---
title: "Trend — atomy toothpaste - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/atomy-toothpaste/trend"
last_updated: "2026-08-06T21:35:10.431Z"
locale: en
meta:
  description: "Niche score 47/100 · $97K/yr market · 37K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · $97K/yr market · 37K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — atomy toothpaste - Flapen"
---

# **atomy toothpaste**

**Skip it**

A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.

Market size 24Growth 21Conversion 91Competition 13Returns 98Price range 79Avg price 95Brand share 41Review moat 97Quality gap 18

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Review moat**

**Incredible****60.75**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Incredible****$23.73**

avg listing price — sweet spot $15–$100

**Conversion**

**Great****11.0%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Great****$9.28–$38.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Okay****80%**

top-5 brand share — brands hold most of the demand

**Market size**

**Bad****$97K**

$97K/yr · 37K searches

**Growth**

**Bad****-7.3%**

90-day search growth — must beat 0% to launch

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Competition**

**Bad****84%**

top-5 click share — a locked-up shelf

**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")

## Trend