---
title: "Apigenin — $1.6M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/apigenin"
last_updated: "2026-08-06T17:13:40.795Z"
locale: en
meta:
description: "Niche score 66/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 66/100 · $1.6M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Apigenin — $1.6M/yr Amazon US Niche (2026) - Flapen"
---
# **apigenin**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 88Growth 24Conversion 95Competition 30Returns 100Price range 87Avg price 95Brand share 64Review moat 72Quality gap 58
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Incredible****$25.52**
avg listing price — sweet spot $15–$100
**Market size**
**Great****$1.6M**
$1.6M/yr · 513K searches
**Price range**
**Great****$9.95–$63.51**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****616**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****67%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****67%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-3.0%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=us&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United States niche tracking, apigenin is a $1.6M/yr Amazon United States market (513K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in May. Verdict: Worth a look — 66/100.
Data updated Jul 28, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **apigenin market data**
- **Units sold / yr**
- **60K–80K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **$1.5M–$2.0M**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#998**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **148 days**
## **Competition & brand share**
The top 5 products take 67% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**20 **▲rising
**Sellers**
**26**
**Top-5 brand share**
**67%**
Top 20: 100%
**Top-5 click share**
**67%**
Top 20: 100%
**Open market**
**29%**
- Double Wood Supplements19% - Swanson19% - Momentous10% - Nutricost10% - DEAL SUPPLEMENT8% - Plus+Ultra4%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -3.0% search growth over the last 90 days.
18K13KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/apigenin/trend)
## **Top apigenin search terms**
- **apigenin**328K/yr-9.4%13.1% conv. - **apigenin supplement for sleep**109K/yr+13.0%7.3% conv. - **apigenin supplement**24K/yr-16.6%7.5% conv. - **apigenin 50mg**12K/yr+53.5%13.9% conv. - **apigenin powder**8K/yr+9.8%3.0% conv. - **apigenin 100mg**5K/yr+78.2%11.3% conv. - **apigenin l theanine**8K/yr-51.2%8.3% conv. - **apigen**6K/yr-6.0%11.9% conv. - **apigenin thorne**3K/yr+105.7%12.8% conv. - **apegenine sleep**3K/yr-34.1%10.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/apigenin/search-terms)
## **Top apigenin products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$79K10%$158K15%$237K20%$316K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Apigenin Supplement - 50mg per Capsule 120 Count (Powerful Bioflavonoid Found in Chamomile Tea for Relaxation Sleep and Mood) Senolytic Flavonols for Aging (Gluten Free) by Double Wood**Double Wood Supplements**$23.44**4.4★1,906 rev](https://www.amazon.com/dp/B09DGTBBSF) [2**Swanson Apigenin Sleep and Relaxation Supplement Natural Support 90 Caps 50 mg (Packaging may Vary)**Swanson**$17.12**4.4★1,904 rev](https://www.amazon.com/dp/B001TEIJIQ) [3**Momentous Apigenin Supplement - 50 mg per Capsule - NSF Certified for Sport - 60-Count**Momentous**$22.69**4.4★176 rev](https://www.amazon.com/dp/B0D4MNFR7B) [4**Nutricost Apigenin 50mg 180 Capsules - Non-GMO Gluten Free Vegan**Nutricost**$21.64**4.4★403 rev](https://www.amazon.com/dp/B0BXV9Q67P) [5**Apigenin 100mg Per Serving 240 Capsules Raw Plant Extract from Chamomile Flower Active Bioflavonoids & Antioxidants Sleep & Relaxation Supplement Non-GMO**DEAL SUPPLEMENT**$22.99**4.4★680 rev](https://www.amazon.com/dp/B09LFFGQXM)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Apigenin Supplement for Sleep - Relaxation & Cellular Support**EXHERBLABS**$24.96**5 rev4w ago](https://www.amazon.com/dp/B0H6ZB73F8) [**Vitamatic Apigenin 50mg per Capsule 120 Vegetarian Capsules Chamomile-Derived Bioflavonoid for Relaxation Sleep & Mood Support