---
title: "Ashwagandha 300mg — $220K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/ashwagandha-300mg"
last_updated: "2026-08-06T21:45:10.496Z"
locale: en
meta:
description: "Niche score 48/100 · $220K/yr market · 102K searches/yr · $17.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $220K/yr market · 102K searches/yr · $17.17 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Ashwagandha 300mg — $220K/yr Amazon US Niche (2026) - Flapen"
---
# **ashwagandha 300mg**
**Skip it**
A concentrated shelf (top 5 take 72% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 32Conversion 95Competition 23Returns 100Price range 63Avg price 80Brand share 33Review moat 25Quality gap 24
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$17.17**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$7.75–$27.12**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****$220K**
$220K/yr · 102K searches
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Growth**
**Okay****+5.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,801**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United States niche tracking, ashwagandha 300mg is a $220K/yr Amazon United States market (102K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Jul. Verdict: Skip it — 48/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ashwagandha 300mg market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$215K–$258K**
- units × avg price
- **Conversion rate**
- **12.5%**
- **Avg BSR**
- **#160**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **2.8%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**13 **▲rising
**Sellers**
**512**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**12%**
- NOW Foods58% - Jarrow Formulas10% - Nutricost8% - Futurebiotics6% - Nature's Bounty3% - Nature Made3% - Open — no brand owns it (7 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 99 weeks — +5.5% search growth over the last 90 days.
3K2KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jul · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/ashwagandha-300mg/trend)
## **Top ashwagandha 300mg search terms**
- **ashwagandha 300mg**37K/yr+28.2%8.1% conv. - **now ashwagandha**27K/yr+2.5%13.8% conv. - **ashwagandha now**17K/yr-4.8%12.0% conv. - **now foods ashwagandha**8K/yr-21.1%12.3% conv. - **ashwagandha 300 mg**6K/yr-20.2%6.9% conv. - **now ashwagandha 450 mg**7K/yr-34.8%21.9% conv. - **ashwagandha now brand**925/yr+19.3%15.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/ashwagandha-300mg/search-terms)
## **Top ashwagandha 300mg products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$22K20%$44K30%$66K40%$88K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**NOW Foods Ashwagandha Extract 450 mg Vegan Kosher Non-GMO - 240 Veg Capsules**NOW Foods**$25.55**4.8★159 rev](https://www.amazon.com/dp/B0DZ7MF392) [2**NOW Supplements Ashwagandha (Withania somnifera) 450 mg (Standardized Extract) 90 Veg Capsules**NOW Foods**$8.68**4.5★10,618 rev](https://www.amazon.com/dp/B0013OQIJY) [3**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**4.7★714 rev](https://www.amazon.com/dp/B0DHWGVVT2) [4**Jarrow Formulas Ashwagandha Capsules 300 mg Supplement Supports Normalized Resistance to Mental and Physical Stress 120 Veggie Capsules 60 Day Supply**Jarrow Formulas**$18.08**4.5★1,952 rev](https://www.amazon.com/dp/B0013OQEO8) [5**Nutricost Ashwagandha Herbal Supplement 600mg 120 Capsules Gluten-Free**Nutricost**$14.61**4.6★7,751 rev](https://www.amazon.com/dp/B073DN2YG9)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Nature Made Ashwagandha KSM 66 + Reishi Mushroom Capsules Stress Relief Blend Ashwagandha and Mushroom Supplement 60 Capsules 30 Day Supply**Nature Made**$21.55**77 rev5mo ago](https://www.amazon.com/dp/B0GN591G4L) [**THORNE - Ashwagandha - Highly Concentrated Shoden - Calming Stress Support for Women & Men - Supports Daytime Energy Mental Clarity & Optimal Immune Function* - Third-Party Certified - 30 Capsules**THORNE**$21.45**542 