---
title: "Anointing Oil — $513K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/anointing-oil"
last_updated: "2026-08-09T12:03:43.810Z"
locale: en
meta:
description: "Niche score 53/100 · $513K/yr market · 577K searches/yr · $14.21 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $513K/yr market · 577K searches/yr · $14.21 avg price. Soft demand (-12.7% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anointing Oil — $513K/yr Amazon US Niche (2026) - Flapen"
---
# **anointing oil**
**Worth a look**
Shows low returns (0.7%), but soft demand (-12.7% this quarter) keeps it on the watch list.
Market size 60Growth 19Conversion 69Competition 52Returns 97Price range 64Avg price 68Brand share 48Review moat 54Quality gap 23
**Returns**
**Incredible****0.7%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****6.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.21**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$6.93–$29.29**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$513K**
$513K/yr · 577K searches
**Review moat**
**Good****1,332.3**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****76%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.7%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, anointing oil is a $513K/yr Amazon United States market (577K searches/yr). The top 5 brands hold 76% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anointing oil market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$568K–$711K**
- units × avg price
- **Conversion rate**
- **6.3%**
- **Avg BSR**
- **#311**
- **Page quality**
- **0%**
- **Prime**
- **96%**
- **Sponsored**
- **78%**
- **Out of stock**
- **3.0%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **142 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**30**
**Top-5 brand share**
**76%**
Top 20: 99%
**Top-5 click share**
**54%**
Top 20: 97%
**Open market**
**20%**
- Ein Gedi32% - Aromafume29% - Bethlehem Lighting7% - Religious Items4% - Oil of Gladness4% - Oil Of Joy4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.7% search growth over the last 90 days.
13K8KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.3×
[**Open Trend **](https://flapen.com/research/us/health-household/anointing-oil/trend)
## **Top anointing oil search terms**
- **anointing oil**219K/yr-16.4%5.1% conv. - **anointing oil for prayer**139K/yr-15.6%6.5% conv. - **holy oil**46K/yr-11.8%5.2% conv. - **anointing oil from jerusalem**34K/yr-28.3%5.8% conv. - **anointing oil frankincense and myrrh**19K/yr+0.3%4.7% conv. - **holy oil from jerusalem blessed**14K/yr-0.5%5.6% conv. - **chrism oil catholic**5K/yr+193.7%1.6% conv. - **chrism oil**8K/yr+38.3%1.8% conv. - **annointing oil**12K/yr-12.7%7.0% conv. - **holy anointing oil**10K/yr-12.0%3.1% conv. [**All search terms **](https://flapen.com/research/us/health-household/anointing-oil/search-terms)
## **Top anointing oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%$26K10%$51K15%$77K20%$103K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Anointing Oil 12ml. - Blessing from Jerusalem (Frankincense and Myrrh)**Ein Gedi**$11.36**4.6★12,550 rev](https://www.amazon.com/dp/B0053RI2CI) [2**Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection**Aromafume**$12.05**4.8★1,102 rev](https://www.amazon.com/dp/B0CSDK35RS) [3**Large Holy Oil from Bethlehem**Bethlehem Lighting**$11.67**4.7★1,712 rev](https://www.amazon.com/dp/B006JLZ9N2) [4**Lily of The Valley Anointing Oil 9ml (0.3 fl oz.)| Blessings from The Holy Lands | Blessed Olive Oil from Jerusalem with Biblical Spices | Natural Ingredients | Holy Oils for Prayer and Protection**Aromafume**$11.92**4.6★338 rev](https://www.amazon.com/dp/B0CSDM2PDF) [5**Light of Jerusalem Anointing Oil for Prayer 0.25 fl.oz. Frankincense Myrrh Cinnamon Cassia and Flower Extracts**Ein Gedi**$9.47**4.7★2,995 rev](https://www.amazon.com/dp/B0058IDXFI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)**TerraSantaStore**$7.78**19 rev5mo ago](https://www.amazon.com/dp/B0GM82ZCL9) [**Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml**Alpha & Omega Oil**$17.89**31 rev8mo ago](https://www.amazon.com/dp/B0FW36CV86) [**Nana Gifts Testament