---
title: "Apple Cinnamon Candles — $125K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/apple-cinnamon-candles"
last_updated: "2026-08-09T09:11:27.132Z"
locale: en
meta:
description: "Niche score 50/100 · $125K/yr market · 97K searches/yr · $15.80 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · $125K/yr market · 97K searches/yr · $15.80 avg price. Soft demand (-15.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apple Cinnamon Candles — $125K/yr Amazon US Niche (2026) - Flapen"
---
# **apple cinnamon candles**
**Worth a look**
Shows low returns (0.6%), but soft demand (-15.7% this quarter) keeps it on the watch list.
Market size 29Growth 17Conversion 80Competition 43Returns 97Price range 59Avg price 77Brand share 36Review moat 67Quality gap 48
**Returns**
**Incredible****0.6%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.2%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.80**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****811.9**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****$6.20–$27.60**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Market size**
**Okay****$125K**
$125K/yr · 97K searches
**Growth**
**Bad****-15.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, apple cinnamon candles is a $125K/yr Amazon United States market (97K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apple cinnamon candles market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **$158K–$198K**
- units × avg price
- **Conversion rate**
- **8.2%**
- **Avg BSR**
- **#148**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **70%**
- **Out of stock**
- **9.8%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**11 **▼falling
**Sellers**
**51**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 100%
**Open market**
**13%**
- Glade37% - Yankee Candle27% - Village Candle7% - Dianne's Custom Candles7% - AOOVOO5% - CJVIUS4% - Open — no brand owns it (5 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -15.7% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 12.2×
[**Open Trend **](https://flapen.com/research/us/health-household/apple-cinnamon-candles/trend)
## **Top apple cinnamon candles search terms**
- **apple cinnamon candles**54K/yr-23.0%8.5% conv. - **apple cinnamon candle**17K/yr+4.9%6.0% conv. - **cinnamon apple candle**13K/yr-16.7%9.0% conv. - **candles apple cinnamon**4K/yr-10.9%10.5% conv. - **candle apple cinnamon**3K/yr+5.6%12.6% conv. - **yankee candles apple cinnamon**2K/yr+18.1%10.8% conv. - **yankee candle apple cinnamon**3K/yr-37.3%10.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/apple-cinnamon-candles/search-terms)
## **Top apple cinnamon candles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$13K20%$25K30%$38K40%$50K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yankee Candle Sugared Cinnamon Apple Scented Candle 22oz Large Jar with up to 150 Hour Burn Time Giftable**Yankee Candle**$15.92**4.6★792 rev](https://www.amazon.com/dp/B0F3DR5YWF) [2**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**4.7★131 rev](https://www.amazon.com/dp/B0G2T24PRB) [3**Cinnamon Apple Pie Odor Eliminating Highly Fragranced Candle - Eliminates 95% of Pet Smoke Food and Other Smells Quickly - Up to 80 Hour Burn time - 12 Ounce Premium Soy Blend**Dianne's Custom Candles**$14.73**4.4★998 rev](https://www.amazon.com/dp/B09J5F48HS) [4**Glade Candle Apple Cinnamon Fragrance Infused with Essential Oils Air Freshener Candle 3-Wick 6.8 Oz**Glade**$7.15**4.4★422 rev](https://www.amazon.com/dp/B07M6ZPJP6) [5**Village Candle Apples & Cinnamon Large Apothecary Jar Scented Candle 21.25 oz.**Village Candle**$21.95**4.4★1,691 rev](https://www.amazon.com/dp/B00AQSG61S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.52**12 rev5mo ago](https://www.amazon.com/dp/B0GHWTQ3CZ) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**131 rev6mo ago](https://www.amazon.com/dp/B0G2T24PRB) [**Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.52**73 rev6mo ago](https://www.amazon.com/dp/B0G2SZ63QZ) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$10.27**79 rev7mo ago](https://www.amazon.com/dp/B0G2THSDMR) [**2-Pack Set Apple Cinnamon Scented Candles Apple Pie & Kitchen Spices Natural Soy Jar Candles for Home Highly Scented Aromatherapy Candles for Fall Holiday Apple Cider Candle Ideal Gift for Women Men**MOSROAD**$18.31**70 rev10mo