rev12mo ago](https://www.amazon.com/dp/B0FFQPKH7Z) [**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**Double Wood Supplements**$16.06**612 rev1y ago](https://www.amazon.com/dp/B0F4T4X2Y5) [**NOW Foods Ashwagandha Extract 450 mg Vegan Kosher Non-GMO - 240 Veg Capsules**NOW Foods**$25.55**159 rev1y ago](https://www.amazon.com/dp/B0DZ7MF392) [**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**714 rev1y ago](https://www.amazon.com/dp/B0DHWGVVT2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Nature Made Ashwagandha KSM 66 + Reishi Mushroom Capsules Stress Relief Blend Ashwagandha and Mushroom Supplement 60 Capsules 30 Day Supply**Nature Made**$21.55**4.6★**▲ 265%**](https://www.amazon.com/dp/B0GN591G4L) [**Double Wood Supplements Ashwagandha KSM 66 Organic and Clinically Studied Extract (600mg Per Serving 120 Capsules 60 Servings) Adaptogen Cortisol Manager for Women and Men**Double Wood Supplements**$16.06**4.7★**▲ 98%**](https://www.amazon.com/dp/B0F4T4X2Y5) [**Momentous Ashwagandha Supplement - 300 mg NooGandha Ashwagandha Extract - Cognitive Performance Alertness & Focus Support - NSF Certified for Sport - Vegan - GMO- & Gluten-Free - 60 Servings**Momentous**$24.62**4.7★**▲ 70%**](https://www.amazon.com/dp/B0D7NQMMTS) [**Himalaya Organic Ashwagandha Root 60 Day Supply - Herbal Adrenal Support Supplements for Stress Relief and Energy Support - USDA Organic Non-GMO Vegan Gluten Free No Additives 670 mg 60 Caplets**Himalaya**$20.17**4.6★**▲ 46%**](https://www.amazon.com/dp/B0002BBATC) [**Now Supplements KSM-66 Ashwagandha Stress and Sleep Support 90 Veg Capsules**NOW Foods**$18.98**4.7★**▲ 39%**](https://www.amazon.com/dp/B0DHWGVVT2)
**~~View all trending →~~**
## **What buyers say about ashwagandha 300mg**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**18%
*“I've found consistent quality with the Now brand”*
**Stress/Anxiety**16%
*“Great for relieving stress”*
**Sleep Quality**12%
*“Helps with sleep”*
**Vitamin**6%
*“A trustworthy vitamin”*
**Value For Money**5%
*“Affordable”*
**Advertised Vs Actual Product**4%
*“It sure works”*
**Soothing Effect**3%
*“It makes me feel relaxed”*
**Side Effects**3%
*“Didn't hurt anything”*
**Efficiency**3%
*“Work ok”*
**Energy Level**2%
*“Gives energy”*
### **What buyers complain about **
**Side Effects**13%
*“Caused side effects”*
**Sleep Quality**9%
*“not able to sleep”*
**Functionality-Overall**8%
*“Didn't work for me”*
**Acid Regulator/Stomach Ache Relief**7%
*“Want your stomach upset”*
**Stress/Anxiety**5%
*“Cause anxiety”*
**Value For Money**5%
*“Too expensive”*
**Dosage**4%
*“I think I need a stronger dosage”*
**Allergies**3%
*“Gave me an allergic reaction”*
**Taste-Overall**3%
*“If, on the rare times, I have trouble swallowing and it gets stuck, the taste as the coating starts to dissolve is very mild, slightly bitter,”*
**Quality-Overall**3%
*“Poor quality capsules”*
### **Top return reasons **
**Functionality-Overall**19%
**Dosage**14%
**Certifications**10%
**Ingredients-Overall**10%
**Advertised Vs Actual Product**7%
**Sleep Quality**7%
**Vitamin**5%
**Vegan/Organic**5%
**Side Effects**5%
**Stress/Anxiety**5%
## **Common questions**
- **Is ashwagandha 300mg profitable to sell on Amazon United States?**
- The niche generates $220K/yr across 20 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +5.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the ashwagandha 300mg niche?**
- 13 brands and 512 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in ashwagandha 300mg?**
- Top complaints mined from reviews: Side Effects, Sleep Quality, Functionality-Overall. The return rate is 0.0%.
- **When does demand for ashwagandha 300mg peak?**
- Demand peaks in Jul; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the ashwagandha 300mg niche?**
- Listings span $7.75–$27.12; the average listing price is $17.17 (sweet spot $15–$100). The average incumbent carries 4,801 reviews — the moat a new listing must climb.
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