---
title: "Trend — ayurvedic toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ayurvedic-toothpaste/trend"
last_updated: "2026-08-09T10:47:22.408Z"
locale: en
meta:
  description: "Niche score 51/100 · $356K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · $356K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — ayurvedic toothpaste - Flapen"
---

# **ayurvedic toothpaste**

**Worth a look**

Shows low returns (0.3%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.

Market size 54Growth 24Conversion 90Competition 54Returns 99Price range 72Avg price 74Brand share 9Review moat 25Quality gap 24

**Returns**

**Incredible****0.3%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.7%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$14.87**

avg listing price — sweet spot $15–$100

**Price range**

**Good****$5.97–$38.54**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$356K**

$356K/yr · 224K searches

**Competition**

**Good****52%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****4,445.88**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Bad****-1.1%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.6★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Bad****97%**

top-5 brand share — brand-locked demand

## Trend