[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"research-niche-us-health-household-anti-itch-gel":3,"research-sidebar-rollups":485},{"amazonNicheId":4,"marketplaceFlag":5,"country":6,"category":9,"niche":14,"verdict":49,"baselines":87,"demand":92,"seasonality":241,"brandShare":242,"products":253,"feedback":292,"searchTerms":430,"related":450,"lastUpdated":35},"f3f5a0b8-373c-48fa-82b4-8260cd4ebc98","us",{"flag":5,"name":7,"currency":8},"United States","USD",{"nodeId":10,"label":11,"slug":12,"href":13},"3760931","Health & Household","health-household","\u002Fresearch\u002Fus\u002Fhealth-household",{"marketSize":15,"searchVolume":16,"growth360":17,"growth90":18,"searchConversion":19,"top5ClickShare":20,"top5BrandShare":20,"avgRating":21,"avgReviewCount":22,"avgPrice":23,"priceMin":24,"priceMax":25,"productCount":26,"unitsSoldMax":27,"sponsoredPct":28,"returnRate":29,"successfulLaunches360":30,"newProducts360":30,"amazonNicheId":4,"title":31,"slug":32,"href":33,"leafCategoryName":34,"scrapedAt":35,"brandCount":36,"brandCountYearAgo":26,"sellerCount":37,"signals":38,"avgBsr":40,"pageQuality":30,"unitsSoldMin":41,"unitsSoldAvgMin":42,"unitsSoldAvgMax":43,"revenueMin":44,"revenueMax":45,"avgBrandAgeMonths":46,"avgSellerAgeDays":47,"top20ClickShare":20,"top20BrandShare":20,"primePct":20,"oosRate":48},39113,21815,0.9151,1.2332,0.134,1,4.58,13294,13.38,5.22,31.96,4,4000,0.5,0.0004,0,"anti itch gel","anti-itch-gel","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fanti-itch-gel","Itching & Rash Treatments","2026-07-20T20:00:51.387022+00:00",3,51,[39],"trending",55,3000,750,1000,40140,53520,91,149,0.0154,{"score":50,"verdict":51,"components":52},45,"skip",[53,58,61,65,67,69,72,77,80,83],{"key":54,"score":55,"weight":56,"raw":57},"marketSize",10,0.15,39112.55,{"key":59,"score":60,"weight":56,"raw":18},"growth",95,{"key":62,"score":63,"weight":64,"raw":19},"conversion",96,0.1,{"key":66,"score":30,"weight":56,"raw":20},"competition",{"key":68,"score":30,"weight":64,"raw":20},"brandShare",{"key":70,"score":71,"weight":64,"raw":21},"qualityGap",28,{"key":73,"score":74,"weight":75,"raw":76},"reviewMoat",20,0.05,13293.5,{"key":78,"score":79,"weight":64,"raw":29},"returns",100,{"key":81,"score":82,"weight":75,"raw":23},"avgPrice",62,{"key":84,"score":85,"weight":75,"raw":86},"priceRange",63,0.6342557965594615,{"avgRating":88,"medianPrice":89,"medianReturnRate":90,"nichesTracked":91},4.42,24.38,0.0215,115062,{"points":93,"droppedPartialWeek":240},[94,97,100,103,106,109,112,115,118,121,124,127,130,133,136,139,142,144,147,150,153,156,159,162,165,168,170,173,176,179,182,184,186,189,192,195,198,201,204,207,210,213,216,219,222,225,228,231,234,237],{"week":95,"volume":96},"2025-08-03",674,{"week":98,"volume":99},"2025-08-10",612,{"week":101,"volume":102},"2025-08-17",555,{"week":104,"volume":105},"2025-08-24",512,{"week":107,"volume":108},"2025-08-31",483,{"week":110,"volume":111},"2025-09-07",957,{"week":113,"volume":114},"2025-09-14",546,{"week":116,"volume":117},"2025-09-21",673,{"week":119,"volume":120},"2025-09-28",632,{"week":122,"volume":123},"2025-10-05",367,{"week":125,"volume":126},"2025-10-12",371,{"week":128,"volume":129},"2025-10-19",340,{"week":131,