---
title: "Trend — anti fog - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/anti-fog/trend"
last_updated: "2026-08-09T14:33:13.116Z"
locale: en
meta:
  description: "Niche score 54/100 · $496K/yr market · 391K searches/yr · $11.16 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · $496K/yr market · 391K searches/yr · $11.16 avg price. Soft demand (-20.8% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — anti fog - Flapen"
---

# **anti fog**

**Worth a look**

Shows low returns (0.6%), but soft demand (-20.8% this quarter) keeps it on the watch list.

Market size 60Growth 15Conversion 92Competition 40Returns 97Price range 16Avg price 43Brand share 57Review moat 23Quality gap 84

**Returns**

**Incredible****0.6%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****11.4%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****$496K**

$496K/yr · 391K searches

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Okay****$11.16**

avg listing price — sweet spot $15–$100

**Competition**

**Okay****61%**

top-5 click share — leaders hold, buyers still browse

**Review moat**

**Bad****7,725.61**

avg incumbent reviews — the moat a new listing must climb

**Price range**

**Bad****$3.52–$17.17**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-20.8%**

90-day search growth — must beat 0% to launch

## Trend