---
title: "Search terms — antiseptic mouthwash - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/antiseptic-mouthwash/search-terms"
last_updated: "2026-08-09T19:08:27.329Z"
locale: en
meta:
  description: "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · $1.2M/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — antiseptic mouthwash - Flapen"
---

# **antiseptic mouthwash**

**Worth a look**

Shows low returns (0.2%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 81Growth 22Conversion 86Competition 69Returns 99Price range 70Avg price 50Brand share 48Review moat 22Quality gap 19

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****9.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****$1.2M**

$1.2M/yr · 1.0M searches

**Price range**

**Good****$4.39–$39.19**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Good****$12.02**

avg listing price — sweet spot $15–$100

**Brand share**

**Okay****76%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-6.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****10,322.86**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

## Search terms