"volume":132},"2025-10-26",288,{"week":134,"volume":135},"2025-11-02",275,{"week":137,"volume":138},"2025-11-09",207,{"week":140,"volume":141},"2025-11-16",263,{"week":143,"volume":135},"2025-11-23",{"week":145,"volume":146},"2025-11-30",232,{"week":148,"volume":149},"2025-12-07",250,{"week":151,"volume":152},"2025-12-14",228,{"week":154,"volume":155},"2025-12-21",160,{"week":157,"volume":158},"2025-12-28",133,{"week":160,"volume":161},"2026-01-04",230,{"week":163,"volume":164},"2026-01-11",245,{"week":166,"volume":167},"2026-01-18",226,{"week":169,"volume":138},"2026-01-25",{"week":171,"volume":172},"2026-02-01",243,{"week":174,"volume":175},"2026-02-08",233,{"week":177,"volume":178},"2026-02-15",184,{"week":180,"volume":181},"2026-02-22",218,{"week":183,"volume":152},"2026-03-01",{"week":185,"volume":132},"2026-03-08",{"week":187,"volume":188},"2026-03-15",325,{"week":190,"volume":191},"2026-03-22",360,{"week":193,"volume":194},"2026-03-29",404,{"week":196,"volume":197},"2026-04-05",352,{"week":199,"volume":200},"2026-04-12",407,{"week":202,"volume":203},"2026-04-19",391,{"week":205,"volume":206},"2026-04-26",392,{"week":208,"volume":209},"2026-05-03",552,{"week":211,"volume":212},"2026-05-10",440,{"week":214,"volume":215},"2026-05-17",474,{"week":217,"volume":218},"2026-05-24",498,{"week":220,"volume":221},"2026-05-31",621,{"week":223,"volume":224},"2026-06-07",670,{"week":226,"volume":227},"2026-06-14",870,{"week":229,"volume":230},"2026-06-21",792,{"week":232,"volume":233},"2026-06-28",898,{"week":235,"volume":236},"2026-07-05",833,{"week":238,"volume":239},"2026-07-12",776,false,null,{"top":243,"otherBrandCount":30,"otherClickShare":30},[244,247,250],{"brand":245,"clickShare":246},"Calagel",0.7061,{"brand":248,"clickShare":249},"Benadryl",0.2126,{"brand":251,"clickShare":252},"A+Health",0.0813,[254,265,274,283],{"asin":255,"title":256,"brand":245,"imageUrl":257,"price":258,"rating":259,"reviews":260,"clickShare90":261,"clickShare360":262,"launchDate":263,"amazonUrl":264},"B07KQR2LBD","Tecnu Calagel Anti-Itch Gel Maximum Strength for Poison Ivy Rashes Bug Bites Stings and Minor Burns 6 oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F41jbk6QYfYL.jpg",10.12,4.6,6122,0.6452,0.6019,"2006-03-27","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07KQR2LBD",{"asin":266,"title":267,"brand":248,"imageUrl":268,"price":269,"rating":259,"reviews":270,"clickShare90":249,"clickShare360":271,"launchDate":272,"amazonUrl":273},"B00HQRCNWI","Benadryl Topical Itch Relief Gel Extra Strength Contains 2% Diphenhydramine HCl Soothing Relief from Scrapes Insect Bites Sunburn and More Great for Outdoors 3.5 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31NDWXvC1vL.jpg",6.24,44840,0.2095,"2014-01-10","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB00HQRCNWI",{"asin":275,"title":276,"brand":251,"imageUrl":277,"price":24,"rating":278,"reviews":279,"clickShare90":252,"clickShare360":280,"launchDate":281,"amazonUrl":282},"B0B9NTJ3B4","A+Health Itch Relief Gel Extra Strength 2% Diphenhydramine HCl 4 fl