---
title: "B Complex Gummies — $600K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/b-complex-gummies"
last_updated: "2026-08-06T22:30:46.583Z"
locale: en
meta:
description: "Niche score 54/100 · $600K/yr market · 284K searches/yr · $16.90 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · $600K/yr market · 284K searches/yr · $16.90 avg price. Soft demand (-0.6% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "B Complex Gummies — $600K/yr Amazon US Niche (2026) - Flapen"
---
# **b complex gummies**
**Worth a look**
Shows low returns (0.0%), but soft demand (-0.6% this quarter) keeps it on the watch list.
Market size 64Growth 25Conversion 95Competition 26Returns 100Price range 71Avg price 80Brand share 56Review moat 37Quality gap 28
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$16.90**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.80–$32.42**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$600K**
$600K/yr · 284K searches
**Brand share**
**Good****72%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****2,769**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****70%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-0.6%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, b complex gummies is a $600K/yr Amazon United States market (284K searches/yr). The top 5 brands hold 72% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **b complex gummies market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$507K–$676K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#297**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **83%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **70 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products take 70% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **—flat
**Sellers**
**69**
**Top-5 brand share**
**72%**
Top 20: 100%
**Top-5 click share**
**70%**
Top 20: 100%
**Open market**
**20%**
- Nature Made24% - NUTRAHARMONY19% - Amazon Elements11% - Vitafusion9% - INTEGO NUTRITION8% - Vitamatic8%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -0.6% search growth over the last 90 days.
6K4KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/b-complex-gummies/trend)
## **Top b complex gummies search terms**
- **b complex gummies**89K/yr+12.0%9.4% conv. - **vitamin b complex gummies**59K/yr-7.8%10.3% conv. - **vitamin b gummies**37K/yr-0.8%10.0% conv. - **b vitamin gummies**14K/yr+3.3%9.6% conv. - **b complex gummies for women**9K/yr-11.0%10.7% conv. - **vitamin b gummies for women**9K/yr-14.2%12.3% conv. - **vitamin b complex gummies for women**7K/yr+0.7%9.3% conv. - **b complex vitamins gummies**9K/yr-26.9%9.5% conv. - **gummy b vitamin complex**4K/yr+86.4%1.2% conv. - **b complex gummy**6K/yr-16.0%8.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/b-complex-gummies/search-terms)
## **Top b complex gummies products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$60K20%$120K30%$180K40%$240K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**4.6★183 rev](https://www.amazon.com/dp/B0GN5K763G) [2**Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy**NUTRAHARMONY**$18.66**4.6★1,232 rev](https://www.amazon.com/dp/B0F1CZVK3R) [3**Amazon Elements - B-Complex Supports Immune and Normal Energy Metabolism 70 Gummies 70-Day Supply Vegan Adult Non-GMO (Previously Revly)**Amazon Elements**$8.15**4.4★2,602 rev](https://www.amazon.com/dp/B07D7R4F7G) [4**Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement**Vitafusion**$10.99**4.8★905 rev](https://www.amazon.com/dp/B01M5JQCN0) [5**INTEGO NUTRITION Vitamin B Complex Gummies for Adults B Complex Vitamin Supplement for Women and Men B Vitamins Complex Gummies for Energy and Brain Health Natural Strawberry Flavor 60 Count**INTEGO NUTRITION**$9.86**4.5★1,434 rev](https://www.amazon.com/dp/B07PWNGRB6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**183 rev5mo ago](https://www.amazon.com/dp/B0GN5K763G) [**Blivsmlie 33-in-1 Liposomal Vitamin