---
title: "Andrew Huberman Sleep Cocktail — $374K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/andrew-huberman-sleep-cocktail"
last_updated: "2026-08-09T14:17:46.220Z"
locale: en
meta:
description: "Niche score 53/100 · $374K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $374K/yr market. Brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Andrew Huberman Sleep Cocktail — $374K/yr Amazon US Niche (2026) - Flapen"
---
# **andrew huberman sleep cocktail**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 100% of clicks) keeps it on the watch list.
Market size 54Growth 29Conversion 96Competition 7Returns 100Price range 85Avg price 94Brand share 0Review moat 73Quality gap 70
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$47.61**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$22.76–$110.92**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****570**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****$374K**
$374K/yr · 57K searches
**Growth**
**Okay****+3.0%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****92%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, andrew huberman sleep cocktail is a $374K/yr Amazon United States market (57K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Mar–Sep. Verdict: Worth a look — 53/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **andrew huberman sleep cocktail market data**
- **Units sold / yr**
- **5K–6K**
- avg 750–1,000/product
- **Revenue / yr**
- **$238K–$286K**
- units × avg price
- **Conversion rate**
- **13.8%**
- **Avg BSR**
- **#279**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 92% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**11**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**92%**
Top 20: 100%
**Open market**
**0%**
- Plus+Ultra57% - Momentous32% - TERRA ELMNT8% - THORNE4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +3.0% search growth over the last 90 days.
1K750Spike '24Holiday '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Mar, Sep · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/us/health-household/andrew-huberman-sleep-cocktail/trend)
## **Top andrew huberman sleep cocktail search terms**
- **magplus+ magnesium l-threonate**7K/yr+41.6%20.2% conv. - **magplus**6K/yr+24.1%15.8% conv. - **momentous sleep**14K/yr-22.9%8.8% conv. - **momentous sleep pack**5K/yr+4.3%11.2% conv. - **sleep stack**6K/yr-10.0%3.8% conv. - **mag plus**3K/yr+48.0%13.5% conv. - **huberman sleep cocktail**3K/yr-33.1%4.9% conv. - **huberman sleep stack**4K/yr-20.0%5.5% conv. - **andrew huberman sleep cocktail**3K/yr-24.1%5.0% conv. - **momentus sleep**4K/yr+2.1%10.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/andrew-huberman-sleep-cocktail/search-terms)
## **Top andrew huberman sleep cocktail products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$56K30%$112K45%$168K60%$224K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules**Plus+Ultra**$22.76**4.4★1,570 rev](https://www.amazon.com/dp/B0DY8698NC) [2**Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings**Momentous**$110.92**4.1★101 rev](https://www.amazon.com/dp/B0C3DNP4NC) [3**Liposomal Magnesium Complex 900mg 14-in-1 Magnesium Glycinate + L-Threonate Citrate Taurate & Malate Sleep Muscle & Brain Support 90 Capsules**Plus+Ultra**$27.57**4.6★124 rev](https://www.amazon.com/dp/B0FY3TMNW5) [4**Momentous Elite Sleep Capsules - Vegan - Gluten-Free - NSF Certified for Sport - 30 Servings**Momentous**$43.59**4.4★78 rev](https://www.amazon.com/dp/B09BBWK1LV) [5**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**4.4★1,298 rev](https://www.amazon.com/dp/B0CB83LD77)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules**THORNE**$51.14**87 rev7mo ago](https://www.amazon.com/dp/B0FVJWVPNK) [**Liposomal Magnesium Complex 900mg 14-in-1 Magnesium Glycinate + L-Threonate Citrate Taurate & Malate Sleep Muscle & Brain Support 90 Capsules**Plus+Ultra**$27.57**124 rev9mo ago](https://www.amazon.com/dp/B0FY3TMNW5) [**Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules**Plus+Ultra**$22.76**1,570 