---
title: "Aquafresh Sensitive Toothpaste — $1.8M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/aquafresh-sensitive-toothpaste"
last_updated: "2026-08-09T08:05:22.660Z"
locale: en
meta:
description: "Niche score 48/100 · $1.8M/yr market · 837K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · $1.8M/yr market · 837K searches/yr · $10.99 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Aquafresh Sensitive Toothpaste — $1.8M/yr Amazon US Niche (2026) - Flapen"
---
# **aquafresh sensitive toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 92Growth 27Conversion 100Competition 24Returns 99Price range 36Avg price 42Brand share 0Review moat 23Quality gap 16
**Conversion**
**Incredible****19.7%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Market size**
**Great****$1.8M**
$1.8M/yr · 837K searches
**Avg price**
**Okay****$10.99**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$3.98–$21.18**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.9%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****72%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****6,928.44**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, aquafresh sensitive toothpaste is a $1.8M/yr Amazon United States market (837K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jul–Aug. Verdict: Skip it — 48/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **aquafresh sensitive toothpaste market data**
- **Units sold / yr**
- **150K–200K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **$1.6M–$2.2M**
- units × avg price
- **Conversion rate**
- **19.7%**
- **Avg BSR**
- **#191**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **44%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **67 months**
- **Avg seller age**
- **133 days**
## **Competition & brand share**
The top 5 products capture 72% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▲rising
**Sellers**
**149**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**72%**
Top 20: 100%
**Open market**
**0%**
- Crest86% - Sensodyne13% - Crest Pro-Health Clean Mint Toothpaste (2.6oz)2% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 96 weeks — +1.9% search growth over the last 90 days.
25K15KHoliday '24Spike '25Prime Day '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug · busiest ÷ quietest = 2.5×
[**Open Trend **](https://flapen.com/research/us/health-household/aquafresh-sensitive-toothpaste/trend)
## **Top aquafresh sensitive toothpaste search terms**
- **crest pro health toothpaste**437K/yr-0.6%18.2% conv. - **crest pro health**73K/yr-16.8%11.0% conv. - **crest pro health advanced toothpaste**54K/yr-12.4%14.3% conv. - **sensodyne toothpaste mint**23K/yr+17.1%19.3% conv. - **crest prohealth toothpaste**27K/yr-11.4%15.3% conv. - **toothpaste crest pro health**41K/yr-18.6%20.7% conv. - **crest deep clean toothpaste**20K/yr+3.3%6.3% conv. - **deep clean toothpaste**18K/yr+2.6%2.7% conv. - **sensodyne fresh mint toothpaste**16K/yr+22.3%21.0% conv. - **crest toothpaste pro health**6K/yr+754.3%16.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/aquafresh-sensitive-toothpaste/search-terms)
## **Top aquafresh sensitive toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$181K20%$362K30%$542K40%$723K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 2 Count (Pack of 1)**Crest**$8.40**4.8★2,022 rev](https://www.amazon.com/dp/B07FL7PMNM) [2**Crest Pro-Health Advanced Antibacterial Protection Toothpaste 5 oz 4 Pack Teeth Whitening for adults Breath Freshener for Sensitive Teeth Gum Health Gingivitis toothpaste Travel Size Toiletries**Crest**$14.39**4.8★14,267 rev](https://www.amazon.com/dp/B08PWZCP1F) [3**Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control**Crest**$18.01**4.8★4,631 rev](https://www.amazon.com/dp/B0D1HPLTWZ) [4**Crest Pro-Health Advanced Deep Clean Mint Toothpaste 5.1 Oz**Crest**$4.75**4.8★2,548 rev](https://www.amazon.com/dp/B06XH21RDK) [5**Sensodyne Fresh Mint Sensitive Toothpaste ADA Accepted Toothpaste for Cavity Prevention and Sensitive Teeth Treatment - 4 Ounces (Pack of 2)**Sensodyne**$11.39**4.8★17,933 rev](https://www.amazon.com/dp/B00H88H4Q0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Pro-Health Gum Detoxify Plus Toothpaste 4.5 oz Pack of 3 - Antibacterial Fluoride Toothpaste Sensitivity Protection Whitens Teeth Anticavity