Senolytic Flavonoid for Healthy Aging Non-GMO Gluten Free**Vitamatic**$9.95**31 rev3mo ago](https://www.amazon.com/dp/B0GX2JCLCJ) [**Heartwen Liposomal Apigenin Supplement | 4-Month Supply Apigenin (Chamomile Flavonoid) | Supports Sleep & Calm | Sunflower Phospholipid Liposomes for Enhanced Absorption 50mg Capsules (120 Count)**Heartwen**$19.94**39 rev5mo ago](https://www.amazon.com/dp/B0GKQ6L7NY) [**Bronson Apigenin 50mg Apium Graveolens Once Daily Formula 90 Vegetarian Capsules**Bronson**$14.47**38 rev7mo ago](https://www.amazon.com/dp/B0G6FRSMH4) [**Mindvance Apigenin 100mg with L-Theanine 200mg Supplement Capsules for Sleep Support Relaxation Clarity & Calm | Melatonin Free | 60 Vegan Capsules**Mindvance**$21.96**27 rev7mo ago](https://www.amazon.com/dp/B0G5B95BNF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Apigenin Supplement for Sleep - Relaxation & Cellular Support**EXHERBLABS**$24.96**5.0★**▲ 241%**](https://www.amazon.com/dp/B0H6ZB73F8) [**Vitamatic Apigenin 50mg per Capsule 120 Vegetarian Capsules Chamomile-Derived Bioflavonoid for Relaxation Sleep & Mood Support Senolytic Flavonoid for Healthy Aging Non-GMO Gluten Free**Vitamatic**$9.95**4.7★**▲ 240%**](https://www.amazon.com/dp/B0GX2JCLCJ) [**Heartwen Liposomal Apigenin Supplement | 4-Month Supply Apigenin (Chamomile Flavonoid) | Supports Sleep & Calm | Sunflower Phospholipid Liposomes for Enhanced Absorption 50mg Capsules (120 Count)**Heartwen**$19.94**4.4★**▲ 238%**](https://www.amazon.com/dp/B0GKQ6L7NY) [**Bronson Apigenin 50mg Apium Graveolens Once Daily Formula 90 Vegetarian Capsules**Bronson**$14.47**4.3★**▲ 153%**](https://www.amazon.com/dp/B0G6FRSMH4) [**Mindvance Apigenin 100mg with L-Theanine 200mg Supplement Capsules for Sleep Support Relaxation Clarity & Calm | Melatonin Free | 60 Vegan Capsules**Mindvance**$21.96**4.0★**▲ 69%**](https://www.amazon.com/dp/B0G5B95BNF)
**~~View all trending →~~**
## **What buyers say about apigenin**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**38%
*“Helps me sleep”*
**Quality-Overall**7%
*“Excellent Product”*
**Magnesium**6%
*“I do recommend these magnesium pills”*
**Stress/Anxiety**5%
*“Really helps me relax”*
**Soothing Effect**4%
*“It helps me relax”*
**Ease Of Chewing/Swallowing**3%
*“The capsules are easy to take”*
**Vitamin**3%
*“Vitamin”*
**Value For Money**3%
*“Definitely worth the price”*
**Focus Enhancement**3%
*“helping us to improve our memory”*
**Advertised Vs Actual Product**2%
*“As advertised”*
### **What buyers complain about **
**Sleep Quality**31%
*“Did not help with sleep”*
**Functionality-Overall**13%
*“Not effective”*
**Side Effects**5%
*“that was the only side effect we personally noticed”*
**Advertised Vs Actual Product**4%
*“Not as advertised”*
**Value For Money**3%
*“expensive”*
**Dosage**3%
*“only one capsule for serving”*
**Magnesium**2%
*“I read that too much magnesium can affect both blood pressure”*
**Stress/Anxiety**2%
*“Im generally anxious”*
**Product Condition**1%
*“Possibly tampered with”*
**Quality-Overall**1%
*“Poor quality control NOT safe to take”*
### **Top return reasons **
**Functionality-Overall**22%
**Vitamin**19%
**Sleep Quality**19%
**Joint Pain**16%
**Regulates Digestion**6%
**Smell**6%
**Dosage**6%
**Acid Regulator/Stomach Ache Relief**6%
## **Common questions**
- **Is apigenin profitable to sell on Amazon United States?**
- The niche generates $1.6M/yr across 20 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -3.0%. Flapen's verdict: Worth a look (66/100).
- **How competitive is the apigenin niche?**
- 20 brands and 26 sellers compete. The top 5 products take 67% of clicks and top 5 brands hold 67% of demand.
- **What do buyers complain about in apigenin?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Side Effects. The return rate is 0.0%.
- **When does demand for apigenin peak?**
- Demand peaks in May; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the apigenin niche?**
- Listings span $9.95–$63.51; the average listing price is $25.52 (sweet spot $15–$100). The average incumbent carries 616 reviews — the moat a new listing must climb.
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