B Complex Gummies - B1 B2 B3 B4 B5 B6 B7 B8 B9 B12 Vitamin C D3 K2 Calcium Magnesium Zinc for Energy Brain Immune Skin Support & Heart Support**Blivsmlie**$27.13**92 rev10mo ago](https://www.amazon.com/dp/B0FQ59JLP4) [**Ultra Methylated Vitamin B Complex Sugar Free Methylation Support Gummies**Femmetra**$21.63**147 rev12mo ago](https://www.amazon.com/dp/B0FKT8WST8) [**Vitamin B-Complex Gummies for Women & Men - Full B Complex & B12 - 60 Gummy**NUTRAHARMONY**$18.66**1,232 rev1y ago](https://www.amazon.com/dp/B0F1CZVK3R) [**Vitafusion Vitamin B Complex Gummies | 60 Gummy Vitamins for Adult Women & Men | with C | Strawberry Flavor | Gluten Free Supplement**Vitafusion**$10.99**905 rev1y ago](https://www.amazon.com/dp/B01M5JQCN0)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Vitamin B Complex Gummies 60 Pectin Based Gummies**Nature Made**$13.92**4.6★**▲ 191%**](https://www.amazon.com/dp/B0GN5K763G) [**Blivsmlie 33-in-1 Liposomal Vitamin B Complex Gummies - B1 B2 B3 B4 B5 B6 B7 B8 B9 B12 Vitamin C D3 K2 Calcium Magnesium Zinc for Energy Brain Immune Skin Support & Heart Support**Blivsmlie**$27.13**4.6★**▲ 99%**](https://www.amazon.com/dp/B0FQ59JLP4) [**Ultra Methylated Vitamin B Complex Sugar Free Methylation Support Gummies**Femmetra**$21.63**4.7★**▲ 44%**](https://www.amazon.com/dp/B0FKT8WST8) [**INTEGO NUTRITION Vitamin B Complex Gummies for Adults B Complex Vitamin Supplement for Women and Men B Vitamins Complex Gummies for Energy and Brain Health Natural Strawberry Flavor 60 Count**INTEGO NUTRITION**$9.86**4.5★**▲ 30%**](https://www.amazon.com/dp/B07PWNGRB6) [**Amazon Elements - B-Complex Supports Immune and Normal Energy Metabolism 70 Gummies 70-Day Supply Vegan Adult Non-GMO (Previously Revly)**Amazon Elements**$8.15**4.4★**▲ 20%**](https://www.amazon.com/dp/B07D7R4F7G)
**~~View all trending →~~**
## **What buyers say about b complex gummies**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Excellent taste”*
**Vitamin**15%
*“Awesome vitamin”*
**Quality-Overall**7%
*“Good quality, easy to take supplement”*
**Energy Level**6%
*“Great energy”*
**Flavor**5%
*“Very peachy flavor”*
**Ease Of Chewing/Swallowing**5%
*“not too hard to chew”*
**Value For Money**4%
*“Good Deal”*
**Advertised Vs Actual Product**3%
*“As advertised”*
**Ease Of Use**3%
*“it has been easy to incorporate them into my daily routine”*
**Nutritional Content**2%
*“Great supplement”*
### **What buyers complain about **
**Taste-Overall**18%
*“Chemical taste”*
**Vitamin**7%
*“Horrible tasting vitamins”*
**Flavor**4%
*“flavor was so off putting”*
**Sweetness**4%
*“Too Sweet And Funny Aftertaste”*
**Ease Of Chewing/Swallowing**3%
*“If You Have Difficulty Swallowing Pills”*
**Ingredients-Overall**3%
*“I dont know to which ingredient”*
**Allergies**3%
*“Allergic reaction”*
**Advertised Vs Actual Product**3%
*“Misleading”*
**Texture/Consistency-Overall**2%
*“Grainy texture and blah tasye”*
**Smell**2%
*“Terrible chemical smell”*
### **Top return reasons **
**Vitamin**50%
**Taste-Overall**50%
## **Common questions**
- **Is b complex gummies profitable to sell on Amazon United States?**
- The niche generates $600K/yr across 18 tracked products. 3 of 3 products launched in the last 360 days are still selling. 90-day search growth is -0.6%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the b complex gummies niche?**
- 17 brands and 69 sellers compete. The top 5 products take 70% of clicks and top 5 brands hold 72% of demand.
- **What do buyers complain about in b complex gummies?**
- Top complaints mined from reviews: Taste-Overall, Vitamin, Flavor. The return rate is 0.0%.
- **When does demand for b complex gummies peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the b complex gummies niche?**
- Listings span $7.80–$32.42; the average listing price is $16.90 (sweet spot $15–$100). The average incumbent carries 2,769 reviews — the moat a new listing must climb.
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