---
title: "Atomy Toothpaste — $97K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/atomy-toothpaste"
last_updated: "2026-08-09T08:05:18.419Z"
locale: en
meta:
description: "Niche score 47/100 · $97K/yr market · 37K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $97K/yr market · 37K searches/yr · $23.73 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atomy Toothpaste — $97K/yr Amazon US Niche (2026) - Flapen"
---
# **atomy toothpaste**
**Skip it**
A concentrated shelf (top 5 take 84% of clicks) — this niche doesn't clear our bar today.
Market size 24Growth 21Conversion 91Competition 13Returns 98Price range 79Avg price 95Brand share 41Review moat 97Quality gap 18
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Review moat**
**Incredible****60.75**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Incredible****$23.73**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.0%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.28–$38.70**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Market size**
**Bad****$97K**
$97K/yr · 37K searches
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=us&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United States niche tracking, atomy toothpaste is a $97K/yr Amazon United States market (37K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atomy toothpaste market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **$95K–$119K**
- units × avg price
- **Conversion rate**
- **11.0%**
- **Avg BSR**
- **#1,212**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **6.5%**
- **Avg brand age**
- **58 months**
- **Avg seller age**
- **146 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**75**
**Top-5 brand share**
**80%**
Top 20: 80%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Big Man35% - Generic22% - --20% - ECOAND9% - BC2338% - HJZWTS7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
5K3KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 4.0×
[**Open Trend **](https://flapen.com/research/us/health-household/atomy-toothpaste/trend)
## **Top atomy toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$19K30%$29K40%$39K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy**Big Man**$34.89**4.8★75 rev](https://www.amazon.com/dp/B0CP1YZYRQ) [2**Atomy Toothpaste Propolis 7.05 Oz Made in Korea**--**$9.28**4.6★98 rev](https://www.amazon.com/dp/B00U16KKZI) [3**Propolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz**Generic**$34.21**4.5★14 rev](https://www.amazon.com/dp/B0G5N2NR57) [4**Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)**Generic**$19.94**4.8★15 rev](https://www.amazon.com/dp/B0G5N98XKS) [5**Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 2 pcs)**BC233**$16.64**4.7★85 rev](https://www.amazon.com/dp/B0CLNW59X3)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Propolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz**Generic**$34.21**14 rev7mo ago](https://www.amazon.com/dp/B0G5N2NR57) [**Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)**Generic**$19.94**15 rev7mo ago](https://www.amazon.com/dp/B0G5N98XKS) [**Atomy Toothpaste Plus with Propolis & Green Tea Extract - Travel Size (1.76 oz) x 4 Pack - Natural Oral Care for Gum Health Bad Breath Plaque Removal - Clear Gel Type**ECOAND**$12.38**12 rev7mo ago](https://www.amazon.com/dp/B0G4TFFBPC) [**Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy**Big Man**$34.89**75 rev2y ago](https://www.amazon.com/dp/B0CP1YZYRQ) [**Atomy Toothpaste Propolis 5-Pack (5 x 7.05 oz)**ECOAND**$38.70**104 rev2y ago](https://www.amazon.com/dp/B0CLT6QX64)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Propolis Toothpaste 7.05 oz (200g) x 5 Tubes | Total Net Wt. 35.25 oz**Generic**$34.21**4.5★**▲ 93%**](https://www.amazon.com/dp/B0G5N2NR57) [**Atomy Toothpaste Plus with Propolis & Green Tea Extract - Travel Size (1.76 oz) x 4 Pack - Natural Oral Care for Gum Health Bad Breath Plaque Removal - Clear Gel Type**ECOAND**$12.38**5.0★**▲ 91%**](https://www.amazon.com/dp/B0G4TFFBPC) [**Korean Toothpaste Propolis Bees Dental Oral Care System (7.05 Oz x 5 pcs) for Atomy**Big Man**$34.89**4.8★**▲ 65%**](https://www.amazon.com/dp/B0CP1YZYRQ) [**Propolis Toothpaste 1.76 oz (50g) x 4 Tubes | Total Net Wt. 7.05 oz (Set of 4)**Generic**$19.94**4.8★**▲ 33%**](https://www.amazon.com/dp/B0G5N98XKS) [**Atomy Toothpaste Propolis 7.05 Oz Made in Korea**--**$9.28**4.6★**▲ 26%**](https://www.amazon.com/dp/B00U16KKZI)
**~~View all trending →~~**
## **What buyers say about atomy toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Tooth Brightening**19%
*“It's good for teeth”*
**Quality-Overall**19%
*“Good quality”*
**Breathability**14%
*“I was surprised at how well this toothpaste controls bad breath without having an overpowering minty flavor”*
**Oral Hygiene**10%
*“my teeth feel cleaner”*
**Strength**5%
*“Effectiveness”*
**Value For Money**5%
*“good for price works as advertised”*
**Sensitivity-Overall**5%
*“The greatest in my himble opnion”*
**Tooth Sensitivity**3%
*“It's gentle enough for sensitive teeth”*
**Smell**2%
*“This toothpaste smells very good”*
**Toxic/Chemical Free**2%
*“The best toothpaste without chemicals”*
### **What buyers complain about **
**Ingredients-Overall**63%
*“says it has fluoride”*
**Value For Money**25%
*“A little expensive”*
### **Top return reasons **
**Size-Overall**39%
**Advertised Vs Actual Product**26%
**Defective Material/Parts**10%
**Leak-Proof**7%
**Value For Money**7%
**Ingredients-Overall**3%
**Quality-Overall**3%
**Ease Of Cleaning**3%
**Language Issues**1%
## **Common questions**
- **Is atomy toothpaste profitable to sell on Amazon United States?**
- The niche generates $97K/yr across 8 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Skip it (47/100).
- **How competitive is the atomy toothpaste niche?**
- 5 brands and 75 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in atomy toothpaste?**
- Top complaints mined from reviews: Ingredients-Overall, Value For Money. The return rate is 0.4%.
- **When does demand for atomy toothpaste peak?**
- Demand peaks in Nov–Dec; the busiest month runs 4.0× the quietest.
- **What does it cost to enter the atomy toothpaste niche?**
- Listings span $9.28–$38.70; the average listing price is $23.73 (sweet spot $15–$100). The average incumbent carries 61 reviews — the moat a new listing must climb.
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