---
title: "Athletic Tape — $2.1M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/athletic-tape"
last_updated: "2026-08-09T10:52:38.321Z"
locale: en
meta:
description: "Niche score 53/100 · $2.1M/yr market · 2.1M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $2.1M/yr market · 2.1M searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Athletic Tape — $2.1M/yr Amazon US Niche (2026) - Flapen"
---
# **athletic tape**
**Worth a look**
Shows a $2.1M/yr market, but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.
Market size 95Growth 27Conversion 90Competition 24Returns 95Price range 29Avg price 29Brand share 35Review moat 24Quality gap 45
**Market size**
**Incredible****$2.1M**
$2.1M/yr · 2.1M searches
**Returns**
**Incredible****0.9%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Okay****84%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****$9.50**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$5.15–$19.00**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.5%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****5,436.63**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, athletic tape is a $2.1M/yr Amazon United States market (2.1M searches/yr). The top 5 brands hold 84% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **athletic tape market data**
- **Units sold / yr**
- **200K–250K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$1.9M–$2.4M**
- units × avg price
- **Conversion rate**
- **10.8%**
- **Avg BSR**
- **#20**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **4.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**25**
**Top-5 brand share**
**84%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- ADMITRY44% - Hampton Adams20% - NUITPY7% - iFwevs6% - OK TAPE6% - UNBEATABLE ENERGY5% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.5% search growth over the last 90 days.
40K30KSpike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/athletic-tape/trend)
## **Top athletic tape search terms**
- **athletic tape**1.1M/yr-7.1%10.8% conv. - **sports tape**235K/yr+3.7%7.0% conv. - **wrist tape**170K/yr+21.5%2.9% conv. - **athletic tape for sports**43K/yr+112.9%12.8% conv. - **ankle tape**63K/yr+2.8%4.8% conv. - **sports tape athletic**74K/yr-7.2%8.1% conv. - **sport tape**54K/yr-2.6%5.1% conv. - **soccer tape**47K/yr-1.9%4.2% conv. - **wrist tape soccer**36K/yr+5.6%3.7% conv. - **white athletic tape**37K/yr-0.4%15.9% conv. [**All search terms **](https://flapen.com/research/us/health-household/athletic-tape/search-terms)
## **Top athletic tape products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$211K20%$423K30%$634K40%$845K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**ADMITRY Athletic Tape 5 Pack White Sports Tape Very Strong No Sticky Residue Wrist Ankle Tape for Gymnastics Boxing Lacrosse Climbing Hockey Bat**ADMITRY**$8.37**4.4★5,742 rev](https://www.amazon.com/dp/B0BL3R1GQG) [2**Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (White)**Hampton Adams**$10.30**4.5★19,489 rev](https://www.amazon.com/dp/B072MCYFMG) [3**ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints**ADMITRY**$8.64**4.4★5,742 rev](https://www.amazon.com/dp/B0BL3PR3V3) [4**Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (Black)**Hampton Adams**$10.18**4.5★19,489 rev](https://www.amazon.com/dp/B0771MZY1J) [5**(3 Pack) White Athletic Sports Tape Very Strong Easy Tear No Sticky Residue Tape for Athlete & Sport Trainers & First Aid Injury Wrap Suitable for Bats Tennis Gymnastics & Boxing1.5in X 35ft**iFwevs**$7.18**4.5★2,795 rev](https://www.amazon.com/dp/B0964YM1PW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NUITPY 8 Pack Athletic Tape White Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid(1.5in x 184ft Total)**NUITPY**$9.95**214 rev1y ago](https://www.amazon.com/dp/B0F7L8GGB9) [**Athletic Tape 2 Pack White Sports Tape Athletic Strong-Breathable-Easy Tear-No Sticky Residue Wrist Ankle Tape for Lacrosse Boxing Gymnastics Climbing Soccer Hockey Bat Injuries Medical**UNBEATABLE ENERGY**$5.15**454 rev1y ago](https://www.amazon.com/dp/B0DWY84VMW) [**Professional 