oz","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F31pOzZ1W7uL.jpg",4.5,2019,0.126,"2022-08-15","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB0B9NTJ3B4",{"asin":284,"title":285,"brand":245,"imageUrl":286,"price":25,"rating":259,"reviews":287,"clickShare90":288,"clickShare360":289,"launchDate":290,"amazonUrl":291},"B07CC2LMSR","Tec Labs Tecnu calagel Anti-Itch Gel Maximum Strength Itch Relief for Rashes Bug Bites Stings & Minor Burn Relief 1\u002F16 Ounce Packets 144 Count Dispenser Dispenser Box","https:\u002F\u002Fm.media-amazon.com\u002Fimages\u002FI\u002F4137rw0uOeL.jpg",193,0.0609,0.0626,"2018-04-08","https:\u002F\u002Fwww.amazon.com\u002Fdp\u002FB07CC2LMSR",{"love":293,"hate":364,"returnReasons":427},[294,301,308,315,322,329,336,343,350,357],{"topic":295,"percentOfMentions":296,"verbatims":297},"Itch Relief",0.2601,[298,299,300],"It helps with itching","Great for itches","itch relief",{"topic":302,"percentOfMentions":303,"verbatims":304},"Quality-Overall",0.10400000000000001,[305,306,307],"Excellent product","I am very happy with their quality especially given the price","Decent,",{"topic":309,"percentOfMentions":310,"verbatims":311},"Efficiency",0.09380000000000001,[312,313,314],"Works fast","Works well","Plus, it works immediately",{"topic":316,"percentOfMentions":317,"verbatims":318},"Allergies",0.0679,[319,320,321],"Best item for allergies","Great for smoothing skin irritations","No more itching",{"topic":323,"percentOfMentions":324,"verbatims":325},"Pest\u002FInsect Control",0.06509999999999999,[326,327,328],"Got it for mosquitoes works","Great for bug bites","Great for mosquito bites",{"topic":330,"percentOfMentions":331,"verbatims":332},"Value For Money",0.0537,[333,334,335],"Good price","Worth every penny","good value",{"topic":337,"percentOfMentions":338,"verbatims":339},"Advertised Vs Actual Product",0.0336,[340,341,342],"Does the job","As described","Works as suggested",{"topic":344,"percentOfMentions":345,"verbatims":346},"Ease Of Application",0.0291,[347,348,349],"Easy to apply","The gel formula spreads easily","Leaves a cool feeling when applied",{"topic":351,"percentOfMentions":352,"verbatims":353},"Ease Of Use",0.0226,[354,355,356],"Easy to Use","Easy to throw in summer bag for trips","Its one of those simple",{"topic":358,"percentOfMentions":359,"verbatims":360},"Strength",0.017,[361,362,363],"Very effective","Good strength","Powerful and works fast",[365,371,377,384,391,397,403,410,417,423],{"topic":316,"percentOfMentions":366,"verbatims":367},0.212,[368,369,370],"Itchy spot on my skin","Very itchy hives","so itchy",{"topic":295,"percentOfMentions":372,"verbatims":373},0.11230000000000001,[374,375,376],"very itchy hives","What itch","Makes itching worse",{"topic":378,"percentOfMentions":379,"verbatims":380},"Functionality-Overall",0.09759999999999999,[381,382,383],"Doesnt work","Doesn't work as advertised","Didn't Work as Well as Expected",{"topic":385,"percentOfMentions":386,"verbatims":387},"Dilute\u002FWatery",0.06570000000000001,[388,389,390],"The consistency of water","Extremely watery","The gel is a bit watery",{"topic":323,"percentOfMentions":392,"verbatims":393},0.0404,[394,395,396],"Not for bug bites","Does not work for mosquito bites","The gel is not particularly effective for treating mosquito