---
title: "Astragalus — $811K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/astragalus"
last_updated: "2026-08-09T08:58:09.078Z"
locale: en
meta:
description: "Niche score 63/100 · $811K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 63/100 · $811K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Astragalus — $811K/yr Amazon US Niche (2026) - Flapen"
---
# **astragalus**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 73Growth 23Conversion 91Competition 54Returns 100Price range 67Avg price 82Brand share 77Review moat 68Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.75**
avg listing price — sweet spot $15–$100
**Brand share**
**Great****58%**
top-5 brand share — no brand owns this niche
**Market size**
**Good****$811K**
$811K/yr · 411K searches
**Review moat**
**Good****791.65**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.98–$31.25**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-4.4%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, astragalus is a $811K/yr Amazon United States market (411K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in Jan. Verdict: Worth a look — 63/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **astragalus market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$710K–$888K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#346**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **82 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**22 **▼falling
**Sellers**
**436**
**Top-5 brand share**
**58%**
Top 20: 98%
**Top-5 click share**
**53%**
Top 20: 93%
**Open market**
**37%**
- Nutricost19% - Zazzee18% - NOW Foods8% - Nature's Way7% - Worldwide Botanicals6% - Carlyle5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.4% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/astragalus/trend)
## **Top astragalus search terms**
- **astragalus**215K/yr-8.5%9.4% conv. - **astragalus root**79K/yr+9.7%8.3% conv. - **astragalus supplement**23K/yr+37.9%10.0% conv. - **astragalus root organic**21K/yr+0.0%6.0% conv. - **astragalus extract**21K/yr-35.6%5.1% conv. - **astragalus root extract**9K/yr+9.2%5.3% conv. - **astralagus**6K/yr-13.2%8.8% conv. - **astragalus capsules**20K/yr-65.2%7.0% conv. - **astragalus membranaceus**5K/yr-8.2%4.9% conv. - **organic astragalus root**4K/yr+2.7%6.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/astragalus/search-terms)
## **Top astragalus products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$41K10%$81K15%$122K20%$162K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Zazzee Extra Strength Astragalus Root 20:1 Extract 70% Polysaccharides 180 Vegan Capsules 6 Month Supply Astragalus Membranaceus Immune System Support Non-GMO Herbal Supplement Made in the USA**Zazzee**$22.15**4.7★1,148 rev](https://www.amazon.com/dp/B0994FY8NC) [2**Nutricost Astragalus Capsules 550mg 240 Vegetarian Capsules Gluten Free**Nutricost**$14.76**4.7★702 rev](https://www.amazon.com/dp/B082BKBBTR) [3**Natures Way Astragalus Root Traditional Immune Support* Non-GMO Project Verified Vegan 180 Capsules**Nature's Way**$16.13**4.6★2,407 rev](https://www.amazon.com/dp/B0002I25HQ) [4**Worldwide Botanicals Organic Astragalus Root 8 Oz 100% Astragalus membranaceus - Cut & Sift Huang Qi Used in Traditional Chinese Medicine to Strengthen and Protect**Worldwide Botanicals**$15.01**4.6★82 rev](https://www.amazon.com/dp/B0F2JHTXLW) [5**Carlyle Astragalus Supplement | 150 Capsules | Root Extract Formula**Carlyle**$10.04**4.7★622 rev](https://www.amazon.com/dp/B094FD5PJ9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Clear Source Organic Astragalus Root (Huang Qi Astragalus membranaceus) Sliced Herbal Tea Broth & Traditional TCM Use USDA Certified Organic Lab Tested Grown in Inner Mongolia 4 OZ**Clear Source**$8.00**4 rev8mo ago](https://www.amazon.com/dp/B0G36YRDWX) [**Halo Naturals Organic Astragalus Root Cut & Sifted 4 Ounces (Astragalus membranaceus) USDA Certified | Resealable Pouch| Packaged in The USA**Halo Naturals**$10.07**34 rev1y ago](https://www.amazon.com/dp/B0F9Y5CY9X) [**Worldwide Botanicals Organic Astragalus Root 8 Oz 100% Astragalus membranaceus - Cut & Sift Huang