---
title: "Autobrush Toothpaste — $659K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/autobrush-toothpaste"
last_updated: "2026-08-09T08:05:19.641Z"
locale: en
meta:
description: "Niche score 60/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 60/100 · $659K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Autobrush Toothpaste — $659K/yr Amazon US Niche (2026) - Flapen"
---
# **autobrush toothpaste**
**Worth a look**
Shows low returns (0.5%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 67Growth 17Conversion 95Competition 41Returns 97Price range 73Avg price 80Brand share 28Review moat 72Quality gap 78
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.7%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.15**
avg listing price — sweet spot $15–$100
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****$9.94–$28.58**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****606.63**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$659K**
$659K/yr · 304K searches
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-15.4%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, autobrush toothpaste is a $659K/yr Amazon United States market (304K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Jan–Feb. Verdict: Worth a look — 60/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **autobrush toothpaste market data**
- **Units sold / yr**
- **30K–40K**
- avg 750–1,000/product
- **Revenue / yr**
- **$515K–$686K**
- units × avg price
- **Conversion rate**
- **12.7%**
- **Avg BSR**
- **#340**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **95%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **48 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**9%**
- hello32% - autobrush30% - VOGSIG10% - Smddx9% - Feno7% - NOHOO3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 72 weeks — -15.4% search growth over the last 90 days.
9K7KSpike '25Holiday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Feb · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/autobrush-toothpaste/trend)
## **Top autobrush toothpaste search terms**
- **foam toothpaste**97K/yr-18.9%7.5% conv. - **foaming toothpaste**62K/yr-15.4%6.4% conv. - **autobrush toothpaste**51K/yr-17.0%14.1% conv. - **hello whipped toothpaste**18K/yr-2.5%12.7% conv. - **foam toothpaste for u shaped toothbrush**11K/yr+31.4%7.2% conv. - **whipped toothpaste**6K/yr+24.4%8.8% conv. - **foaming toothpaste for autobrush**13K/yr-27.4%11.4% conv. - **auto brush toothpaste**7K/yr-9.2%11.3% conv. - **foam toothpaste with fluoride**12K/yr-54.8%5.0% conv. - **toothpaste foam**6K/yr-3.7%7.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/autobrush-toothpaste/search-terms)
## **Top autobrush toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$66K20%$132K30%$198K40%$264K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes**hello**$11.24**4.6★204 rev](https://www.amazon.com/dp/B0G7M6RX1M) [2**Foam Toothpaste 2PCS Stain Removal Toothpaste for Sensitive Teeth Teeth foaming Whitening Baking Soda Spearmint Whitening Mousse Mouth Wash Water for Travel Friendly**Smddx**$12.98**4.0★1,044 rev](https://www.amazon.com/dp/B098XBD8LC) [3**Feno Foam Toothpaste Fluoride Free Xylitol Wild Mint 3.4 Fl Oz 3-Pack**Feno**$28.58**4.4★62 rev](https://www.amazon.com/dp/B0FTXPG633) [4**Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$14.95**4.6★57 rev](https://www.amazon.com/dp/B0FLKCW46C) [5**Autobrush Fluoride Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$15.46**4.4★106 rev](https://www.amazon.com/dp/B0FLKD913P)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes**hello**$11.24**204 rev5mo ago](https://www.amazon.com/dp/B0G7M6RX1M) [**Feno Foam Toothpaste Fluoride Free Xylitol Wild Mint 3.4 Fl Oz 3-Pack**Feno**$28.58**62 rev9mo ago](https://www.amazon.com/dp/B0FTXPG633) [**Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$14.95**57 rev11mo