---
title: "Anise Toothpaste — $92K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/anise-toothpaste"
last_updated: "2026-08-09T14:10:30.120Z"
locale: en
meta:
description: "Niche score 43/100 · $92K/yr market · 33K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · $92K/yr market · 33K searches/yr · $14.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Anise Toothpaste — $92K/yr Amazon US Niche (2026) - Flapen"
---
# **anise toothpaste**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 23Growth 29Conversion 100Competition 24Returns 98Price range 61Avg price 69Brand share 8Review moat 25Quality gap 30
**Conversion**
**Incredible****19.6%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****$14.23**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.37–$30.05**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+3.5%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****4,526.15**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****$92K**
$92K/yr · 33K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, anise toothpaste is a $92K/yr Amazon United States market (33K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 43/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anise toothpaste market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **$71K–$85K**
- units × avg price
- **Conversion rate**
- **19.6%**
- **Avg BSR**
- **#566**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **69%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **92 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▲rising
**Sellers**
**649**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**1%**
- Tom's of Maine54% - Marvis27% - Dr. Bronner's9% - Desert Essence4% - AKSHAR2% - Kingfisher2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 102 weeks — +3.5% search growth over the last 90 days.
1K750Spike '24Black Friday '24Prime Day '25Spike '25Spike '26 seasonDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/anise-toothpaste/trend)
## **Top anise toothpaste search terms**
- **fennel toothpaste**7K/yr+9.2%10.4% conv. - **toms fennel toothpaste**6K/yr-3.8%19.3% conv. - **licorice toothpaste**5K/yr+13.4%7.5% conv. - **anise toothpaste**5K/yr+1.6%9.0% conv. - **marvis licorice toothpaste**3K/yr+53.3%18.3% conv. - **toms toothpaste fennel**4K/yr-23.1%21.2% conv. - **toms of maine fennel toothpaste**3K/yr-6.9%18.6% conv. [**All search terms **](https://flapen.com/research/us/health-household/anise-toothpaste/search-terms)
## **Top anise toothpaste products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$9K20%$18K30%$28K40%$37K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz**Tom's of Maine**$21.43**4.7★358 rev](https://www.amazon.com/dp/B0CQKNCK11) [2**Marvis Amarelli Licorice Toothpaste 3.86 oz**Marvis**$10.75**4.4★3,256 rev](https://www.amazon.com/dp/B004QA77JW) [3**Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Peppermint 5.5 oz. (Pack of 2)**Tom's of Maine**$11.83**4.6★45,466 rev](https://www.amazon.com/dp/B00JUJ1E0W) [4**Toms of Maine Fluoride-Free Antiplaque & Whitening Natural Toothpaste Fennel 5.5 oz. 2-Pack**Tom's of Maine**$21.40**4.6★2,695 rev](https://www.amazon.com/dp/B00JUJ1BI2) [5**Marvis Amarelli Licorice Toothpaste 1.3 oz**Marvis**$6.38**4.4★3,256 rev](https://www.amazon.com/dp/B0084CNKAI)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**AKSHAR Ayurveda Herbal Ayurvedic Natural Toothpaste Fluoride Free Toothpaste for Kids & Adults Fennel Seed & Clove Flavor Cruelty Free Vegan Vegetarian Anti-Plaque Tooth Paste (5.29 oz)**AKSHAR**$5.37**46 rev4mo ago](https://www.amazon.com/dp/B0GP3N33PD) [**Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel 3 Pack 4.5 Oz**Tom's of Maine**$21.43**358 rev2y ago](https://www.amazon.com/dp/B0CQKNCK11) [**Toms of Maine Antiplaque and Whitening Fluoride Free Natural Toothpaste Gel Vegan Spearmint 4 Ounces (3 Pack)**Tom's of Maine**$20.77**917 