---
title: "Ashwagandha Ksm 66 — $416K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ashwagandha-ksm-66"
last_updated: "2026-08-06T20:34:59.206Z"
locale: en
meta:
  description: "Niche score 48/100 · $416K/yr market · 196K searches/yr · $19.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 48/100 · $416K/yr market · 196K searches/yr · $19.74 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Ashwagandha Ksm 66 — $416K/yr Amazon US Niche (2026) - Flapen"
---

# **ashwagandha ksm 66**

**Skip it**

A concentrated shelf (top 5 take 87% of clicks) — this niche doesn't clear our bar today.

Market size 56Growth 25Conversion 90Competition 11Returns 100Price range 77Avg price 87Brand share 24Review moat 46Quality gap 27

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****10.8%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Great****$19.74**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$9.67–$33.71**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Good****$416K**

$416K/yr · 196K searches

**Review moat**

**Okay****1,935**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+0.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****90%**

top-5 brand share — brand-locked demand

**Competition**

**Bad****87%**

top-5 click share — a locked-up shelf

According to Flapen's Amazon United States niche tracking, ashwagandha ksm 66 is a $416K/yr Amazon United States market (196K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Aug–Sep–Oct. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)

## **ashwagandha ksm 66 market data**

<dl>

<dt>**Units sold / yr**</dt><dd>**20K–25K**</dd><dd>avg 2,000–2,500/product</dd>

<dt>**Revenue / yr**</dt><dd>**$395K–$494K**</dd><dd>units × avg price</dd>

<dt>**Conversion rate**</dt><dd>**10.8%**</dd>

<dt>**Avg BSR**</dt><dd>**#105**</dd>

<dt>**Page quality**</dt><dd>**0%**</dd>

<dt>**Prime**</dt><dd>**100%**</dd>

<dt>**Sponsored**</dt><dd>**90%**</dd>

<dt>**Out of stock**</dt><dd>**2.3%**</dd>

<dt>**Avg brand age**</dt><dd>**49 months**</dd>

<dt>**Avg seller age**</dt><dd>**153 days**</dd>

</dl>

## **Competition & brand share**

The top 5 products capture 87% of clicks — a locked-up shelf that new listings rarely crack.

**Brands**

**8 **▼falling

**Sellers**

**21**

**Top-5 brand share**

**90%**

Top 20: 100%

**Top-5 click share**

**87%**

Top 20: 100%

**Open market**

**6%**

- Nutricost45% - NOW Foods22% - Double Wood Supplements13% - Nootropics Depot5% - DEAL SUPPLEMENT4% - Jacked Factory4% - Open — no brand owns it (2 brands, 6%)

## **Demand & seasonality**

Weekly Amazon search volume, last 104 weeks — +0.4% search growth over the last 90 days.

50K30KSpike '24Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay

Peak months: Aug, Sep, Oct · busiest ÷ quietest = 2.2×

[**Open Trend **](https://flapen.com/research/us/health-household/ashwagandha-ksm-66/trend)

## **Top ashwagandha ksm 66 search terms**

- **ksm 66**80K/yr+1.1%8.8% conv. - **ksm-66**47K/yr+3.8%8.9% conv. - **ksm66**22K/yr-4.3%7.1% conv. - **nutricost ksm-66 ashwagandha**10K/yr+3.2%18.6% conv. - **now ashwagandha ksm 66**5K/yr-1.6%15.0% conv. - **now ksm-66 ashwagandha**5K/yr-4.0%22.1% conv. - **now foods ksm-66 ashwagandha**5K/yr-6.5%18.8% conv. - **nutricost ashwagandha ksm-66**5K/yr+35.1%15.2% conv. - **ksm**5K/yr+9.8%11.4% conv. - **sensoril ashwagandha ksm 66**3K/yr+25.2%4.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/ashwagandha-ksm-66/search-terms)

## **Top ashwagandha ksm 66 products on Amazon**

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%15%$62K30%$125K45%$187K60%$250K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 10 tracked products in this niche — three views at once, no toggling.

