---
title: "Ashwagandha 500mg — $385K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ashwagandha-500mg"
last_updated: "2026-08-06T19:56:01.061Z"
locale: en
meta:
description: "Niche score 45/100 · $385K/yr market · 89K searches/yr · $37.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $385K/yr market · 89K searches/yr · $37.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ashwagandha 500mg — $385K/yr Amazon US Niche (2026) - Flapen"
---
# **ashwagandha 500mg**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 23Conversion 93Competition 5Returns 100Price range 91Avg price 95Brand share 0Review moat 37Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$37.36**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****11.5%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$10.86–$90.20**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$385K**
$385K/yr · 89K searches
**Review moat**
**Okay****2,794.14**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-3.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****94%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, ashwagandha 500mg is a $385K/yr Amazon United States market (89K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Feb–Jun. Verdict: Skip it — 45/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashwagandha 500mg market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **$374K–$467K**
- units × avg price
- **Conversion rate**
- **11.5%**
- **Avg BSR**
- **#227**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products capture 94% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**6**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**94%**
Top 20: 100%
**Open market**
**0%**
- Pure Encapsulations86% - Double Wood Supplements7% - Nutricost4% - THORNE3%
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — -3.3% search growth over the last 90 days.
4K3KHoliday '24Spike '25 seasonDecMarJunAugNovMarMay
Peak months: Jan, Feb, Jun · busiest ÷ quietest = 4.8×
[**Open Trend **](https://flapen.com/research/us/health-household/ashwagandha-500mg/trend)
## **Top ashwagandha 500mg search terms**
- **pure ashwagandha**24K/yr-7.4%14.0% conv. - **ashwagandha 500mg**20K/yr+9.5%4.5% conv. - **pure encapsulations ashwagandha**19K/yr+1.2%13.3% conv. - **ashwagandha pure encapsulations**6K/yr-1.9%12.3% conv. - **ashwagandha pure**6K/yr-5.3%7.0% conv. - **ashwagandha 500mg capsules**4K/yr+2.3%6.8% conv. - **pure encapsulation ashwagandha**3K/yr-1.6%14.5% conv. - **ashwagandha 500 mg**3K/yr-1.6%5.2% conv. - **pure ashwagandha capsules**6K/yr-59.6%7.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/ashwagandha-500mg/search-terms)
## **Top ashwagandha 500mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$58K30%$115K45%$173K60%$231K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 60 Capsules**Pure Encapsulations**$27.12**4.7★3,573 rev](https://www.amazon.com/dp/B0058HX8WM) [2**Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 120 Capsules**Pure Encapsulations**$48.41**4.7★3,573 rev](https://www.amazon.com/dp/B0016LIL8A) [3**Pure Encapsulations Cortisol Calm - Supports Cortisol Health & Relaxation* - Contains Ashwagandha & L-Theanine - Restful Sleep - 120 Capsules**Pure Encapsulations**$90.20**4.5★1,383 rev](https://www.amazon.com/dp/B0058HXOYE) [4**Ashwagandha Capsules 120 Count (500mg Extract 20:1 Potency) Adaptogen Stress Relief by Double Wood**Double Wood Supplements**$10.86**4.6★2,622 rev](https://www.amazon.com/dp/B0CJCMDWVG) [5**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free**Nutricost**$14.61**4.6★7,751 rev](https://www.amazon.com/dp/B073DN2YG9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules**THORNE**$21.45**542 rev12mo ago](https://www.amazon.com/dp/B0FFQPKH7Z) [**Pure Encapsulations Daily Calm - Vegan Stress & Sleep Support* Supplement - Contains Ashwagandha Saffron GABA & L-Theanine - Non-GMO Soy-Free & Gluten-Free - 60 Capsules**Pure Encapsulations**$48.89**115 rev1y