rev2y ago](https://www.amazon.com/dp/B0CQKL8LTV) [**Toms of Maine Antiplaque and Whitening Toothpaste Fluoride Free Fennel Single 4.5 Oz**Tom's of Maine**$7.85**75 rev3y ago](https://www.amazon.com/dp/B0CB1RQ9RH) [**Dr. Bronners All-One Toothpaste Anise 5 oz 3-Pack Fluoride-Free Toothpaste for Adults SLS-Free 70% Organic & Natural Ingredients Vegan Helps Freshen Breath Reduce Plaque Whiten Teeth**Dr. Bronner's**$22.25**804 rev10y ago](https://www.amazon.com/dp/B01N5DS13H)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**AKSHAR Ayurveda Herbal Ayurvedic Natural Toothpaste Fluoride Free Toothpaste for Kids & Adults Fennel Seed & Clove Flavor Cruelty Free Vegan Vegetarian Anti-Plaque Tooth Paste (5.29 oz)**AKSHAR**$5.37**4.4★**▲ 209%**](https://www.amazon.com/dp/B0GP3N33PD) [**Toms of Maine Antiplaque and Whitening Fluoride Free Natural Toothpaste Gel Vegan Spearmint 4 Ounces (3 Pack)**Tom's of Maine**$20.77**4.7★**▲ 79%**](https://www.amazon.com/dp/B0CQKL8LTV) [**Dr. Bronners - All-One Toothpaste (Anise 5 Ounce 1-Pack) - 70% Organic Ingredients Natural and Effective Fluoride-Free SLS-Free Helps Freshen Breath Reduce Plaque Whiten Teeth Vegan**Dr. Bronner's**$8.39**4.4★**▲ 28%**](https://www.amazon.com/dp/B00XZ10NX0) [**Marvis Amarelli Licorice Toothpaste 3.86 oz**Marvis**$10.75**4.4★**▲ 25%**](https://www.amazon.com/dp/B004QA77JW) [**Kingfisher 100 ml Fennel with Fluoride Toothpaste - 3-Pack**Kingfisher**$30.05**4.6★**▲ 11%**](https://www.amazon.com/dp/B0084DKIBQ)
**~~View all trending →~~**
## **What buyers say about anise toothpaste**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**17%
*“Still a good quality paste”*
**Cleansing**16%
*“My teeth feel clean”*
**Tooth Brightening**13%
*“Teeth whitening”*
**Value For Money**11%
*“price was fair”*
**Toxic/Chemical Free**6%
*“Does not have fluoride”*
**Efficiency**5%
*“Effective”*
**Tooth Sensitivity**5%
*“Good on sensitive teeth”*
**Smell**4%
*“smelling so much fresher than other toothpastes”*
**Breathability**4%
*“It leaves your breath feeling genuinely fresh, not overpowering, and your teeth feeling smooth and clean”*
**Ingredients-Overall**3%
*“without dangerous ingredients”*
### **What buyers complain about **
**Ingredients-Overall**15%
*“read the ingredients not good for you”*
**Advertised Vs Actual Product**9%
*“Misleading Size”*
**Value For Money**9%
*“expensive”*
**Texture/Consistency-Overall**9%
*“the texture is awful”*
**Quality-Overall**8%
*“Terrible Quality and Taste”*
**Ease Of Cleaning**5%
*“Not clean feeling”*
**Size-Overall**4%
*“Is it the small tube”*
**Contamination**4%
*“Contains mold & lead”*
**Dilute/Watery**4%
*“Also the toothpaste is more watery than expected”*
**Thickness**4%
*“The texture is thicker than before”*
### **Top return reasons **
**Advertised Vs Actual Product**41%
**Ingredients-Overall**18%
**Value For Money**9%
**Defective Material/Parts**4%
**Product Condition**4%
**Size-Overall**3%
**Certifications**3%
**Smell**2%
**Functionality-Overall**2%
**Quality-Overall**2%
## **Common questions**
- **Is anise toothpaste profitable to sell on Amazon United States?**
- The niche generates $92K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is +3.5%. Flapen's verdict: Skip it (43/100).
- **How competitive is the anise toothpaste niche?**
- 7 brands and 649 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in anise toothpaste?**
- Top complaints mined from reviews: Ingredients-Overall, Advertised Vs Actual Product, Value For Money. The return rate is 0.4%.
- **When does demand for anise toothpaste peak?**
- Demand peaks in Dec; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the anise toothpaste niche?**
- Listings span $5.37–$30.05; the average listing price is $14.23 (sweet spot $15–$100). The average incumbent carries 4,526 reviews — the moat a new listing must climb.
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