ago](https://www.amazon.com/dp/B0FLKCW46C) [**Autobrush Fluoride Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$15.46**106 rev11mo ago](https://www.amazon.com/dp/B0FLKD913P) [**Autobrush Fluoride-Free Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)**autobrush**$27.91**22 rev11mo ago](https://www.amazon.com/dp/B0FLK9S9PM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Autobrush Fluoride-Free Foaming Toothpaste for Adults Mint Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)**autobrush**$27.91**4.7★**▲ 106%**](https://www.amazon.com/dp/B0FLK9S9PM) [**Hello Whipped Mellow Mint Dream and Peppermint Stick Toothpaste Pack Minty Adult Foam Toothpaste with Fluoride SLS Free Freshens Breath Dreamy Foamy Texture Fights Cavities 2 Pack 4.0 Oz Tubes**hello**$11.24**4.6★**▲ 100%**](https://www.amazon.com/dp/B0G7M6RX1M) [**Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 2)**autobrush**$27.70**4.3★**▲ 83%**](https://www.amazon.com/dp/B0FLK9MB9M) [**Autobrush Fluoride Foaming Toothpaste for Kids Watermelon Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$14.95**4.4★**▲ 75%**](https://www.amazon.com/dp/B0FLKBDNKH) [**Autobrush Fluoride Foaming Toothpaste for Kids Bubblegum Flavor Whitening & Deep Cleaning Travel Friendly Anti-Cavity (Pack of 1)**autobrush**$14.95**4.6★**▲ 71%**](https://www.amazon.com/dp/B0FLKCW46C)
**~~View all trending →~~**
## **What buyers say about autobrush toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Texture/Consistency-Overall**12%
*“Interesting texture”*
**Ease Of Use**12%
*“Easy to use”*
**Tooth Brightening**12%
*“it really does help keep my teeth white and clean”*
**Cleansing**9%
*“cleans the teeth good too”*
**Ease Of Cleaning**7%
*“Works great, I love the foam and how it gets into all crevices to make to the ultimate clean”*
**Quality-Overall**6%
*“Better than the other brands”*
**Value For Money**6%
*“Good value”*
**Breathability**5%
*“my breath fresh”*
**Brush Quality**3%
*“Good with autobrush”*
**Advertised Vs Actual Product**3%
*“It is very fuoamy just like advertised”*
### **What buyers complain about **
**Value For Money**27%
*“Overpriced”*
**Durability**7%
*“doesnt last more than a month”*
**Advertised Vs Actual Product**6%
*“DOES NOT DO WHAT IS ADVERTISED TO DO. DOES NOTHING”*
**Ingredients-Overall**6%
*“Not safe ingredients”*
**Functionality-Overall**5%
*“WORKS OK DIDNT SEE MUCH CHANGE”*
**Size-Overall**5%
*“too large for TSA”*
**Texture/Consistency-Overall**4%
*“another brand for like a week since I am picky about textures”*
**Ease Of Cleaning**4%
*“Rinsing with warm-hot water gets most of the paste off”*
**Ease Of Use**3%
*“it getting harder”*
**Breathability**2%
*“Kicks that awful morning breath”*
### **Top return reasons **
**Advertised Vs Actual Product**33%
**Functionality-Overall**10%
**Leak-Proof**9%
**Ingredients-Overall**8%
**Size-Overall**6%
**Value For Money**4%
**Defective Material/Parts**3%
**Motor Power**2%
**Product Condition**2%
**Dilute/Watery**2%
## **Common questions**
- **Is autobrush toothpaste profitable to sell on Amazon United States?**
- The niche generates $659K/yr across 19 tracked products. 10 of 10 products launched in the last 360 days are still selling. 90-day search growth is -15.4%. Flapen's verdict: Worth a look (60/100).
- **How competitive is the autobrush toothpaste niche?**
- 10 brands and 14 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in autobrush toothpaste?**
- Top complaints mined from reviews: Value For Money, Durability, Advertised Vs Actual Product. The return rate is 0.5%.
- **When does demand for autobrush toothpaste peak?**
- Demand peaks in Jan–Feb; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the autobrush toothpaste niche?**
- Listings span $9.94–$28.58; the average listing price is $17.15 (sweet spot $15–$100). The average incumbent carries 607 reviews — the moat a new listing must climb.
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