rev1y ago](https://www.amazon.com/dp/B0DY8698NC) [**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**1,298 rev2y ago](https://www.amazon.com/dp/B0CB83LD77) [**Momentous Nightly Sleep Pack - Magnesium L-Threonate L-Theanine and Apigenin - NSF Certified for Sport - 30 Servings**Momentous**$110.92**101 rev3y ago](https://www.amazon.com/dp/B0C3DNP4NC)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Liposomal Magnesium Complex 900mg 14-in-1 Magnesium Glycinate + L-Threonate Citrate Taurate & Malate Sleep Muscle & Brain Support 90 Capsules**Plus+Ultra**$27.57**4.6★**▲ 131%**](https://www.amazon.com/dp/B0FY3TMNW5) [**THORNE - Deep Sleep Complex - All-Natural Sleep Supplement - Supports Sleep Quality & All Phases of the Sleep Cycle* - with L-Theanine Chamomile & Maizinol - Third-Party Certified - 60 Capsules**THORNE**$51.14**3.8★**▲ 99%**](https://www.amazon.com/dp/B0FVJWVPNK) [**Magnesium L-Threonate with Apigenin Valerian Root & L-Theanine No Melatonin Restful Sleep & Brain Supplement Clinically Studied 7-Ingredient Formula Memory & Focus 60 Capsules**Plus+Ultra**$22.76**4.4★**▲ 25%**](https://www.amazon.com/dp/B0DY8698NC) [**Triple Sleep Magnesium L-Threonate w. Apigenin Theanine & Magtein Magnesium L Threonate - High Absorption Magnesium Supplement Capsules for Men and Women Magnesium Powder Pills**TERRA ELMNT**$29.16**4.4★**— 6%**](https://www.amazon.com/dp/B0CB83LD77) [**Momentous Elite Sleep Capsules - Vegan - Gluten-Free - NSF Certified for Sport - 30 Servings**Momentous**$43.59**4.4★**▼ 28%**](https://www.amazon.com/dp/B09BBWK1LV)
**~~View all trending →~~**
## **What buyers say about andrew huberman sleep cocktail**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Sleep Quality**36%
*“Helps me sleep”*
**Magnesium**12%
*“Great magnesium complex”*
**Quality-Overall**9%
*“Great product- works as intended”*
**Stress/Anxiety**4%
*“it really helps me relax”*
**Focus Enhancement**4%
*“improves concentration, and is very good”*
**Ease Of Chewing/Swallowing**3%
*“The capsules are easy to take”*
**Soothing Effect**3%
*“Peaceful easy feeling”*
**Ease Of Use**2%
*“Easy to use it”*
**Muscle Pain Relief**2%
*“Reduces muscle pain”*
**Vitamin**2%
*“Vitamin”*
### **What buyers complain about **
**Sleep Quality**32%
*“Did not work at all for sleep”*
**Functionality-Overall**12%
*“Did not work”*
**Value For Money**5%
*“Very expensive”*
**Dosage**3%
*“dosages not listed”*
**Side Effects**3%
*“ultimately, they caused my stomach to hurt really bad”*
**Magnesium**3%
*“I read that too much magnesium can affect both blood pressure”*
**Product Condition**2%
*“Possibly tampered with”*
**Acid Regulator/Stomach Ache Relief**2%
*“Stomach Pain”*
**Quality-Overall**2%
*“Poor quality control NOT safe to take”*
**Ingredients-Overall**2%
*“The other ingredients are not list”*
### **Top return reasons **
**Functionality-Overall**33%
**Sleep Quality**22%
**Advertised Vs Actual Product**11%
**Dosage**11%
**Regulates Digestion**11%
**Vitamin**11%
## **Common questions**
- **Is andrew huberman sleep cocktail profitable to sell on Amazon United States?**
- The niche generates $374K/yr across 7 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is +3.0%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the andrew huberman sleep cocktail niche?**
- 4 brands and 11 sellers compete. The top 5 products take 92% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in andrew huberman sleep cocktail?**
- Top complaints mined from reviews: Sleep Quality, Functionality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for andrew huberman sleep cocktail peak?**
- Demand peaks in Mar–Sep; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the andrew huberman sleep cocktail niche?**
- Listings span $22.76–$110.92; the average listing price is $47.61 (sweet spot $15–$100). The average incumbent carries 570 reviews — the moat a new listing must climb.
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