---
title: "Anal Numbing Cream — $482K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/anal-numbing-cream"
last_updated: "2026-08-09T13:04:24.632Z"
locale: en
meta:
description: "Niche score 53/100 · $482K/yr market · 397K searches/yr · $14.59 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · $482K/yr market · 397K searches/yr · $14.59 avg price. Soft demand (-17.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Anal Numbing Cream — $482K/yr Amazon US Niche (2026) - Flapen"
---
# **anal numbing cream**
**Worth a look**
Shows low returns (0.1%), but soft demand (-17.2% this quarter) keeps it on the watch list.
Market size 59Growth 16Conversion 80Competition 24Returns 100Price range 60Avg price 72Brand share 32Review moat 23Quality gap 90
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Great****8.3%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$14.59**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$5.79–$28.72**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****$482K**
$482K/yr · 397K searches
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Review moat**
**Bad****7,228.47**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-17.2%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, anal numbing cream is a $482K/yr Amazon United States market (397K searches/yr). The top 5 brands hold 86% of demand. Demand peaks in Sep. Verdict: Worth a look — 53/100.
Data updated Jul 15, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **anal numbing cream market data**
- **Units sold / yr**
- **25K–30K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **$365K–$438K**
- units × avg price
- **Conversion rate**
- **8.3%**
- **Avg BSR**
- **#690**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**11%**
- Nasstoys32% - ANALEZE18% - XESSO15% - Adiva Intimates10% - Passion Lube10% - Super Slik4% - Open — no brand owns it (5 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.2% search growth over the last 90 days.
10K6KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Sep · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/us/health-household/anal-numbing-cream/trend)
## **Top anal numbing cream search terms**
- **analeze numb cream**206K/yr-23.9%8.5% conv. - **anal numbing cream**59K/yr-4.5%5.9% conv. - **anal numb**30K/yr-12.9%7.1% conv. - **anal numb cream**25K/yr-10.9%5.5% conv. - **anal numbing gel**10K/yr+0.4%5.6% conv. - **numb af**8K/yr+10.0%4.7% conv. - **anestesia anal**10K/yr-9.2%4.8% conv. - **analeze**8K/yr+0.4%7.4% conv. - **booty call numbing cream**7K/yr-11.0%4.3% conv. - **butt numbing cream for women**6K/yr-11.2%6.7% conv. [**All search terms **](https://flapen.com/research/us/health-household/anal-numbing-cream/search-terms)
## **Top anal numbing cream products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$48K20%$96K30%$144K40%$193K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 15 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce**Nasstoys**$10.34**4.4★1,145 rev](https://www.amazon.com/dp/B0BWKFJ7XQ) [2**ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml**ANALEZE**$12.32**3.5★6 rev](https://www.amazon.com/dp/B0GKV22JKQ) [3**XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$10.22**4.4★5,912 rev](https://www.amazon.com/dp/B09MYRLV9R) [4**Numb AF Anal numbing Cream 1.5 fl oz Spearmint Flavored**Adiva Intimates**$12.26**4.0★475 rev](https://www.amazon.com/dp/B0B5FRKXWM) [5**Passion Anal Desensitizing Lube Max Strength Water-Based Lube 8.25 Oz**Passion Lube**$18.83**4.4★8,902 rev](https://www.amazon.com/dp/B00EF8OL0S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml**ANALEZE**$12.32**6 rev5mo ago](https://www.amazon.com/dp/B0GKV22JKQ) [**Analeze Numb Cream Anal Numbing Cream with Vitamin C and Aloe 50ml**ANALEZE**$13.95**17 rev11mo