---
title: "Atkins Soft Baked Protein Bars — $11K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/atkins-soft-baked-protein-bars"
last_updated: "2026-08-09T11:18:45.658Z"
locale: en
meta:
description: "Niche score 44/100 · $11K/yr market · 14K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · $11K/yr market · 14K searches/yr · $12.22 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Atkins Soft Baked Protein Bars — $11K/yr Amazon US Niche (2026) - Flapen"
---
# **atkins soft baked protein bars**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 3Growth 23Conversion 69Competition 50Returns 100Price range 65Avg price 52Brand share 0Review moat 38Quality gap 78
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$4.93–$33.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****$12.22**
avg listing price — sweet spot $15–$100
**Competition**
**Good****55%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,720.85**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****$11K**
$11K/yr · 14K searches
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, atkins soft baked protein bars is a $11K/yr Amazon United States market (14K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 44/100.
Data updated Jul 8, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **atkins soft baked protein bars market data**
- **Units sold / yr**
- **2K–2K**
- avg 100–250/product
- **Revenue / yr**
- **$18K–$24K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#386**
- **Page quality**
- **0%**
- **Prime**
- **77%**
- **Sponsored**
- **38%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **80 months**
- **Avg seller age**
- **141 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**4 **▲rising
**Sellers**
**575**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**0%**
- Atkins76% - Simple Mills10% - Pure Protein10% - Fiber One4% - Open — no brand owns it (0%)
## **Demand**
Weekly Amazon search volume, last 9 weeks — -4.5% search growth over the last 90 days.
400300Spike '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/us/health-household/atkins-soft-baked-protein-bars/trend)
## **Top atkins soft baked protein bars products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$54510%$1K15%$2K20%$2K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count**Atkins**$19.02**4.6★1,274 rev](https://www.amazon.com/dp/B0BZDTQHXG) [2**Simple Mills Soft Baked Dark Chocolate Almond Flour Bars 5 ct 1.19 oz each**Simple Mills**$4.93**4.5★2,164 rev](https://www.amazon.com/dp/B07TRPH5VK) [3**Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count**Pure Protein**$17.03**3.7★157 rev](https://www.amazon.com/dp/B0FZLPX3MR) [4**Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count**Atkins**$22.18**4.4★1,129 rev](https://www.amazon.com/dp/B0CJGKNY69) [5**Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count**Atkins**$6.55**4.0★5,304 rev](https://www.amazon.com/dp/B08YKCKX76)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count**Pure Protein**$17.03**157 rev8mo ago](https://www.amazon.com/dp/B0FZLPX3MR) [**High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins**Atkins**$9.16**18 rev10mo ago](https://www.amazon.com/dp/B0FR9R5NW5) [**Atkins Lemon Wafer Crisps Protein Snack 10g Protein 4g Net Carbs 1g Sugar 5g Fiber 5 Count**Atkins**$6.89**681 rev1y ago](https://www.amazon.com/dp/B0D8RHQ26F) [**Atkins Lemon Flavored Snack Bar High Protein Bar Low Sugar and Low Carb Keto Friendly Snack Gluten Free High in Fiber Made with Real Almond Butter 16 Count**Atkins**$22.18**1,129 rev2y ago](https://www.amazon.com/dp/B0CJGKNY69) [**Atkins Soft Baked Energy Bars Blueberry 15g Protein Excellent Source of Fiber 2g Sugar 1 pack (5 Bars)**Atkins**$8.60**74 rev2y ago](https://www.amazon.com/dp/B0CCZW14NT)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Atkins Chocolate Chip Protein Cookie Protein Dessert Rich in Fiber 3g Net Carb 1g Sugar Keto Friendly 4 Count**Atkins**$6.55**4.0★**▲ 348%**](https://www.amazon.com/dp/B08YKCKX76) [**High Protein Vanilla Macadamia Nut Soft Baked Bars by Atkins**Atkins**$9.16**3.6★**▲ 311%**](https://www.amazon.com/dp/B0FR9R5NW5) [**Atkins Endulge Caramel Nut Chew Bar Dessert Favorite 1g Sugar Good Source of Fiber 5 Count**Atkins**$6.50**4.6★**▲ 239%**](https://www.amazon.com/dp/B0007OW4YY) [**Pure Protein Apple Cinnamon Soft Baked Protein Bars 12g Protein 7g Fiber Whole Grain Breakfast Bars High Fiber Individually Wrapped Protein Snacks for On-the-Go 10 Count**Pure Protein**$17.03**3.7★**▲ 149%**](https://www.amazon.com/dp/B0FZLPX3MR) [**Atkins Peanut Butter Granola High Protein Bar High Fiber Snack 16g Protein 1g Sugar 4g Net Carb Protein Snack 12 Count**Atkins**$19.02**4.6★**▲ 131%**](https://www.amazon.com/dp/B0BZDTQHXG)
**~~View all trending →~~**
## **What buyers say about atkins soft baked protein bars**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**44%
*“Absolutely delicious”*
**Nutritional Content**13%
*“Good value and nutrition”*
**Flavor**10%
*“lemon cream flavor”*
**Sweetness**6%
*“good as a sweet treat”*
**Quality-Overall**3%
*“Atkins quality control is relaxed at any rate”*
**Value For Money**2%
*“Good value for the money”*
**Soft Feel**2%
*“feels familiar in a good way”*
**Freshness**1%
*“Arrived fresh”*
**Texture/Consistency-Overall**1%
*“The texture is very soft and pleasant”*
**Baking**1%
*“Simple mills soft baked cookies”*
### **What buyers complain about **
**Taste-Overall**32%
*“Tastes like chemicals”*
**Moist/Dry**10%
*“Tasted dry and powdery”*
**Flavor**7%
*“No flavor”*
**Value For Money**6%
*“too expensive”*
**Sweetness**3%
*“Too sweet”*
**Texture/Consistency-Overall**3%
*“Dont like the texture”*
**Quality-Overall**3%
*“Quality Control is not great”*
**Nutritional Content**3%
*“Proteine Bars Are not my thing”*
**Ease Of Chewing/Swallowing**3%
*“The coconut is kind of chewy”*
**Stale/Rotten/Spoiled**2%
*“Also mine were not very fresh in my opinion”*
### **Top return reasons **
**Taste-Overall**28%
**Ingredients-Overall**16%
**Flavor**13%
**Moist/Dry**8%
**Stale/Rotten/Spoiled**8%
**Value For Money**6%
**Powdered/Crumbled**3%
**Functionality-Overall**3%
**Salt Content**3%
**Accuracy-Overall**3%
## **Common questions**
- **Is atkins soft baked protein bars profitable to sell on Amazon United States?**
- The niche generates $11K/yr across 13 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the atkins soft baked protein bars niche?**
- 4 brands and 575 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in atkins soft baked protein bars?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- **What does it cost to enter the atkins soft baked protein bars niche?**
- Listings span $4.93–$33.38; the average listing price is $12.22 (sweet spot $15–$100). The average incumbent carries 2,721 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)