---
title: "Annatto-e 300 — $93K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/annatto-e-300"
last_updated: "2026-08-09T08:55:03.611Z"
locale: en
meta:
description: "Niche score 43/100 · $93K/yr market · 8K searches/yr · $52.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:description": "Niche score 43/100 · $93K/yr market · 8K searches/yr · $52.22 avg price. Doesn't clear our bar today. Data updated Aug 2026."
"og:title": "Annatto-e 300 — $93K/yr Amazon US Niche (2026) - Flapen"
---
# **annatto-e 300**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 32Conversion 100Competition 3Returns 100Price range 95Avg price 92Brand share 0Review moat 58Quality gap 24
**Conversion**
**Incredible****22.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Price range**
**Incredible****$29.52–$85.68**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Great****$52.22**
avg listing price — sweet spot $15–$100
**Review moat**
**Good****1,197.33**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Okay****+5.9%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****$93K**
$93K/yr · 8K searches
**Competition**
**Bad****96%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** High Price**](https://flapen.com/research/niches?market=us&signal=high_price "Avg price > $50")
According to Flapen's Amazon United States niche tracking, annatto-e 300 is a $93K/yr Amazon United States market (8K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Aug 5, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **annatto-e 300 market data**
- **Units sold / yr**
- **1K–1K**
- avg 100–250/product
- **Revenue / yr**
- **$52K–$65K**
- units × avg price
- **Conversion rate**
- **22.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **124 months**
- **Avg seller age**
- **248 days**
## **Competition & brand share**
The top 5 products capture 96% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **—flat
**Sellers**
**4**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**96%**
Top 20: 100%
**Open market**
**0%**
- Designs for Health83% - WELLNESS EXTRACT10% - Sunergetic7%
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +5.9% search growth over the last 90 days.
250150Black Friday '24Spike '25Black Friday '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/annatto-e-300/trend)
## **Top annatto-e 300 products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%20%$19K40%$37K60%$56K80%$74K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 6 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Designs for Health Annatto-E 300mg Tocotrienols Vitamin E - Delta + Gamma Tocotrienols to Support Heart Health Eye Health Healthy Aging - DeltaGold Antioxidants Supplement (60 Vitamin E Softgels)**Designs for Health**$85.68**4.7★1,011 rev](https://www.amazon.com/dp/B07QLNW4Y5) [2**Designs for Health Annatto-E 300 mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (30 Softgels)**Designs for Health**$48.19**4.7★1,011 rev](https://www.amazon.com/dp/B07L35JZM7) [3**Sunergetic Premium Annatto Tocotrienol Supplement with DeltaGold Tocotrienols Vitamin E 300 mg Supports Liver Immune & Heart Health - Delta + Gamma Tocotrienols (30 Liquid Capsules)**Sunergetic**$34.42**4.5★427 rev](https://www.amazon.com/dp/B0BYM487ZM) [4**WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (300MG 60 Softgels)**WELLNESS EXTRACT**$64.88**4.5★417 rev](https://www.amazon.com/dp/B097DD7RWL) [5**Designs for Health Annatto-E 150mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (60 Softgels)**Designs for Health**$50.62**4.7★1,045 rev](https://www.amazon.com/dp/B07QNMGVMR)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sunergetic Premium Annatto Tocotrienol Supplement with DeltaGold Tocotrienols Vitamin E 300 mg Supports Liver Immune & Heart Health - Delta + Gamma Tocotrienols (30 Liquid Capsules)**Sunergetic**$34.42**427 rev3y ago](https://www.amazon.com/dp/B0BYM487ZM) [**WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (300MG 60 Softgels)**WELLNESS EXTRACT**$64.88**417 rev5y