---
title: "Amway — $396K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amway"
last_updated: "2026-08-09T21:07:58.349Z"
locale: en
meta:
description: "Niche score 45/100 · $396K/yr market · 446K searches/yr · $28.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 45/100 · $396K/yr market · 446K searches/yr · $28.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amway — $396K/yr Amazon US Niche (2026) - Flapen"
---
# **amway**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 55Growth 20Conversion 39Competition 14Returns 99Price range 86Avg price 95Brand share 0Review moat 83Quality gap 50
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Avg price**
**Incredible****$28.71**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$8.42–$65.30**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Great****349.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$396K**
$396K/yr · 446K searches
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Okay****3.1%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****83%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amway is a $396K/yr Amazon United States market (446K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 45/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amway market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **$359K–$431K**
- units × avg price
- **Conversion rate**
- **3.1%**
- **Avg BSR**
- **#993**
- **Page quality**
- **0%**
- **Prime**
- **18%**
- **Sponsored**
- **18%**
- **Out of stock**
- **20.0%**
- **Avg brand age**
- **61 months**
- **Avg seller age**
- **145 days**
## **Competition & brand share**
The top 5 products capture 83% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**125**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**83%**
Top 20: 100%
**Open market**
**0%**
- Glister54% - Amway33% - Generic6% - Amway Home4% - Rang Bliss3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
10K6KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/amway/trend)
## **Top amway search terms**
- **glister toothpaste**91K/yr-9.7%4.8% conv. - **amway**90K/yr-7.6%0.2% conv. - **amway products**108K/yr-22.1%0.4% conv. - **glister**44K/yr+7.6%2.5% conv. - **amway toothpaste**27K/yr-7.4%4.2% conv. - **glister toothpaste amway**19K/yr-6.6%4.7% conv. - **productos amway**10K/yr-14.4%0.2% conv. - **amway scrub buds**7K/yr+34.4%9.3% conv. - **productos de amway**10K/yr-10.3%0.1% conv. - **pasta dental glister**6K/yr+30.8%2.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/amway/search-terms)
## **Top amway products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$40K20%$79K30%$119K40%$158K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Glister Multi-Action Fluoride Toothpaste 50 g (6-pack)**Glister**$35.99**4.2★248 rev](https://www.amazon.com/dp/B01N3MPGOR) [2**Amway Glister Multi-Action Toothpaste 2X100g Whitens Teeth Remove Plaque Healthy**Amway**$25.08**4.4★294 rev](https://www.amazon.com/dp/B072N2VF38) [3**4 X Glister Multi-action Fluoride Toothpaste**Glister**$32.74**3.9★71 rev](https://www.amazon.com/dp/B00GTRD7LW) [4**Glister Multi-Action Fluoride Toothpaste 6.75 Ounce. (6-Pack)**Glister**$65.30**4.6★1,558 rev](https://www.amazon.com/dp/B005QC1236) [5**Scouring Pads/Scrub Buds - Stainless Steel - 4 Pack**Generic**$12.02**4.8★138 rev](https://www.amazon.com/dp/B0DV5N6NXX)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Glister Toothpaste for Fresh Breath Prevention Pack of 2**Rang Bliss**$39.59**4 rev9mo ago](https://www.amazon.com/dp/B0FVG1235G) [**Scouring Pads/Scrub Buds - Stainless Steel - 4 Pack**Generic**$12.02**138 rev1y ago](https://www.amazon.com/dp/B0DV5N6NXX) [**Amway L.O.C. Multi Purpose(1 Litre)**Amway**$38.28**1,149 rev8y ago](https://www.amazon.com/dp/B06Y4PF71Q) [**Amway Glister Multi-Action Toothpaste 2X100g Whitens Teeth Remove Plaque Healthy**Amway**$25.08**294 rev9y ago](https://www.amazon.com/dp/B072N2VF38) [**Glister Multi-Action Fluoride Toothpaste 50 g (6-pack)**Glister**$35.99**248 rev9y ago](https://www.amazon.com/dp/B01N3MPGOR)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Glister Multi-Action Fluoride Toothpaste 50 g (6-pack)**Glister**$35.99**4.2★**▲ 91%**](https://www.amazon.com/dp/B01N3MPGOR) [**Bestseller Glister Mint Refresher Spray 0.33og/9g Amway**Amway**$12.57**5.0★**▲ 41%**](https://www.amazon.com/dp/B00LV1J80K) [**AMWAY L.O.C. Multi Purpose(500 ml)**Amway Home**$29.36**4.7★**▲ 13%**](https://www.amazon.com/dp/0742574350) [**Glister Toothpaste for Fresh Breath Prevention Pack of 2**Rang Bliss**$39.59**3.8★**— 9%**](https://www.amazon.com/dp/B0FVG1235G) [**Amway Glister Multi-action Fluoride Toothpaste 7.05 Oz.**Amway**$16.50**4.4★**▼ 10%**](https://www.amazon.com/dp/B00W0VYIN2)
**~~View all trending →~~**
## **What buyers say about amway**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**33%
*“However, the toothpaste itself is good and I have no complaints about the product quality”*
**Ease Of Cleaning**16%
*“Great scrubs”*
**Oral Hygiene**8%
*“Excellent Toothpaste for Daily Use”*
**Durability**6%
*“Durable, effective, and super reliable”*
**Rusts/Corrodes**6%
*“Does not rust”*
**Value For Money**5%
*“Another big plus is that its very economical — you only need a small amount each time”*
**Scratch Resistance**4%
*“They don't scratch”*
**Material Quality**4%
*“stainless steel with zero issues”*
**Ingredients-Overall**4%
*“A great adjuvant for killing poison ivy and oak”*
**Brightness/Shine/Glow**3%
*“You have a glow about yourself that people recognize”*
### **What buyers complain about **
**Advertised Vs Actual Product**32%
*“False advertisement I'll be sure not to buy from this seller ever again”*
**Value For Money**27%
*“High price”*
**Quality-Overall**18%
*“Not good as before”*
**Instructions/User Manual/Troubleshooting**9%
*“Misleading instructions”*
**Ease Of Cleaning**9%
*“nothing works better to scrub stick on food”*
### **Top return reasons **
**Size-Overall**42%
**Advertised Vs Actual Product**35%
**Value For Money**8%
**Quality-Overall**3%
**Product Condition**3%
**Defective Material/Parts**2%
**Durability**1%
**Oral Hygiene**1%
**Language Issues**1%
**Leak-Proof**1%
## **Common questions**
- **Is amway profitable to sell on Amazon United States?**
- The niche generates $396K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Skip it (45/100).
- **How competitive is the amway niche?**
- 5 brands and 125 sellers compete. The top 5 products take 83% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amway?**
- Top complaints mined from reviews: Advertised Vs Actual Product, Value For Money, Quality-Overall. The return rate is 0.2%.
- **When does demand for amway peak?**
- Demand is steady year-round — the busiest month runs 1.6× the quietest.
- **What does it cost to enter the amway niche?**
- Listings span $8.42–$65.30; the average listing price is $28.71 (sweet spot $15–$100). The average incumbent carries 350 reviews — the moat a new listing must climb.
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