### **Top sellers**

by 90-day click share

[1![Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules](https://m.media-amazon.com/images/I/41dG0h+uurL.jpg)**Nutricost KSM-66 Ashwagandha Root Extract (600mg) 60 Capsules**Nutricost**$14.75**4.6★4,083 rev](https://www.amazon.com/dp/B079K32QB6) [2![Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules](https://m.media-amazon.com/images/I/41+JvwY7BLL.jpg)**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**4.7★714 rev](https://www.amazon.com/dp/B0DHWGVVT2) [3![Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men](https://m.media-amazon.com/images/I/41etBgmI4JL.jpg)**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**Double Wood Supplements**$16.06**4.7★612 rev](https://www.amazon.com/dp/B0F4T4X2Y5) [4![KSM 66 Ashwagandha 1 200mg with Black Pepper 120 Veggie Capsules Extra Strength Root Extract High Absorption Adaptogenic Supplements for Relaxation Energy & Brain Health Non-GMO](https://m.media-amazon.com/images/I/41HAoYtDRzL.jpg)**KSM 66 Ashwagandha 1 200mg with Black Pepper 120 Veggie Capsules Extra Strength Root Extract High Absorption Adaptogenic Supplements for Relaxation Energy & Brain Health Non-GMO**DEAL SUPPLEMENT**$19.07**4.6★555 rev](https://www.amazon.com/dp/B0DJWP1442) [5![Jacked Factory Ashwagandha Root Extract (KSM-66 Ashwagandha) w/ 5% Withanolides - Supplement for Natural Stress Relief Cognitive Function Vitality and Mood Support - 60 Veggie Capsules](https://m.media-amazon.com/images/I/411athhUhSL.jpg)**Jacked Factory Ashwagandha Root Extract (KSM-66 Ashwagandha) w/ 5% Withanolides - Supplement for Natural Stress Relief Cognitive Function Vitality and Mood Support - 60 Veggie Capsules**Jacked Factory**$17.60**4.5★1,189 rev](https://www.amazon.com/dp/B08DG8DJPJ)

**~~View all top sellers →~~**

### **Newest**

by launch date

[![Sports Research Organic Ashwagandha Adaptogen for Relaxation Calm & Sleep Support Made with Organic KSM-66 600 mg Non-GMO Verified Gluten-Free Certified Vegan 90 Veggie Capsules](https://m.media-amazon.com/images/I/418uXngsVGL.jpg)**Sports Research Organic Ashwagandha Adaptogen for Relaxation Calm & Sleep Support Made with Organic KSM-66 600 mg Non-GMO Verified Gluten-Free Certified Vegan 90 Veggie Capsules**Sports Research**$30.03**143 rev7mo ago](https://www.amazon.com/dp/B0G4XN31BL) [![Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men](https://m.media-amazon.com/images/I/41etBgmI4JL.jpg)**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**Double Wood Supplements**$16.06**612 rev1y ago](https://www.amazon.com/dp/B0F4T4X2Y5) [![KSM 66 Ashwagandha 1 200mg with Black Pepper 120 Veggie Capsules Extra Strength Root Extract High Absorption Adaptogenic Supplements for Relaxation Energy & Brain Health Non-GMO](https://m.media-amazon.com/images/I/41HAoYtDRzL.jpg)**KSM 66 Ashwagandha 1 200mg with Black Pepper 120 Veggie Capsules Extra Strength Root Extract High Absorption Adaptogenic Supplements for Relaxation Energy & Brain Health Non-GMO**DEAL SUPPLEMENT**$19.07**555 rev1y ago](https://www.amazon.com/dp/B0DJWP1442) [![Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules](https://m.media-amazon.com/images/I/41+JvwY7BLL.jpg)**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**714 rev1y ago](https://www.amazon.com/dp/B0DHWGVVT2) [![Horbach KSM-66 Ashwagandha | with L-Theanine | 60 Coated Caplets](https://m.media-amazon.com/images/I/31tKLX4avyL.jpg)**Horbach KSM-66 Ashwagandha | with L-Theanine | 60 Coated Caplets**Horbäach**$9.67**1,423 rev3y ago](https://www.amazon.com/dp/B0BBKB3QVV)