Qi Used in Traditional Chinese Medicine to Strengthen and Protect**Worldwide Botanicals**$15.01**82 rev1y ago](https://www.amazon.com/dp/B0F2JHTXLW) [**FullChea - Astragalus Root Tea - 6oz/171g - Pure Natural Astragalus Membranaceus - Dried HuangQi Herb - Loose Leaf Herbal Tea - Non-GMO - Caffeine-Free - Gluten-Free**FullChea**$14.88**64 rev1y ago](https://www.amazon.com/dp/B0DZXFSRRY) [**Astragalus Root | 8 Month Supply | Immune & Energy Support | 20:1 Astragalus Extract with 70% Polysaccharides | High-Concentration Adaptogen Support for Vitality | Vegan & Non-GMO | 250 Capsules**Purely Holistic**$21.73**385 rev2y ago](https://www.amazon.com/dp/B0C6TG7PYF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Clear Source Organic Astragalus Root (Huang Qi Astragalus membranaceus) Sliced Herbal Tea Broth & Traditional TCM Use USDA Certified Organic Lab Tested Grown in Inner Mongolia 4 OZ**Clear Source**$8.00**3.8★**▲ 279%**](https://www.amazon.com/dp/B0G36YRDWX) [**Gaia Herbs Astragalus Supreme - Immune & Antioxidant Support* - Herbal Supplement with Astragalus Root Schisandra Berry & Ligustrum - 60 Vegan Liquid Phyto-Caps (30 Servings)**Gaia Herbs**$31.25**4.5★**▲ 46%**](https://www.amazon.com/dp/B0036THMJY) [**Premium Astragalus Root Tea Slices/12 Oz(339g) Featured Pure and Natural No additives Cut and Sifted Herbal Tea.**ULTHMOK**$14.71**4.5★**▲ 34%**](https://www.amazon.com/dp/B09PQM85RR) [**Halo Naturals Organic Astragalus Root Cut & Sifted 4 Ounces (Astragalus membranaceus) USDA Certified | Resealable Pouch| Packaged in The USA**Halo Naturals**$10.07**4.8★**▲ 31%**](https://www.amazon.com/dp/B0F9Y5CY9X) [**Nutricost Astragalus Capsules 550mg 240 Vegetarian Capsules Gluten Free**Nutricost**$14.76**4.7★**▲ 31%**](https://www.amazon.com/dp/B082BKBBTR)
**~~View all trending →~~**
## **What buyers say about astragalus**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**20%
*“quality seems consistent”*
**Immunity Booster**12%
*“helped me with my immunity”*
**Taste-Overall**8%
*“Taste good”*
**Vitamin**7%
*“These supplements are AMAZING”*
**Nutritional Content**5%
*“Perfect for enhanced athletes with high protein diets”*
**Energy Level**5%
*“Gives me great boost of energy”*
**Vegan/Organic**4%
*“Oregon Harvests Astragalus comes in a glass bottle and is pure, organic herb with no filler”*
**Flavor**4%
*“Flavor is acceptable”*
**Health Benefits-Overall**3%
*“Delicious versatileand healthy”*
**Value For Money**3%
*“Worth buying”*
### **What buyers complain about **
**Dosage**10%
*“The full dose was too much on my guts”*
**Taste-Overall**9%
*“Taste Mild”*
**Allergies**7%
*“Unfortunately I had an allergic reaction to Astragalus”*
**Value For Money**6%
*“yes, the herbs are more expensive”*
**Ingredients-Overall**6%
*“I can't trust this company ingredient quality”*
**Heart Health**6%
*“Gave me serious heartburn”*
**Side Effects**6%
*“Gave me serious heartburn”*
**Quality-Overall**5%
*“quality is down”*
**Functionality-Overall**5%
*“Did not work for us unfortunately”*
**Flavor**5%
*“This one, it's thick and a little syrupy with sweet aftertaste like some sort of mild smoky caramel”*
### **Top return reasons **
**Certifications**30%
**Advertised Vs Actual Product**20%
**Size-Overall**20%
**Product Condition**20%
**Stale/Rotten/Spoiled**10%
## **Common questions**
- **Is astragalus profitable to sell on Amazon United States?**
- The niche generates $811K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.4%. Flapen's verdict: Worth a look (63/100).
- **How competitive is the astragalus niche?**
- 22 brands and 436 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 58% of demand.
- **What do buyers complain about in astragalus?**
- Top complaints mined from reviews: Dosage, Taste-Overall, Allergies. The return rate is 0.0%.
- **When does demand for astragalus peak?**
- Demand peaks in Jan; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the astragalus niche?**
- Listings span $6.98–$31.25; the average listing price is $17.75 (sweet spot $15–$100). The average incumbent carries 792 reviews — the moat a new listing must climb.
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