bites",{"topic":330,"percentOfMentions":398,"verbatims":399},0.035699999999999996,[400,401,402],"Waste of money","Not worth it","cant really recommend for the price I expected better",{"topic":404,"percentOfMentions":405,"verbatims":406},"Smell",0.030299999999999997,[407,408,409],"I didnt know it had a fragrance","Stinks like Pinesol cleanser","has a strong smell",{"topic":411,"percentOfMentions":412,"verbatims":413},"Leak-Proof",0.0286,[414,415,416],"it drips everywhere","leaking all over other items in the bag","some spilled out",{"topic":418,"percentOfMentions":419,"verbatims":420},"Water Resistance",0.0202,[421,422],"This medicine runs out of the tube like water","it is very watery",{"topic":302,"percentOfMentions":419,"verbatims":424},[425,426],"This stuff is junk","There is no quality nor safety control in place",[428],{"reason":429,"pct":20},"Storage Capacity",[431,435,440,445],{"term":31,"volume":432,"growthQoq":433,"conversionRate":434},7425,0.6953,0.0906,{"term":436,"volume":437,"growthQoq":438,"conversionRate":439},"calagel",5904,2.4912,0.1655,{"term":441,"volume":442,"growthQoq":443,"conversionRate":444},"itch relief gel",4182,0.6861,0.0625,{"term":446,"volume":447,"growthQoq":448,"conversionRate":449},"calagel anti-itch gel",4304,2.2839,0.199,[451,458,465,470,475,480],{"title":452,"href":453,"score":454,"verdict":455,"marketSize":456,"growth90":457},"cedar oil","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcedar-oil",76,"launch",1187404.58,2.1443,{"title":459,"href":460,"score":461,"verdict":462,"marketSize":463,"growth90":464},"nutrapure glp1 cutting mix","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fnutrapure-glp1-cutting-mix",77,"watch",149064.66,9.4022,{"title":466,"href":467,"score":461,"verdict":455,"marketSize":468,"growth90":469},"dexcom g7","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fdexcom-g7",2003992.9,0.3992,{"title":471,"href":472,"score":461,"verdict":462,"marketSize":473,"growth90":474},"purelia","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fpurelia",635366.57,3.5967,{"title":476,"href":477,"score":461,"verdict":462,"marketSize":478,"growth90":479},"graduation napkins","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fgraduation-napkins",301763.96,3.8573,{"title":481,"href":482,"score":461,"verdict":462,"marketSize":483,"growth90":484},"credit card wand","\u002Fresearch\u002Fus\u002Fhealth-household\u002Fcredit-card-wand",418049.68,1.0132,[486,489,496,503,510,517,524,531,538,545,552,559,566,573,580,587,594,601,608,615],{"nodeId":10,"label":11,"slug":12,"href":13,"nichesTracked":487,"marketSizeTotal":488},15338,15205859393,{"nodeId":490,"label":491,"slug":492,"href":493,"nichesTracked":494,"marketSizeTotal":495},"11055981","Beauty & Personal Care","beauty-personal-care","\u002Fresearch\u002Fus\u002Fbeauty-personal-care",10978,8129370268,{"nodeId":497,"label":498,"slug":499,"href":500,"nichesTracked":501,"marketSizeTotal":502},"493964","Electronics","electronics","\u002Fresearch\u002Fus\u002Felectronics",8348,8093575873,{"nodeId":504,"label":505,"slug":506,"href":507,"nichesTracked":508,"marketSizeTotal":509},"1063498","Home & Kitchen","home-kitchen","\u002Fresearch\u002Fus\u002Fhome-kitchen",11250,6171847188,{"nodeId":511,"label":512,"slug":513,"href":514,"nichesTracked":515,"marketSizeTotal":516},"468240","Tools & Home Improvement","tools-home-improvement","\u002Fresearch\u002Fus\u002Ftools-home-improvement",9536,5679978000,{"nodeId":518,"label":519,"slug":520,"href":521,"nichesTracked":522,"marketSizeTotal":523},"3238155011","Patio, Lawn & Garden","patio-lawn-garden","\u002Fresearch\u002Fus\u002Fpatio-lawn-garden",8839,4979879539,{"nodeId":525,"label":526,"slug":527,"href":528,"nichesTracked":529,"marketSizeTotal":530},"7141124011","Clothing, Shoes & Jewelry","clothing-shoes-jewelry","\u002Fresearch\u002Fus\u002Fclothing-shoes-jewelry",16932,4054319330,{"nodeId":532,"label":533,"slug":534,"href":535,"nichesTracked":536,"marketSizeTotal":537},"3375301","Sports & Outdoors","sports-outdoors","\u002Fresearch\u002Fus\u002Fsports-outdoors",8101,3930668084,{"nodeId":539,"label":540,"slug":541,"href":542,"nichesTracked":543,"marketSizeTotal":544},"2619534011","Pet Supplies","pet-supplies","\u002Fresearch\u002Fus\u002Fpet-supplies",3979,3202071599,{"nodeId":546,"label":547,"slug":548,"href":549,"nichesTracked":550,"marketSizeTotal":551},"15690151","Automotive","automotive","\u002Fresearch\u002Fus\u002Fautomotive",7287,2959139927,{"nodeId":553,"label":554,"slug":555,"href":556,"nichesTracked":557,"marketSizeTotal":558},"165797011","Baby Products","baby-products","\u002Fresearch\u002Fus\u002Fbaby-products",2473,1858793879,{"nodeId":560,"label":561,"slug":562,"href":563,"nichesTracked":564,"marketSizeTotal":565},"2335753011","Cell Phones & Accessories","cell-phones-accessories","\u002Fresearch\u002Fus\u002Fcell-phones-accessories",2222,1674713279,{"nodeId":567,"label":568,"slug":569,"href":570,"nichesTracked":571,"marketSizeTotal":572},"165795011","Toys & Games","toys-games","\u002Fresearch\u002Fus\u002Ftoys-games",3143,1662205212,{"nodeId":574,"label":575,"slug":576,"href":577,"nichesTracked":578,"marketSizeTotal":579},"2617942011","Arts, Crafts & Sewing","arts-crafts-sewing","\u002Fresearch\u002Fus\u002Farts-crafts-sewing",4656,1471576936,{"nodeId":581,"label":582,"slug":583,"href":584,"nichesTracked":585,"marketSizeTotal":586},"2619526011","Appliances","appliances","\u002Fresearch\u002Fus\u002Fappliances",845,527166679,{"nodeId":588,"label":589,"slug":590,"href":591,"nichesTracked":592,"marketSizeTotal":593},"11965861","Musical Instruments","musical-instruments","\u002Fresearch\u002Fus\u002Fmusical-instruments",437,265480238,{"nodeId":595,"label":596,"slug":597,"href":598,"nichesTracked":599,"marketSizeTotal":600},"16310161","Industrial & Scientific","industrial-scientific","\u002Fresearch\u002Fus\u002Findustrial-scientific",262,260043081,{"nodeId":602,"label":603,"slug":604,"href":605,"nichesTracked":606,"marketSizeTotal":607},"1084128","Office Products","office-products","\u002Fresearch\u002Fus\u002Foffice-products",426,134456572,{"nodeId":609,"label":610,"slug":611,"href":612,"nichesTracked":613,"marketSizeTotal":614},"10304191","Other","other","\u002Fresearch\u002Fus\u002Fother",8,1511091,{"nodeId":616,"label":617,"slug":618,"href":619,"nichesTracked":620,"marketSizeTotal":621},"18981046011","Amazon Luxury","amazon-luxury","\u002Fresearch\u002Fus\u002Famazon-luxury",2,78675]