---
title: "Amla — $1.9M/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amla"
last_updated: "2026-08-06T16:30:35.483Z"
locale: en
meta:
description: "Niche score 65/100 · $1.9M/yr market · 1.1M searches/yr · $20.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:description": "Niche score 65/100 · $1.9M/yr market · 1.1M searches/yr · $20.43 avg price. Clears our launch bar. Data updated Jul 2026."
"og:title": "Amla — $1.9M/yr Amazon US Niche (2026) - Flapen"
---
# **amla**
**Launch it**
A $1.9M/yr market growing +235.0% this quarter with returns at 0.0% — clears our launch bar.
Market size 94Growth 98Conversion 82Competition 0Returns 100Price range 84Avg price 89Brand share 0Review moat 64Quality gap 63
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Growth**
**Incredible****+235.0%**
90-day search growth — must beat 0% to launch
**Market size**
**Great****$1.9M**
$1.9M/yr · 1.1M searches
**Avg price**
**Great****$20.43**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$12.99–$28.09**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Great****8.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****930**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****100%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Trending**](https://flapen.com/research/niches?market=us&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United States niche tracking, amla is a $1.9M/yr Amazon United States market (1.1M searches/yr). The top 5 brands hold 100% of demand. Demand peaks in May–Jun–Jul. Verdict: Launch it — 65/100.
Data updated Jul 27, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amla market data**
- **Units sold / yr**
- **80K–100K**
- avg 12,500–15,000/product
- **Revenue / yr**
- **$1.6M–$2.0M**
- units × avg price
- **Conversion rate**
- **8.9%**
- **Avg BSR**
- **#327**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **9.9%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**7**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**100%**
Top 20: 100%
**Open market**
**0%**
- Alevia86% - Himalaya9% - Nutricost5% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +235.0% search growth over the last 90 days.
70K50KHoliday '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May, Jun, Jul · busiest ÷ quietest = 8.6×
[**Open Trend **](https://flapen.com/research/us/health-household/amla/trend)
## **Top amla search terms**
- **amla**418K/yr+114.7%4.9% conv. - **amla capsules**143K/yr>1,000%7.4% conv. - **alevia amla**145K/yr+304.5%9.2% conv. - **alevia amla capsules**58K/yr+262.8%10.2% conv. - **alevia**57K/yr+112.8%4.1% conv. - **alevia amla superfruit capsules**42K/yr+487.1%9.4% conv. - **amla superfruit capsules**31K/yr+516.6%7.0% conv. - **amla extract**21K/yr+367.1%3.8% conv. - **amla fruit**35K/yr+48.7%2.0% conv. - **alevias amla**17K/yr+385.6%6.5% conv. [**All search terms **](https://flapen.com/research/us/health-household/amla/search-terms)
## **Top amla products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%25%$483K50%$966K75%$1.4M100%$1.9M1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 3 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Alevia Organic Amla Capsules 1000mg Indian Gooseberry Amla Fruit Supplement Organic Amla Powder Organic for Antioxidant Energy & Digestive Support Ayurvedic Wellness Formula 60 Capsules**Alevia**$28.09**4.2★1,028 rev](https://www.amazon.com/dp/B0GBVSBHTY) [2**Himalaya Organic Amla - Herbal Immune Support Supplement with Adaptogen and Antioxidant - USDA Organic Vegan Non-GMO Gluten Free 600 mg 60 Caplets**Himalaya**$20.21**4.5★1,388 rev](https://www.amazon.com/dp/B0011Y43YS) [3**Nutricost Amla (1000mg) 120 Vegetarian Capsules Gluten Free**Nutricost**$12.99**4.4★374 rev](https://www.amazon.com/dp/B08GQ9Z728)
### **Newest**
by launch date
[**Alevia Organic Amla Capsules 1000mg Indian Gooseberry Amla Fruit Supplement Organic Amla Powder Organic for Antioxidant Energy & Digestive Support Ayurvedic Wellness Formula 60 Capsules**Alevia**$28.09**1,028 rev7mo ago](https://www.amazon.com/dp/B0GBVSBHTY) [**Nutricost Amla (1000mg) 120 Vegetarian Capsules Gluten Free**Nutricost**$12.99**374 rev6y ago](https://www.amazon.com/dp/B08GQ9Z728) [**Himalaya Organic Amla - Herbal Immune Support Supplement with Adaptogen and Antioxidant - USDA Organic Vegan Non-GMO Gluten Free 600 mg 60 Caplets**Himalaya**$20.21**1,388 rev22y ago](https://www.amazon.com/dp/B0011Y43YS)
### **Trending**
90-day click momentum
[**Alevia Organic Amla Capsules 1000mg Indian Gooseberry Amla Fruit Supplement Organic Amla Powder Organic for Antioxidant Energy & Digestive Support Ayurvedic Wellness Formula 60 Capsules**Alevia**$28.09**4.2★**— 3%**](https://www.amazon.com/dp/B0GBVSBHTY) [**Himalaya Organic Amla - Herbal Immune Support Supplement with Adaptogen and Antioxidant - USDA Organic Vegan Non-GMO Gluten Free 600 mg 60 Caplets**Himalaya**$20.21**4.5★**▼ 16%**](https://www.amazon.com/dp/B0011Y43YS) [**Nutricost Amla (1000mg) 120 Vegetarian Capsules Gluten Free**Nutricost**$12.99**4.4★**▼ 18%**](https://www.amazon.com/dp/B08GQ9Z728)
## **What buyers say about amla**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent Quality and Easy to Take”*
**Vitamin**7%
*“convenient to keep with my other vitamins”*
**Energy Level**5%
*“I have MORE ENERGY”*
**Ease Of Chewing/Swallowing**5%
*“These capsules are easy to take”*
**Vegan/Organic**5%
*“Love that it's organic”*
**Efficiency**5%
*“Effectiveness”*
**Heart Health**4%
*“It helps with blood pressure and cholesterol”*
**Value For Money**4%
*“Worth the money”*
**Advertised Vs Actual Product**4%
*“As advertised”*
**Blood Pressure**4%
*“my blood pressure is amazing”*
### **What buyers complain about **
**Functionality-Overall**13%
*“No results”*
**Side Effects**12%
*“Beware of side effects”*
**Pain Relief-Overall**8%
*“Painful”*
**Acid Regulator/Stomach Ache Relief**6%
*“I had bloating and constipation and a little nausea”*
**Value For Money**4%
*“Money lost”*
**Dosage**4%
*“wish dose was higher”*
**Allergies**3%
*“Allergic to product”*
**Blood Pressure**3%
*“my blood pressure has not come down”*
**Advertised Vs Actual Product**3%
*“Very misleading”*
**Heart Health**2%
*“Doctor said I should not use bc of heart”*
### **Top return reasons **
**Functionality-Overall**50%
**Value For Money**50%
## **Common questions**
- **Is amla profitable to sell on Amazon United States?**
- The niche generates $1.9M/yr across 3 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +235.0%. Flapen's verdict: Launch it (65/100).
- **How competitive is the amla niche?**
- 3 brands and 7 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amla?**
- Top complaints mined from reviews: Functionality-Overall, Side Effects, Pain Relief-Overall. The return rate is 0.0%.
- **When does demand for amla peak?**
- Demand peaks in May–Jun–Jul; the busiest month runs 8.6× the quietest.
- **What does it cost to enter the amla niche?**
- Listings span $12.99–$28.09; the average listing price is $20.43 (sweet spot $15–$100). The average incumbent carries 930 reviews — the moat a new listing must climb.
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