Plaque Control**Crest**$18.01**4,631 rev1y ago](https://www.amazon.com/dp/B0D1HPLTWZ) [**2pck Crest Pro-Health Clean Mint Toothpaste (2.6oz)**Crest Pro-Health Clean Mint Toothpaste (2.6oz)**$8.37**49 rev2y ago](https://www.amazon.com/dp/B0CTVY1DZJ) [**Crest Pro-Health Gum Detoxify Antibacterial Fluoride Toothpaste 4.8 oz 3 Pack Enamel and Gum Repair Cavity Protection Deep Clean Plaque Control Clinically Proven Travel Size Toiletries**Crest**$18.08**5,447 rev2y ago](https://www.amazon.com/dp/B0CMVVB3SD) [**Crest Pro-Health Gum Detoxify Deep Clean Toothpaste 4.8 oz - Anticavity Antibacterial Flouride Toothpaste Clinically Proven Gum and Enamel Protection Plaque Control**Crest**$6.84**1,675 rev2y ago](https://www.amazon.com/dp/B0CMW3G4F5) [**Crest Base Pro-Health Whitening Toothpaste (4.3oz) Triple Pack Teeth Whitening**Crest**$8.81**7,427 rev3y ago](https://www.amazon.com/dp/B0BQ1MXZW4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**2pck Crest Pro-Health Clean Mint Toothpaste (2.6oz)**Crest Pro-Health Clean Mint Toothpaste (2.6oz)**$8.37**4.4★**▲ 150%**](https://www.amazon.com/dp/B0CTVY1DZJ) [**Crest Pro-Health Toothpaste Clean Mint 4.6 oz (Pack of 2)**Crest**$18.11**4.7★**▲ 134%**](https://www.amazon.com/dp/B01H8ABSAA) [**Crest Pro-Health Smooth Formula Toothpaste Clean Mint 4.6 oz Pack of 3 (Packaging May Vary)**Crest**$21.18**4.8★**▲ 94%**](https://www.amazon.com/dp/B07NX7Q9NB) [**Sensodyne Toothpaste Sensitivity Gum and Enamel Triple Protection Refreshing Fluoride Toothpaste Mint Flavor - 3.4 Ounces x 3**Sensodyne**$17.18**4.7★**▲ 32%**](https://www.amazon.com/dp/B0BM4H31S1) [**Sensodyne Fresh Mint Sensitivity Toothpaste for Sensitive Teeth and Fresh Breath 75g (Pack of 1)**Sensodyne**$6.45**4.7★**▲ 25%**](https://www.amazon.com/dp/B00IZ6F8K8)
**~~View all trending →~~**
## **What buyers say about aquafresh sensitive toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**22%
*“Great Deal”*
**Quality-Overall**15%
*“Excellent product”*
**Tooth Sensitivity**14%
*“Really helps your gums”*
**Cleansing**10%
*“Clean teeth”*
**Tooth Brightening**10%
*“Great for keeping teeth heathy”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“Does A Good Job”*
**Breathability**3%
*“Breath freshness”*
**Ease Of Use**2%
*“easy to handle”*
**Ease Of Cleaning**2%
*“Clean”*
### **What buyers complain about **
**Value For Money**18%
*“Overpriced”*
**Size-Overall**10%
*“These large tubes are smaller”*
**Advertised Vs Actual Product**7%
*“Fooled by ad”*
**Allergies**5%
*“developed an allergic reaction to the toothpaste”*
**Ingredients-Overall**5%
*“The ingredients and after use affects are so different from the one I buy in store”*
**Texture/Consistency-Overall**4%
*“However, after using it for a while, the texture became uneven inside the tube”*
**Ease Of Cleaning**4%
*“Just not the best option for overall cleaning in my experience”*
**Leak-Proof**3%
*“LEAKING TUBES”*
**Color**3%
*“it's an extremely crappy tooth paste with a very artificial green color”*
**Comfort-Overall**3%
*“which made it uncomfortable”*
### **Top return reasons **
**Advertised Vs Actual Product**27%
**Size-Overall**16%
**Value For Money**12%
**Leak-Proof**9%
**Ingredients-Overall**5%
**Functionality-Overall**4%
**Color**3%
**Product Condition**3%
**Defective Material/Parts**3%
**Sensitivity-Overall**1%
## **Common questions**
- **Is aquafresh sensitive toothpaste profitable to sell on Amazon United States?**
- The niche generates $1.8M/yr across 16 tracked products. 90-day search growth is +1.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the aquafresh sensitive toothpaste niche?**
- 3 brands and 149 sellers compete. The top 5 products take 72% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in aquafresh sensitive toothpaste?**
- Top complaints mined from reviews: Value For Money, Size-Overall, Advertised Vs Actual Product. The return rate is 0.2%.
- **When does demand for aquafresh sensitive toothpaste peak?**
- Demand peaks in Jul–Aug; the busiest month runs 2.5× the quietest.
- **What does it cost to enter the aquafresh sensitive toothpaste niche?**
- Listings span $3.98–$21.18; the average listing price is $10.99 (sweet spot $15–$100). The average incumbent carries 6,928 reviews — the moat a new listing must climb.
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