---
title: "Analese Lubricant Numb — $275K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/analese-lubricant-numb"
last_updated: "2026-08-09T15:18:12.870Z"
locale: en
meta:
description: "Niche score 53/100 · $275K/yr market · 296K searches/yr · $14.63 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $275K/yr market · 296K searches/yr · $14.63 avg price. Soft demand (-7.3% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Analese Lubricant Numb — $275K/yr Amazon US Niche (2026) - Flapen"
---
# **analese lubricant numb**
**Worth a look**
Shows low returns (0.1%), but soft demand (-7.3% this quarter) keeps it on the watch list.
Market size 50Growth 21Conversion 70Competition 26Returns 100Price range 60Avg price 72Brand share 47Review moat 25Quality gap 88
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Good****$14.63**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****$5.79–$28.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$275K**
$275K/yr · 296K searches
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****69%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Bad****4,079.53**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-7.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, analese lubricant numb is a $275K/yr Amazon United States market (296K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **analese lubricant numb market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **$219K–$293K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#545**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **58%**
- **Out of stock**
- **1.7%**
- **Avg brand age**
- **83 months**
- **Avg seller age**
- **165 days**
## **Competition & brand share**
The top 5 products take 69% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**70**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**69%**
Top 20: 100%
**Open market**
**18%**
- XESSO34% - Passion Lube20% - Nasstoys9% - Master Series7% - Cleanstream6% - ANALEZE5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.3% search growth over the last 90 days.
6K4KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/us/health-household/analese-lubricant-numb/trend)
## **Top analese lubricant numb search terms**
- **numbing lube**53K/yr-2.6%6.3% conv. - **anal numbing lube**40K/yr-11.6%7.1% conv. - **numbing lubrification for her**36K/yr-31.4%5.3% conv. - **numbing anal lube**28K/yr-3.6%7.4% conv. - **anal relaxer**20K/yr+2.6%2.4% conv. - **desensitizing lube**20K/yr+3.9%4.6% conv. - **anal lube numbing**11K/yr+10.3%7.5% conv. - **analese lubricant numb**5K/yr+204.2%0.4% conv. - **anal desensitizing lube**9K/yr+7.0%7.0% conv. - **lidocaine lube**8K/yr+18.7%5.2% conv. [**All search terms **](https://flapen.com/research/us/health-household/analese-lubricant-numb/search-terms)
## **Top analese lubricant numb products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$28K20%$55K30%$83K40%$110K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz**Passion Lube**$18.83**4.4★8,902 rev](https://www.amazon.com/dp/B00EF8OL0S) [2**XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$10.22**4.4★5,912 rev](https://www.amazon.com/dp/B09MYRLV9R) [3**XESSO Anal Desensitizing Lube 8.3 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$16.38**4.4★5,912 rev](https://www.amazon.com/dp/B08NDP8GRF) [4**Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce**Nasstoys**$10.34**4.4★1,145 rev](https://www.amazon.com/dp/B0BWKFJ7XQ) [5**Numb Desensitizing Water Based Lubricant with 3.5-Percent Lidocaine - 8 oz**Master Series**$22.32**3.3★43 rev](https://www.amazon.com/dp/B01BVZTOPE)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml**ANALEZE**$12.32**6 rev5mo ago](https://www.amazon.com/dp/B0GKV22JKQ) [**Analeze Numb Cream Anal Numbing Cream with Vitamin C and Aloe 50ml**ANALEZE**$13.95**17 rev11mo ago](https://www.amazon.com/dp/B0FLJWG2TG) [**XESSO Anal Desensitizing Lube 1 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Travel Size Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$7.13**5,912 rev1y ago](https://www.amazon.com/dp/B0F7FCL27K) [**Lube Applicator Injectors with 10ml Precise Scales 6.5 Long Anal Shooter with Air-Proof Silicone Cap Lubricant Applicator for Men Women & Couples**HOSGOT**$5.79**690 rev2y ago](https://www.amazon.com/dp/B0D6LP7WQP) [**LUBELIFE 3X Anal Lube Extra Thick Water Based Lube for Men Women & Couples Non-Sticky Toy & Condom Compatible Personal Lubricant 8 Fl Oz**LubeLife**$10.41**1,674 rev2y ago](https://www.amazon.com/dp/B0CZVM1SX7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml**ANALEZE**$12.32**3.5★**▲ 364%**](https://www.amazon.com/dp/B0GKV22JKQ) [**XESSO Anal Desensitizing Lube 1 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Travel Size Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$7.13**4.4★**▲ 183%**](https://www.amazon.com/dp/B0F7FCL27K) [**Numb Desensitizing Water Based Lubricant with 3.5-Percent Lidocaine - 8 oz**Master Series**$22.32**3.3★**▲ 157%**](https://www.amazon.com/dp/B01BVZTOPE) [**XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$10.22**4.4★**▲ 57%**](https://www.amazon.com/dp/B09MYRLV9R) [**Pjur Back Door Glide Anal Lube Silicone Personal Sex Lubricant with Jojoba 3.4 Fluid Ounces / 100 Milliliter**pjur**$22.81**4.5★**▲ 13%**](https://www.amazon.com/dp/B001CZH3IO)
**~~View all trending →~~**
## **What buyers say about analese lubricant numb**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Lubrication**18%
*“Excellent lubricant”*
**Quality-Overall**16%
*“Great product works as advertised”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Efficiency**9%
*“performs super well”*
**Thickness**4%
*“Gel is thick”*
**Ease Of Use**4%
*“Very easy to use”*
**Durability**3%
*“does not break down”*
**Soft Feel**3%
*“Smooth texture”*
**Value For Money**3%
*“Good value”*
**Sexual Wellness**3%
*“you can still feel all the pleasure”*
### **What buyers complain about **
**Adhesion/Stickiness**11%
*“Sticky af”*
**Quality-Overall**7%
*“Low quality had burs”*
**Functionality-Overall**6%
*“Didn't work”*
**Thickness**6%
*“It's a thick lube”*
**Lubrication**5%
*“Not a slippery lubrication”*
**Grip**4%
*“Extra slippery”*
**Value For Money**3%
*“Not worth the money”*
**Moist/Dry**3%
*“Dries up”*
**Pain Relief-Overall**3%
*“Still hurty”*
**Advertised Vs Actual Product**3%
*“Not as advertised”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**17%
**Advertised Vs Actual Product**12%
**Sharpness**8%
**Leak-Proof**8%
**Value For Money**7%
**Lubrication**3%
**Material Quality**3%
**Durability**3%
**Joint Pain**3%
## **Common questions**
- **Is analese lubricant numb profitable to sell on Amazon United States?**
- The niche generates $275K/yr across 19 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.3%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the analese lubricant numb niche?**
- 14 brands and 70 sellers compete. The top 5 products take 69% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in analese lubricant numb?**
- Top complaints mined from reviews: Adhesion/Stickiness, Quality-Overall, Functionality-Overall. The return rate is 0.1%.
- **When does demand for analese lubricant numb peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the analese lubricant numb niche?**
- Listings span $5.79–$28.72; the average listing price is $14.63 (sweet spot $15–$100). The average incumbent carries 4,080 reviews — the moat a new listing must climb.
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