ago](https://www.amazon.com/dp/B0DLCX6T4K) [**Ashwagandha Capsules 120 Count (500mg Extract 20:1 Potency) Adaptogen Stress Relief by Double Wood**Double Wood Supplements**$10.86**2,622 rev2y ago](https://www.amazon.com/dp/B0CJCMDWVG) [**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free**Nutricost**$14.61**7,751 rev9y ago](https://www.amazon.com/dp/B073DN2YG9) [**Pure Encapsulations Cortisol Calm - Supports Cortisol Health & Relaxation* - Contains Ashwagandha & L-Theanine - Restful Sleep - 120 Capsules**Pure Encapsulations**$90.20**1,383 rev16y ago](https://www.amazon.com/dp/B0058HXOYE)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pure Encapsulations Daily Calm - Vegan Stress & Sleep Support* Supplement - Contains Ashwagandha Saffron GABA & L-Theanine - Non-GMO Soy-Free & Gluten-Free - 60 Capsules**Pure Encapsulations**$48.89**4.5★**▲ 108%**](https://www.amazon.com/dp/B0DLCX6T4K) [**Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 60 Capsules**Pure Encapsulations**$27.12**4.7★**▲ 17%**](https://www.amazon.com/dp/B0058HX8WM) [**Pure Encapsulations Cortisol Calm - Supports Cortisol Health & Relaxation* - Contains Ashwagandha & L-Theanine - Restful Sleep - 120 Capsules**Pure Encapsulations**$90.20**4.5★**▲ 11%**](https://www.amazon.com/dp/B0058HXOYE) [**Pure Encapsulations Ashwagandha - 500 mg Ashwagandha Extract - Metabolism & Stress Support - Immune Support* - GMO Free & Vegan - 120 Capsules**Pure Encapsulations**$48.41**4.7★**— 9%**](https://www.amazon.com/dp/B0016LIL8A) [**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free**Nutricost**$14.61**4.6★**▼ 16%**](https://www.amazon.com/dp/B073DN2YG9)
**~~View all trending →~~**
## **What buyers say about ashwagandha 500mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**29%
*“Reliable Brand too”*
**Sleep Quality**15%
*“Helps with sleep”*
**Value For Money**5%
*“Good price”*
**Stress/Anxiety**5%
*“Works great for stress”*
**Advertised Vs Actual Product**4%
*“seems to work”*
**Vitamin**4%
*“New natural vitamins”*
**Efficiency**4%
*“Work ok”*
**Side Effects**3%
*“Didn't hurt anything”*
**Soothing Effect**3%
*“Helps relax”*
**Focus Enhancement**2%
*“improved my mood”*
### **What buyers complain about **
**Side Effects**15%
*“Unexpected Side Effects”*
**Sleep Quality**11%
*“couldn't stay awake”*
**Functionality-Overall**10%
*“Did Not Work For Me”*
**Acid Regulator/Stomach Ache Relief**6%
*“had severe stomach pain”*
**Stress/Anxiety**6%
*“Cause anxiety”*
**Dosage**5%
*“I didnt know you arent supposed to take this if you have lower than normal blood pressure”*
**Quality-Overall**3%
*“Poor quality capsules”*
**Allergies**3%
*“had a harsh reaction physically”*
**Value For Money**3%
*“Wasted money”*
**Itch Relief**3%
*“Beware Do Not Buy Horrible Itching”*
### **Top return reasons **
**Dosage**14%
**Certifications**14%
**Functionality-Overall**14%
**Advertised Vs Actual Product**11%
**Sleep Quality**11%
**Value For Money**7%
**Ingredients-Overall**7%
**Pain Relief-Overall**7%
**Color Fading/Discoloration**7%
**Vitamin**7%
## **Common questions**
- **Is ashwagandha 500mg profitable to sell on Amazon United States?**
- The niche generates $385K/yr across 7 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -3.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the ashwagandha 500mg niche?**
- 4 brands and 6 sellers compete. The top 5 products take 94% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in ashwagandha 500mg?**
- Top complaints mined from reviews: Side Effects, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- **When does demand for ashwagandha 500mg peak?**
- Demand peaks in Jan–Feb–Jun; the busiest month runs 4.8× the quietest.
- **What does it cost to enter the ashwagandha 500mg niche?**
- Listings span $10.86–$90.20; the average listing price is $37.36 (sweet spot $15–$100). The average incumbent carries 2,794 reviews — the moat a new listing must climb.
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