Anointing Oil Frankincense and Myrrh Oil of the Meek Excellent value large bottle size 8.45 fl.oz | 250 ml**Nana Gifts**$22.12**374 rev1y ago](https://www.amazon.com/dp/B0DSFSBBGF) [**Holy Anointing Oil Exodus 30:22-25 Biblical Prayer Oil Made to Bible Specifications. | Cassia Myrrh Calamus & Cinnamon | Includes Prayer Cloth**Kingdom Scents**$11.65**86 rev1y ago](https://www.amazon.com/dp/B0DJZRH66S) [**Frankincense & Myrrh Anointing Oil 9ml (0.3 fl oz.) | Blessings from The Holy Lands | Blessed from Jerusalem with Biblical Spices | Christian Gifts | Holy Oil for Prayer and Protection**Aromafume**$12.05**1,102 rev3y ago](https://www.amazon.com/dp/B0CSDK35RS)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Alpha & Omega Exodus Anointing Oil for Prayer | Made in USA | Natural Olive Oil with Myrrh Cassia Calamus & Cinnamon | Blessed Holy Oil | Rare California Orchard Small-Batch | 10ml**Alpha & Omega Oil**$17.89**5.0★**▲ 201%**](https://www.amazon.com/dp/B0FW36CV86) [**BROADMAN CHURCH SUPPLIES Anointing Oil Holder with Key Ring and Eyedropper - Silver**BROADMAN CHURCH SUPPLIES**$13.04**4.4★**▲ 160%**](https://www.amazon.com/dp/B07NX22GYK) [**Frankincense Anointing Oil | Balsamic & Soft Woody | Holy Oil for Prayer and Protection | Made with Biblical Spices and Blessed Virgin Olive Oil from Jerusalem**Aromafume**$11.86**4.8★**▲ 102%**](https://www.amazon.com/dp/B0CSDLMBS9) [**Frankincense & Myrrh Spikenard & Lily of The Valley Anointing Oils 3 x 9ml/0.3 fl oz | Blessings from The Holy Lands | Blessed Oils from Jerusalem | Biblical Spices | Prayer Oil**Aromafume**$29.29**4.6★**▲ 97%**](https://www.amazon.com/dp/B0CSDKVHHW) [**Rose of Galilee Anointing Oil for Prayer & Worship - Biblical Scented Oil for Home Altar & Church - Christian Gift from Holy Land (1/4 fl. oz - 7.5 ml)**TerraSantaStore**$7.78**4.1★**▲ 94%**](https://www.amazon.com/dp/B0GM82ZCL9)
**~~View all trending →~~**
## **What buyers say about anointing oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**63%
*“Amazing scent”*
**Quality-Overall**10%
*“Such good quality my kids love having their heads annointed before bedtime”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Value For Money**4%
*“Decent price”*
**Size-Overall**3%
*“Perfect size”*
**Gifting Purpose**2%
*“Great gift for my grandkids”*
**Oily/Greasy**2%
*“The oil is great”*
**Soft Feel**1%
*“It feels gentle on the skin”*
**Leak-Proof**1%
*“No spills, or leaks”*
**Strength**1%
*“Very strong”*
### **What buyers complain about **
**Smell**47%
*“Scent is too strong”*
**Size-Overall**17%
*“The opening of the bottles are too large”*
**Leak-Proof**4%
*“Has leak”*
**Value For Money**3%
*“Too small for the price”*
**Ingredients-Overall**3%
*“not true essential oils”*
**Oily/Greasy**2%
*“This is definitely NOT holy anointing oil”*
**Advertised Vs Actual Product**2%
*“Not what it says it is”*
**Ease Of Use**2%
*“Really hard to open”*
**Quality-Overall**2%
*“Cheap”*
**Satisfaction/Pleasure**1%
*“Not so happy with conditions”*
### **Top return reasons **
**Smell**51%
**Advertised Vs Actual Product**15%
**Size-Overall**11%
**Leak-Proof**7%
**Ingredients-Overall**4%
**Defective Material/Parts**1%
**Oily/Greasy**1%
**Value For Money**1%
**Product Condition**1%
**Functionality-Overall**1%
## **Common questions**
- **Is anointing oil profitable to sell on Amazon United States?**
- The niche generates $513K/yr across 23 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -12.7%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the anointing oil niche?**
- 14 brands and 30 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 76% of demand.
- **What do buyers complain about in anointing oil?**
- Top complaints mined from reviews: Smell, Size-Overall, Leak-Proof. The return rate is 0.7%.
- **When does demand for anointing oil peak?**
- Demand is steady year-round — the busiest month runs 1.3× the quietest.
- **What does it cost to enter the anointing oil niche?**
- Listings span $6.93–$29.29; the average listing price is $14.21 (sweet spot $15–$100). The average incumbent carries 1,332 reviews — the moat a new listing must climb.
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