---
title: "As I Am Double Butter Cream — $221K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/as-i-am-double-butter-cream"
last_updated: "2026-08-09T12:20:55.997Z"
locale: en
meta:
description: "Niche score 47/100 · $221K/yr market · 70K searches/yr · $29.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · $221K/yr market · 70K searches/yr · $29.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "As I Am Double Butter Cream — $221K/yr Amazon US Niche (2026) - Flapen"
---
# **as i am double butter cream**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 42Growth 23Conversion 90Competition 2Returns 98Price range 87Avg price 95Brand share 0Review moat 16Quality gap 80
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$29.23**
avg listing price — sweet spot $15–$100
**Conversion**
**Great****10.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Great****$9.86–$59.83**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$221K**
$221K/yr · 70K searches
**Growth**
**Bad****-3.9%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,459.83**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****97%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, as i am double butter cream is a $221K/yr Amazon United States market (70K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Feb–Mar–Apr. Verdict: Skip it — 47/100.
Data updated Jul 20, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **as i am double butter cream market data**
- **Units sold / yr**
- **8K–10K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **$234K–$292K**
- units × avg price
- **Conversion rate**
- **10.7%**
- **Avg BSR**
- **#250**
- **Page quality**
- **0%**
- **Prime**
- **67%**
- **Sponsored**
- **67%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 97% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **▲rising
**Sellers**
**35**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**97%**
Top 20: 100%
**Open market**
**0%**
- Nizoral74% - Generic26%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -3.9% search growth over the last 90 days.
7K5KSpike '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb, Mar, Apr · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/us/health-household/as-i-am-double-butter-cream/trend)
## **Top as i am double butter cream search terms**
- **nizoral scalp itch relief**44K/yr+5.1%9.2% conv. - **eucerin dermocapillaire calming urea scalp treatment**17K/yr-25.2%1.3% conv. - **nizoral scalp itch relief liquid**6K/yr+73.1%8.0% conv. - **eucerin scalp treatment**4K/yr-55.5%1.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/as-i-am-double-butter-cream/search-terms)
## **Top as i am double butter cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$33K30%$66K45%$99K60%$132K1101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nizoral Scalp Itch Relief Liquid Maximum Strength 2 Fl Oz Relieves Scalp Itch and Soothes Calms and Hydrates With Maximum Strength Anti-Itch Medicine (Hydrocortisone 1%)**Nizoral**$9.86**4.4★2,559 rev](https://www.amazon.com/dp/B0CP9R1ZXC) [2**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum 2 PACK**Generic**$59.83**3.0★2 rev](https://www.amazon.com/dp/B0GSB1C84T) [3**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.34**4.5★13,443 rev](https://www.amazon.com/dp/B08QN72JCY) [4**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum (Pack of 2)**Generic**$59.52**4.4★4 rev](https://www.amazon.com/dp/B0GDV9BDYT) [5**Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz**Nizoral**$15.72**4.6★111,388 rev](https://www.amazon.com/dp/B00AINMFAC)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum 2 PACK**Generic**$59.83**2 rev6mo ago](https://www.amazon.com/dp/B0GSB1C84T) [**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum (Pack of 2)**Generic**$59.52**4 rev6mo ago](https://www.amazon.com/dp/B0GDV9BDYT) [**Nizoral Scalp Itch Relief Liquid Maximum Strength 2 Fl Oz Relieves Scalp Itch and Soothes Calms and Hydrates With Maximum Strength Anti-Itch Medicine (Hydrocortisone 1%)**Nizoral**$9.86**2,559 rev2y ago](https://www.amazon.com/dp/B0CP9R1ZXC) [**Nizoral Psoriasis Relief Cream Maximum Strength 4 Fl Oz Relieves Itching Irritation & Redness Controls Flaking and Scaling Salicylic Acid 3%**Nizoral**$13.09**1,363 rev2y ago](https://www.amazon.com/dp/B0CP9TS8VD) [**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.34**13,443 rev5y ago](https://www.amazon.com/dp/B08QN72JCY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum 2 PACK**Generic**$59.83**3.0★**▲ 314%**](https://www.amazon.com/dp/B0GSB1C84T) [**Dermo Capillaire Calming Urea Scalp Treatment 100ml Intensive After Shower Leave-In Hair Serum Hydrating and Soothing Scalp Serum (Pack of 2)**Generic**$59.52**4.4★**▲ 76%**](https://www.amazon.com/dp/B0GDV9BDYT) [**Nizoral Psoriasis Shampoo & Conditioner 11 Oz Gentle Scalp Treatment Relieves Itching and Flaking Redness and Scaling Effective Scalp Psoriasis Shampoo with Salicylic Acid and Tea Tree Oil**Nizoral**$17.34**4.5★**▲ 44%**](https://www.amazon.com/dp/B08QN72JCY) [**Nizoral Psoriasis Relief Cream Maximum Strength 4 Fl Oz Relieves Itching Irritation & Redness Controls Flaking and Scaling Salicylic Acid 3%**Nizoral**$13.09**4.4★**— 7%**](https://www.amazon.com/dp/B0CP9TS8VD) [**Nizoral Anti-Dandruff Shampoo with 1% Ketoconazole Fresh Scent 7 Fl Oz**Nizoral**$15.72**4.6★**▼ 23%**](https://www.amazon.com/dp/B00AINMFAC)
**~~View all trending →~~**
## **What buyers say about as i am double butter cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Efficiency**14%
*“i been using this for years it gets the job done”*
**Smell**14%
*“Great smell”*
**Quality-Overall**11%
*“Great quality, exactly as described, and arrived on time”*
**Allergies**8%
*“helped with itchiness”*
**Hair Growth**7%
*“does hold my hair in place”*
**Value For Money**5%
*“WORTH THE MONEY”*
**Cleansing**4%
*“It cleans my scalp”*
**Advertised Vs Actual Product**4%
*“Does what it says”*
**Moist/Dry**3%
*“Helped my dry”*
**Lather**3%
*“It doesn't take much to lather up”*
### **What buyers complain about **
**Allergies**18%
*“became extremely itchy”*
**Functionality-Overall**13%
*“Not effective”*
**Smell**7%
*“the smell is so unbearable”*
**Moist/Dry**6%
*“slightly dry”*
**Value For Money**4%
*“it's expensive”*
**Hair Related**3%
*“I was also worried it would be rough on my hair”*
**Symptom Reduction**3%
*“there has been no improvement”*
**Oily/Greasy**3%
*“left hair oily”*
**Suitability Short Hair**2%
*“Didnt work for made scalp worst”*
**Side Effects**2%
*“Side effect/ Dizziness”*
### **Top return reasons **
**Functionality-Overall**26%
**Leak-Proof**10%
**Smell**9%
**Advertised Vs Actual Product**9%
**Value For Money**7%
**Damage/Burn Hair**6%
**Size-Overall**6%
**Ingredients-Overall**5%
**Product Condition**4%
**Moist/Dry**3%
## **Common questions**
- **Is as i am double butter cream profitable to sell on Amazon United States?**
- The niche generates $221K/yr across 6 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -3.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the as i am double butter cream niche?**
- 2 brands and 35 sellers compete. The top 5 products take 97% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in as i am double butter cream?**
- Top complaints mined from reviews: Allergies, Functionality-Overall, Smell. The return rate is 0.5%.
- **When does demand for as i am double butter cream peak?**
- Demand peaks in Feb–Mar–Apr; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the as i am double butter cream niche?**
- Listings span $9.86–$59.83; the average listing price is $29.23 (sweet spot $15–$100). The average incumbent carries 21,460 reviews — the moat a new listing must climb.
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