**~~View all new products →~~**

### **Trending**

90-day click momentum

[![Sports Research Organic Ashwagandha Adaptogen for Relaxation Calm & Sleep Support Made with Organic KSM-66 600 mg Non-GMO Verified Gluten-Free Certified Vegan 90 Veggie Capsules](https://m.media-amazon.com/images/I/418uXngsVGL.jpg)**Sports Research Organic Ashwagandha Adaptogen for Relaxation Calm & Sleep Support Made with Organic KSM-66 600 mg Non-GMO Verified Gluten-Free Certified Vegan 90 Veggie Capsules**Sports Research**$30.03**4.7★**▲ 56%**](https://www.amazon.com/dp/B0G4XN31BL) [![Jacked Factory Ashwagandha Root Extract (KSM-66 Ashwagandha) w/ 5% Withanolides - Supplement for Natural Stress Relief Cognitive Function Vitality and Mood Support - 60 Veggie Capsules](https://m.media-amazon.com/images/I/411athhUhSL.jpg)**Jacked Factory Ashwagandha Root Extract (KSM-66 Ashwagandha) w/ 5% Withanolides - Supplement for Natural Stress Relief Cognitive Function Vitality and Mood Support - 60 Veggie Capsules**Jacked Factory**$17.60**4.5★**▲ 24%**](https://www.amazon.com/dp/B08DG8DJPJ) [![Nootropics Depot KSM-66 Ashwagandha Capsules | 300mg | 180 Count | Withania somnifera Extract | Ayurvedic Herb | Adaptogen Supplement | Stress + Promote Relaxation* | Energy Memory + Focus*](https://m.media-amazon.com/images/I/51KPU5uCwpL.jpg)**Nootropics Depot KSM-66 Ashwagandha Capsules | 300mg | 180 Count | Withania somnifera Extract | Ayurvedic Herb | Adaptogen Supplement | Stress + Promote Relaxation* | Energy Memory + Focus***Nootropics Depot**$33.71**4.5★**▲ 24%**](https://www.amazon.com/dp/B01CZ2EFT2) [![Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules](https://m.media-amazon.com/images/I/41+JvwY7BLL.jpg)**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**4.7★**▲ 18%**](https://www.amazon.com/dp/B0DHWGVVT2) [![Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men](https://m.media-amazon.com/images/I/41etBgmI4JL.jpg)**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**Double Wood Supplements**$16.06**4.7★**▲ 12%**](https://www.amazon.com/dp/B0F4T4X2Y5)

**~~View all trending →~~**

## **What buyers say about ashwagandha ksm 66**

What buyers praise and complain about, mined from review topics.

### **What buyers love **

**Quality-Overall**17%

*“A+ quality”*

**Sleep Quality**11%

*“sleep more deeply”*

**Stress/Anxiety**11%

*“Great for relieving stress”*

**Value For Money**8%

*“Very affordable”*

**Vitamin**4%

*“Good Vitamine”*

**Efficiency**4%

*“Effective for me”*

**Soothing Effect**4%

*“It has a very calming effect on my body”*

**Focus Enhancement**3%

*“Helps to focus”*

**Advertised Vs Actual Product**3%

*“As advertised”*

**Dosage**3%

*“a great dose”*

### **What buyers complain about **

**Sleep Quality**13%

*“My sleep has been terrible for years”*

**Side Effects**12%

*“Bad side effects”*

**Functionality-Overall**7%

*“Didn't work for me”*

**Acid Regulator/Stomach Ache Relief**5%

*“Want your stomach upset”*

**Stress/Anxiety**5%

*“Cause anxiety”*

**Ingredients-Overall**3%

*“Ingredient concerns”*

**Dosage**3%

*“You know that you will not be getting capsules full of fillers”*

**Taste-Overall**2%

*“If, on the rare times, I have trouble swallowing and it gets stuck, the taste as the coating starts to dissolve is very mild, slightly bitter,”*

**Quality-Overall**2%

*“Garbage”*

**Itch Relief**2%

*“Beware Do Not Buy Horrible Itching”*

### **Top return reasons **

**Functionality-Overall**14%

**Dosage**14%

**Certifications**14%

**Sleep Quality**11%

**Ingredients-Overall**7%

**Side Effects**7%

**Stress/Anxiety**7%

**Color Fading/Discoloration**7%

**Vitamin**7%

**Fever Relief**7%

## **Common questions**

<dl>

<dt>**Is ashwagandha ksm 66 profitable to sell on Amazon United States?**</dt><dd>The niche generates $416K/yr across 10 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +0.4%. Flapen's verdict: Skip it (48/100).</dd>

<dt>**How competitive is the ashwagandha ksm 66 niche?**</dt><dd>8 brands and 21 sellers compete. The top 5 products take 87% of clicks and top 5 brands hold 90% of demand.</dd>

<dt>**What do buyers complain about in ashwagandha ksm 66?**</dt><dd>Top complaints mined from reviews: Sleep Quality, Side Effects, Functionality-Overall. The return rate is 0.0%.</dd>

<dt>**When does demand for ashwagandha ksm 66 peak?**</dt><dd>Demand peaks in Aug–Sep–Oct; the busiest month runs 2.2× the quietest.</dd>

<dt>**What does it cost to enter the ashwagandha ksm 66 niche?**</dt><dd>Listings span $9.67–$33.71; the average listing price is $19.74 (sweet spot $15–$100). The average incumbent carries 1,935 reviews — the moat a new listing must climb.</dd>

</dl>

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