ago](https://www.amazon.com/dp/B0FLJWG2TG) [**Lube Applicator Injectors with 10ml Precise Scales 6.5 Long Anal Shooter with Air-Proof Silicone Cap Lubricant Applicator for Men Women & Couples**HOSGOT**$5.79**690 rev2y ago](https://www.amazon.com/dp/B0D6LP7WQP) [**LUBELIFE 3X Anal Lube Extra Thick Water Based Lube for Men Women & Couples Non-Sticky Toy & Condom Compatible Personal Lubricant 8 Fl Oz**LubeLife**$10.41**1,674 rev2y ago](https://www.amazon.com/dp/B0CZVM1SX7) [**Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce**Nasstoys**$10.34**1,145 rev3y ago](https://www.amazon.com/dp/B0BWKFJ7XQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ANALEZE Numb Cream Anal Numbing Cream Strawberry Gel with Vitamin C and Aloe 50ml**ANALEZE**$12.32**3.5★**▲ 371%**](https://www.amazon.com/dp/B0GKV22JKQ) [**Numb Desensitizing Water Based Lubricant with 3.5-Percent Lidocaine - 8 oz**Master Series**$22.32**3.3★**▲ 236%**](https://www.amazon.com/dp/B01BVZTOPE) [**XESSO Anal Desensitizing Lube 4 Fl Oz Water-Based Lubricant Rear Comfort Glide for Men Women & Couples Gently Numbing Backdoor Relax Lubricant Gel Made in US Discreet Packaging**XESSO**$10.22**4.4★**▲ 79%**](https://www.amazon.com/dp/B09MYRLV9R) [**Super Slik Personal Lubricant for Fisting and Anal Sex - Thick and Long Lasting Back-Door Gel - Hybrid Silicone and Water Based Anal Lube for Men | Women | and Couples - 500-ml (17 oz)**Super Slik**$28.72**4.3★**▲ 21%**](https://www.amazon.com/dp/B083PV5L7R) [**Nasstoys Anal-Ese Strawberry Gel 1.5 Ounce**Nasstoys**$10.34**4.4★**▲ 10%**](https://www.amazon.com/dp/B0BWKFJ7XQ)
**~~View all trending →~~**
## **What buyers say about anal numbing cream**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**14%
*“Great product works as advertised”*
**Lubrication**14%
*“Excellent lubricant”*
**Efficiency**11%
*“Works perfectly”*
**Advertised Vs Actual Product**9%
*“As advertised”*
**Ease Of Use**5%
*“Insertion and use are simple and easy”*
**Durability**3%
*“does not break down”*
**Thickness**3%
*“Gel is thick”*
**Value For Money**3%
*“Good value”*
**Soft Feel**3%
*“Smooth texture”*
**Sexual Wellness**2%
*“You still get to enjoy”*
### **What buyers complain about **
**Functionality-Overall**18%
*“Did not work great for me”*
**Pain Relief-Overall**9%
*“Pure pain”*
**Durability**5%
*“did not last”*
**Size-Overall**5%
*“Small”*
**Thickness**5%
*“It's a thick lube”*
**Adhesion/Stickiness**5%
*“Sticky af”*
**Quality-Overall**4%
*“Low quality had burs”*
**Value For Money**4%
*“Waste of money”*
**Sensitivity-Overall**3%
*“Do not use if you have sensitive skin it literally burns so bad”*
**Lubrication**3%
*“Not a slippery lubrication”*
### **Top return reasons **
**Size-Overall**20%
**Functionality-Overall**17%
**Advertised Vs Actual Product**12%
**Sharpness**8%
**Leak-Proof**8%
**Value For Money**7%
**Lubrication**3%
**Material Quality**3%
**Durability**3%
**Quality-Overall**3%
## **Common questions**
- **Is anal numbing cream profitable to sell on Amazon United States?**
- The niche generates $482K/yr across 15 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -17.2%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the anal numbing cream niche?**
- 11 brands and 55 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in anal numbing cream?**
- Top complaints mined from reviews: Functionality-Overall, Pain Relief-Overall, Durability. The return rate is 0.1%.
- **When does demand for anal numbing cream peak?**
- Demand peaks in Sep; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the anal numbing cream niche?**
- Listings span $5.79–$28.72; the average listing price is $14.59 (sweet spot $15–$100). The average incumbent carries 7,228 reviews — the moat a new listing must climb.
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