ago](https://www.amazon.com/dp/B097DD7RWL) [**WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (125MG 60 Softgels)**WELLNESS EXTRACT**$29.52**3,273 rev6y ago](https://www.amazon.com/dp/B07PY8RF69) [**Designs for Health Annatto-E 300mg Tocotrienols Vitamin E - Delta + Gamma Tocotrienols to Support Heart Health Eye Health Healthy Aging - DeltaGold Antioxidants Supplement (60 Vitamin E Softgels)**Designs for Health**$85.68**1,011 rev6y ago](https://www.amazon.com/dp/B07QLNW4Y5) [**Designs for Health Annatto-E 300 mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (30 Softgels)**Designs for Health**$48.19**1,011 rev7y ago](https://www.amazon.com/dp/B07L35JZM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (125MG 60 Softgels)**WELLNESS EXTRACT**$29.52**4.6★**▲ 25%**](https://www.amazon.com/dp/B07PY8RF69) [**WELLNESS EXTRACT Eannatto Tocotrienols Vitamin E Supplements Tocopherol Free Non-GMO Gluten Free & Antioxidant (300MG 60 Softgels)**WELLNESS EXTRACT**$64.88**4.5★**▲ 18%**](https://www.amazon.com/dp/B097DD7RWL) [**Designs for Health Annatto-E 300mg Tocotrienols Vitamin E - Delta + Gamma Tocotrienols to Support Heart Health Eye Health Healthy Aging - DeltaGold Antioxidants Supplement (60 Vitamin E Softgels)**Designs for Health**$85.68**4.7★**— 2%**](https://www.amazon.com/dp/B07QLNW4Y5) [**Designs for Health Annatto-E 150mg Tocotrienols - DeltaGold Vitamin E Complex Supplement with Delta + Gamma Tocotrienols - Cardiovascular Healthy Aging + Antioxidant Support - Non-GMO (60 Softgels)**Designs for Health**$50.62**4.7★**— 9%**](https://www.amazon.com/dp/B07QNMGVMR) [**Sunergetic Premium Annatto Tocotrienol Supplement with DeltaGold Tocotrienols Vitamin E 300 mg Supports Liver Immune & Heart Health - Delta + Gamma Tocotrienols (30 Liquid Capsules)**Sunergetic**$34.42**4.5★**— 9%**](https://www.amazon.com/dp/B0BYM487ZM)
**~~View all trending →~~**
## **What buyers say about annatto-e 300**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**39%
*“High quality supplement”*
**Vitamin**18%
*“Very good vitamin”*
**Ease Of Chewing/Swallowing**9%
*“easy to swallow”*
**Calcium**6%
*“Best form of Vit E”*
**Natural Ingredients**3%
*“All natural supplemental”*
**Heart Health**3%
*“Clean product with the heart of Vitamin E”*
**Ingredients-Overall**2%
*“Wonderful Extract”*
**Energy Level**2%
*“energy improve tremendously”*
**Soft Feel**2%
*“Feeling better already”*
**Size-Overall**2%
*“Love the pill size”*
### **What buyers complain about **
**Contamination**28%
*“It is a complete mess”*
**Ease Of Cleaning**11%
*“It is a complete mess”*
**Value For Money**11%
*“NOT WORTH THE MONEY”*
**Size-Overall**6%
*“These softgels are small”*
**Quality-Overall**6%
*“poor quality”*
**Absorbency**6%
*“Consider this with vitamin a,d,e,k for better absorbtion or you will be wasting money from little to no absorbtion”*
**Thickness**6%
*“With the redesign they have also changed the manufacturing of the pills so that they are much thinner than before”*
**Vitamin**6%
*“Consider this with vitamin a,d,e,k for better absorbtion or you will be wasting money from little to no absorbtion”*
**Leak-Proof**6%
*“these capsules LEAKED all over my pill box”*
## **Common questions**
- **Is annatto-e 300 profitable to sell on Amazon United States?**
- The niche generates $93K/yr across 6 tracked products. 90-day search growth is +5.9%. Flapen's verdict: Skip it (43/100).
- **How competitive is the annatto-e 300 niche?**
- 3 brands and 4 sellers compete. The top 5 products take 96% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in annatto-e 300?**
- Top complaints mined from reviews: Contamination, Ease Of Cleaning, Value For Money. The return rate is 0.0%.
- **When does demand for annatto-e 300 peak?**
- Demand peaks in Nov; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the annatto-e 300 niche?**
- Listings span $29.52–$85.68; the average listing price is $52.22 (sweet spot $15–$100). The average incumbent carries 1,197 reviews — the moat a new listing must climb.
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