ago](https://www.amazon.com/dp/B0FLCHKNN1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apple Cinnamon Home Scented Candles 13oz Organic Soy Wax 76-Hour Clean Burning Natural Candles Non Toxic Spicy & Sweet Scent for Relaxation Aromatherapy Housewarming Candle for Men Women**Fivefire**$18.52**4.5★**▲ 556%**](https://www.amazon.com/dp/B0GHWTQ3CZ) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.20**4.7★**▲ 380%**](https://www.amazon.com/dp/B0G2T24PRB) [**Glade 1-Wick Scented Candle Jar Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 3 Count**Glade**$10.27**4.6★**▲ 357%**](https://www.amazon.com/dp/B0G2THSDMR) [**Glade 1-Wick 2in1 Scented Candle Jar Sheer Vanilla Embrace & Apple Cinnamon Air Freshener Infused with Essential Oils 4.08 Oz 2 Count**Glade**$6.52**4.8★**▲ 323%**](https://www.amazon.com/dp/B0G2SZ63QZ) [**Scented Candles for Home 2 Pack Wood Wick Cinnamon Apple Scented Candles Long Lasting Natural Soy Wax Candles with Gift Boxes Cozy Aromatherapy Candle for Home Decor**CJVIUS**$27.60**4.3★**▲ 196%**](https://www.amazon.com/dp/B0FM3TLRGC)
**~~View all trending →~~**
## **What buyers say about apple cinnamon candles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**64%
*“Great fragrance”*
**Value For Money**5%
*“Good price”*
**Quality-Overall**5%
*“The glass is of great quality”*
**Brightness/Shine/Glow**5%
*“ease of lighting”*
**Durability**3%
*“Theyre much thicker glass and very durable”*
**Advertised Vs Actual Product**2%
*“As advertised”*
**Gifting Purpose**2%
*“Good Christmas gift for this year”*
**Size-Overall**2%
*“they are a nice size -”*
**Design-Overall**1%
*“It looks and feels really cool, and kind of matches my boho aesthetic, so I'm keeping it”*
**Strength**1%
*“The glass jars are strong”*
### **What buyers complain about **
**Smell**54%
*“It smelled more like chemicals than anything else”*
**Size-Overall**6%
*“The jars are small”*
**Quality-Overall**5%
*“Poor wick”*
**Value For Money**5%
*“They are expensive”*
**Strength**3%
*“Only thing is theyre not super strong in a big room”*
**Advertised Vs Actual Product**2%
*“The photo has been way blown up”*
**Durability**1%
*“they dont last extremely long”*
**Flammable**1%
*“This stuff burns badly”*
**Burnt/Roasted/Overbaked**1%
*“Also burns for a long time”*
**Functionality-Overall**1%
*“this one did not give the same effect”*
### **Top return reasons **
**Smell**72%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Size-Overall**4%
**Functionality-Overall**4%
**Defective Material/Parts**2%
**Product Condition**2%
**Gifting Purpose**1%
**Flammable**1%
**Quality-Overall**1%
## **Common questions**
- **Is apple cinnamon candles profitable to sell on Amazon United States?**
- The niche generates $125K/yr across 20 tracked products. 2 of 7 products launched in the last 360 days are still selling. 90-day search growth is -15.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the apple cinnamon candles niche?**
- 11 brands and 51 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in apple cinnamon candles?**
- Top complaints mined from reviews: Smell, Size-Overall, Quality-Overall. The return rate is 0.6%.
- **When does demand for apple cinnamon candles peak?**
- Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 12.2× the quietest.
- **What does it cost to enter the apple cinnamon candles niche?**
- Listings span $6.20–$27.60; the average listing price is $15.80 (sweet spot $15–$100). The average incumbent carries 812 reviews — the moat a new listing must climb.
## **Related niches in Health & Household**
- 76 [**cedar oil**](https://flapen.com/research/us/health-household/cedar-oil)$1.2M/yr+214.4%**Launch it**- 77 [**nutrapure glp1 cutting mix**](https://flapen.com/research/us/health-household/nutrapure-glp1-cutting-mix)$149K/yr+940.2%**Worth a look**- 77 [**dexcom g7**](https://flapen.com/research/us/health-household/dexcom-g7)$2.0M/yr+39.9%**Launch it**- 77 [**purelia**](https://flapen.com/research/us/health-household/purelia)$635K/yr+359.7%**Worth a look**- 77 [**graduation napkins**](https://flapen.com/research/us/health-household/graduation-napkins)$302K/yr+385.7%**Worth a look**- 77 [**credit card wand**](https://flapen.com/research/us/health-household/credit-card-wand)$418K/yr+101.3%**Worth a look**[**All Health & Household niches **](https://flapen.com/research/us/health-household)