---
title: "Search terms — athletic tape - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/athletic-tape/search-terms"
last_updated: "2026-08-09T10:05:33.260Z"
locale: en
meta:
  description: "Niche score 53/100 · $2.1M/yr market · 2.1M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · $2.1M/yr market · 2.1M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — athletic tape - Flapen"
---

# **athletic tape**

**Worth a look**

Shows a $2.1M/yr market, but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 95Growth 27Conversion 90Competition 24Returns 95Price range 29Avg price 29Brand share 35Review moat 24Quality gap 45

**Market size**

**Incredible****$2.1M**

$2.1M/yr · 2.1M searches

**Returns**

**Incredible****0.9%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****84%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$9.50**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$5.15–$19.00**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Okay****+1.5%**

90-day search growth — must beat 0% to launch

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

**Review moat**

**Bad****5,436.63**

avg incumbent reviews — the moat a new listing must climb

## Search terms