---
title: "Trend — anxiety necklace - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/anxiety-necklace/trend"
last_updated: "2026-08-09T20:31:37.858Z"
locale: en
meta:
  description: "Niche score 61/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 61/100 · $197K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anxiety necklace - Flapen"
---

# **anxiety necklace**

**Worth a look**

Shows beatable incumbent ratings (3.8★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 39Growth 12Conversion 26Competition 87Returns 80Price range 84Avg price 85Brand share 71Review moat 87Quality gap 97

**Quality gap**

**Incredible****3.8★**

avg incumbent rating — lower means beatable quality

**Competition**

**Great****28%**

top-5 click share — an open shelf

**Review moat**

**Great****267.1**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Great****$18.82**

avg listing price — sweet spot $15–$100

**Price range**

**Great****$6.19–$68.88**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Returns**

**Great****1.8%**

return rate — above 5% kills the launch gate

**Brand share**

**Good****62%**

top-5 brand share — brands hold most of the demand

**Market size**

**Okay****$197K**

$197K/yr · 510K searches

**Conversion**

**Okay****2.1%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Bad****-26.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Quality Gap**](https://flapen.com/research/niches?market=us&signal=quality_gap "Avg rating < 4.0")

## Trend