---
title: "Ass Wipes — $80K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ass-wipes"
last_updated: "2026-08-09T10:58:17.446Z"
locale: en
meta:
description: "Niche score 49/100 · $80K/yr market · 26K searches/yr · $17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 49/100 · $80K/yr market · 26K searches/yr · $17.34 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ass Wipes — $80K/yr Amazon US Niche (2026) - Flapen"
---
# **ass wipes**
**Skip it**
A deep review moat (74,068 avg reviews) — this niche doesn't clear our bar today.
Market size 20Growth 31Conversion 99Competition 60Returns 99Price range 82Avg price 81Brand share 19Review moat 0Quality gap 30
**Conversion**
**Incredible****17.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Price range**
**Great****$4.57–$70.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$17.34**
avg listing price — sweet spot $15–$100
**Competition**
**Good****49%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.7%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$80K**
$80K/yr · 26K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Review moat**
**Bad****74,068.48**
avg incumbent reviews — the moat a new listing must climb
According to Flapen's Amazon United States niche tracking, ass wipes is a $80K/yr Amazon United States market (26K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Dec. Verdict: Skip it — 49/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ass wipes market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **$69K–$87K**
- units × avg price
- **Conversion rate**
- **17.8%**
- **Avg BSR**
- **#321**
- **Page quality**
- **0%**
- **Prime**
- **97%**
- **Sponsored**
- **90%**
- **Out of stock**
- **7.1%**
- **Avg brand age**
- **54 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▲rising
**Sellers**
**169**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**49%**
Top 20: 93%
**Open market**
**5%**
- Fresh Body FB49% - Cottonelle15% - DUDE Wipes13% - Amazon Basics13% - goodwipes3% - Nice 'N Clean2% - Open — no brand owns it (4 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.7% search growth over the last 90 days.
700500Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/ass-wipes/trend)
## **Top ass wipes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%$3K8%$6K12%$10K16%$13K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Asswipes Flushable Wipes - Extra-Large Adult Cleansing Butt Wet Wipes Flushable for Men Women with Aloe and Vitamin E - Made without Fragrance Alcohol-Free (1 Pack 45 Wipes)**Fresh Body FB**$6.44**4.4★30 rev](https://www.amazon.com/dp/B0GRK8Q2BW) [2**Amazon Basics Adult Wet Wipes Flushable Fragrance Free 126 Count (3 Packs of 42) Packaging May Vary**Amazon Basics**$4.57**4.5★51,402 rev](https://www.amazon.com/dp/B095KCG1Q2) [3**Cottonelle Fresh Feel Flushable Wet Wipes Adult Wet Wipes 8 Flip-Top Packs 42 Wipes Per Pack (336 Total Wipes) Packaging May Vary**Cottonelle**$14.79**4.7★184,245 rev](https://www.amazon.com/dp/B07ND3WR64) [4**Asswipes Flushable Wipes for Adults 60 Count Individually Wrapped Travel Flushable Butt Wipes - Extra-Large Alcohol-Free with Aloe and Vitamin E No Added Fragrance**Fresh Body FB**$30.11**4.7★1,205 rev](https://www.amazon.com/dp/B07Q76KNVY) [5**Asswipes Flushable Wipes for Adults (1 Pack) Personal Cleansing Body & Butt Wipes for Men Women with Aloe and Vitamin E - Made without Alcohol or Fragrance Funny Stocking Stuffer (45 Wipes)**Fresh Body FB**$8.99**4.5★3,429 rev](https://www.amazon.com/dp/B07543XRVP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Asswipes Flushable Wipes - Extra-Large Adult Cleansing Butt Wet Wipes Flushable for Men Women with Aloe and Vitamin E - Made without Fragrance Alcohol-Free (1 Pack 45 Wipes)**Fresh Body FB**$6.44**30 rev4mo ago](https://www.amazon.com/dp/B0GRK8Q2BW) [**goodwipes Flushable Wipes - Rosewater Wet Wipes for Adults Sewer & Septic Safe Guest Bathroom Essentials for Women & Men pH Balanced & Extra Large 153 Count (3 Packs and 3 Singles)**goodwipes**$15.64**5,088 rev1y ago](https://www.amazon.com/dp/B0DSQWQCHM) [**Nice N CLEAN Extra Large Flushable Wipes | 40% Larger Wipes | 6.8 x 7.5 Unscented XL Adult Wet Wipes | Septic and Sewer Safe | Fragrance Free Hypoallergenic Plant Based | 180 Butt Wipes**Nice 'N Clean**$10.79**2,819 rev1y ago](https://www.amazon.com/dp/B0F1HD4K14) [**DUDE Wipes Shea BUTTer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Infused with Coconut Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.70**241,115 rev2y ago](https://www.amazon.com/dp/B0D71GNV8T) [**Amazon Basics Extra Large Flushable Wipes 360 Wipes (6 Packs of 60) Adult Wet Wipes and Resealable Closure Packaging May Vary**Amazon Basics**$16.82**4,137 rev2y ago](https://www.amazon.com/dp/B0CDMNTDLW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**DUDE Wipes Shea BUTTer Flushable Wipes - Extra-Large Adult Wet Wipes - 3 Pack (144 Count) - Infused with Coconut Oil Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$11.70**4.7★**▲ 330%**](https://www.amazon.com/dp/B0D71GNV8T) [**Asswipes Flushable Wipes - Extra-Large Adult Cleansing Butt Wet Wipes Flushable for Men Women with Aloe and Vitamin E - Made without Fragrance Alcohol-Free (1 Pack 45 Wipes)**Fresh Body FB**$6.44**4.4★**▲ 329%**](https://www.amazon.com/dp/B0GRK8Q2BW) [**DUDE Wipes Unscented Flushable Wipes - Extra-Large Adult Wet Wipes for Sensitive Skin - 3 Pack (144 Count) - Infused with Vitamin E and Aloe - Septic and Sewer Safe**DUDE Wipes**$10.98**4.7★**▲ 153%**](https://www.amazon.com/dp/B01NAPQ4QP) [**Cottonelle GentlePlus Flushable Wet Wipes with Aloe & Vitamin E 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary**Cottonelle**$7.73**4.7★**▲ 98%**](https://www.amazon.com/dp/B08VMWQ6BF) [**Cottonelle Fresh Care Flushable Wet Wipes Adult Wet Wipes 4 Flip-Top Packs 42 Wipes Per Pack (168 Total Wipes) Packaging May Vary**Cottonelle**$8.00**4.7★**▲ 77%**](https://www.amazon.com/dp/B011DX1HXG)
**~~View all trending →~~**
## **What buyers say about ass wipes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**16%
*“Cleans Great”*
**Quality-Overall**11%
*“The quality is consistent”*
**Value For Money**10%
*“They are affordable”*
**Smell**9%
*“Fresh scent”*
**Soft Feel**5%
*“Gentle on skin”*
**Cleansing**5%
*“Feel clean and fresh”*
**Ease Of Use**5%
*“Easy to open”*
**Advertised Vs Actual Product**4%
*“As Advertised”*
**Size-Overall**4%
*“Fits like a glove”*
**Freshness**3%
*“Keeping fresh”*
### **What buyers complain about **
**Size-Overall**16%
*“Too large”*
**Ease Of Cleaning**9%
*“Dont clean well”*
**Thickness**8%
*“Not as thick as Id like”*
**Quality-Overall**6%
*“Inconsistent in quality”*
**Moist/Dry**5%
*“Too dry”*
**Durability**5%
*“Not Very Durable”*
**Ease Of Use**4%
*“impossible to use”*
**Smell**4%
*“Weird smell”*
**Value For Money**4%
*“Not worth it”*
**Strength**3%
*“Flimsy”*
### **Top return reasons **
**Size-Overall**24%
**Smell**14%
**Value For Money**13%
**Advertised Vs Actual Product**12%
**Moist/Dry**5%
**Ease Of Cleaning**4%
**Quality-Overall**3%
**Functionality-Overall**2%
**Ease Of Use**2%
**Leak-Proof**2%
## **Common questions**
- **Is ass wipes profitable to sell on Amazon United States?**
- The niche generates $80K/yr across 29 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is +4.7%. Flapen's verdict: Skip it (49/100).
- **How competitive is the ass wipes niche?**
- 10 brands and 169 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in ass wipes?**
- Top complaints mined from reviews: Size-Overall, Ease Of Cleaning, Thickness. The return rate is 0.1%.
- **When does demand for ass wipes peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the ass wipes niche?**
- Listings span $4.57–$70.14; the average listing price is $17.34 (sweet spot $15–$100). The average incumbent carries 74,068 reviews — the moat a new listing must climb.
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