 116%**](https://www.amazon.com/dp/B0F4RQJNJS) [**Liquid Vitamin B12 Drops 5000 mcg - Extra Strength B12 Methylcobalamin**JUIWEFKK**$9.93**4.4★**▲ 49%**](https://www.amazon.com/dp/B0GCCQPFQJ) [**VivoNu Vitamin B Complex Vitamin B12 Liquid Drops Methylated Vitamin B1 B6 B3 B5 B2 Folate Biotin Choline Inositol with Vitamin C D A E Magnesium Zinc CoQ10 Non-GMO 2fl oz**VivoNu**$11.66**4.3★**▲ 49%**](https://www.amazon.com/dp/B0G8GFRGCP)
**~~View all trending →~~**
## **What buyers say about b12 liquid**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**16%
*“Not unpleasant tasting”*
**Quality-Overall**12%
*“Quality has been consistent”*
**Energy Level**12%
*“Good energy”*
**Vitamin**12%
*“Great vitamin for your health”*
**Ease Of Use**5%
*“Easy To Take”*
**Efficiency**4%
*“The drops work well”*
**Value For Money**4%
*“Fair price”*
**Flavor**4%
*“Strong flavor”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Focus Enhancement**3%
*“Definite improvement in focus”*
### **What buyers complain about **
**Taste-Overall**28%
*“Doesnt taste very good”*
**Smell**11%
*“Bad SMELL”*
**Vitamin**4%
*“I don't like the taste of vitamins”*
**Dosage**4%
*“A bit tricky to measure the dose though”*
**Leak-Proof**3%
*“Sprayer Leakes”*
**Functionality-Overall**3%
*“Does not work well”*
**Energy Level**3%
*“No difference in energy”*
**Flavor**2%
*“Flavor disgusting”*
**Side Effects**2%
*“Side effects”*
**Quality-Overall**2%
*“Cheap quality”*
### **Top return reasons **
**Taste-Overall**19%
**Leak-Proof**18%
**Functionality-Overall**15%
**Dosage**7%
**Smell**6%
**Side Effects**6%
**Advertised Vs Actual Product**6%
**Value For Money**4%
**Itch Relief**2%
**Maintenance And Repair**2%
## **Common questions**
- **Is b12 liquid profitable to sell on Amazon United States?**
- The niche generates $1.2M/yr across 27 tracked products. 4 of 5 products launched in the last 360 days are still selling. 90-day search growth is +2.7%. Flapen's verdict: Launch it (62/100).
- **How competitive is the b12 liquid niche?**
- 18 brands and 611 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in b12 liquid?**
- Top complaints mined from reviews: Taste-Overall, Smell, Vitamin. The return rate is 0.0%.
- **When does demand for b12 liquid peak?**
- Demand peaks in Nov; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the b12 liquid niche?**
- Listings span $8.50–$37.24; the average listing price is $19.07 (sweet spot $15–$100). The average incumbent carries 4,877 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)