6 Pack White Athletic Sports Tape - 1.5 Inch 27 Feet Per Roll | Total 162 Feet Very Strong Easy Tear No Sticky Residue Wrist Ankle Tape for Football Climbing Soccer Gymnastics Injuries**Fiuddy**$8.39**287 rev1y ago](https://www.amazon.com/dp/B0D92B1LW4) [**5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use**NUITPY**$10.09**2,713 rev1y ago](https://www.amazon.com/dp/B0DC6BXM39) [**AZEN 16 Pack Self Adhesive Bandage Wrap Black 2 X 5 Yards Black Athletic Tape Vet Wrap Tattoo Grip Tape WrapAnkle Tape Cohesive Bandage Wrap**AZEN**$8.67**3,288 rev3y ago](https://www.amazon.com/dp/B0C1G5BFQM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NUITPY 8 Pack Athletic Tape White Sports Tape Easy Tear Wrist Tape Strong Adhesion Tapes for Boxing Gymnastics Hockey Soccer Lacrosse and First Aid(1.5in x 184ft Total)**NUITPY**$9.95**4.6★**▲ 54%**](https://www.amazon.com/dp/B0F7L8GGB9) [**Hampton Adams | As Seen on Shark Tank | Original Athletic Sports Tape (3-Pack) | 45ft Rolls | Very Strong Easy Tear NO Sticky Residue | Best Tape for Athlete & Trainers | Fingers Ankles (White)**Hampton Adams**$10.30**4.5★**▲ 31%**](https://www.amazon.com/dp/B072MCYFMG) [**5 Rolls Kinesiology Tape 5 Colors 2 inch x 16.4 Feet Waterproof Athletic Tape Uncut Kinetic Tape Elastic Muscle Tape Sports Tape Knee Tape for Exercise and Daily Use**NUITPY**$10.09**4.1★**▲ 29%**](https://www.amazon.com/dp/B0DC6BXM39) [**KISEER 15 Pack 2 Inch x 5 Yards Self Adhesive Bandage Breathable Cohesive Bandage Wrap Rolls Elastic Self-Adherent Tape for Stretch Athletic Sports Wrist Ankle**KISEER**$9.03**4.7★**▲ 23%**](https://www.amazon.com/dp/B07K88L3Z3) [**ADMITRY Athletic Tape 5 Pack Black Sports Tape Strong Stick No Sticky Residue for Hockey Climbing Sports Medical Splints**ADMITRY**$8.64**4.4★**▲ 21%**](https://www.amazon.com/dp/B0BL3PR3V3)
**~~View all trending →~~**
## **What buyers say about athletic tape**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Adhesion/Stickiness**18%
*“Great adhesive”*
**Quality-Overall**15%
*“Seems to be a good product, as advertised”*
**Value For Money**13%
*“Great value”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**5%
*“is easy to work with”*
**Efficiency**5%
*“otherwise it does its job”*
**Color**3%
*“great color selection”*
**Joint Pain**3%
*“Easy to use lightweight helps with knee pain and support love the different colors and very effective”*
**Grip**2%
*“the grip is strong”*
**Durability**2%
*“strong and durable”*
### **What buyers complain about **
**Adhesion/Stickiness**32%
*“Adhesive is not very good”*
**Quality-Overall**7%
*“Cheap Quality”*
**Allergies**6%
*“Caused a rash”*
**Ease Of Use**4%
*“It is difficult to use”*
**Skin Health**3%
*“Literally ripped a layer of my skin off”*
**Residue**3%
*“Leaves residue and pulls skin”*
**Pain Relief-Overall**2%
*“Hurts”*
**Durability**2%
*“Fell off in 10 minutes”*
**Stretchability/Expandability/Elasticity**2%
*“no elasticity”*
**Thickness**2%
*“It is on the thinner side compared to big name brands”*
### **Top return reasons **
**Adhesion/Stickiness**46%
**Advertised Vs Actual Product**12%
**Size-Overall**7%
**Functionality-Overall**5%
**Stretchability/Expandability/Elasticity**3%
**Quality-Overall**3%
**Value For Money**3%
**Thin**2%
**Material Quality**2%
**Color**2%
## **Common questions**
- **Is athletic tape profitable to sell on Amazon United States?**
- The niche generates $2.1M/yr across 16 tracked products. 90-day search growth is +1.5%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the athletic tape niche?**
- 11 brands and 25 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 84% of demand.
- **What do buyers complain about in athletic tape?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Allergies. The return rate is 0.9%.
- **When does demand for athletic tape peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the athletic tape niche?**
- Listings span $5.15–$19.00; the average listing price is $9.50 (sweet spot $15–$100). The average incumbent carries 5,437 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)