---
title: "Amethyst — $634K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amethyst"
last_updated: "2026-08-09T14:10:15.390Z"
locale: en
meta:
description: "Niche score 56/100 · $634K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 56/100 · $634K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Amethyst — $634K/yr Amazon US Niche (2026) - Flapen"
---
# **amethyst**
**Worth a look**
Shows a sweet-spot price point ($39.74 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 66Growth 13Conversion 24Competition 81Returns 85Price range 37Avg price 95Brand share 79Review moat 70Quality gap 33
**Avg price**
**Incredible****$39.74**
avg listing price — sweet spot $15–$100
**Returns**
**Great****1.5%**
return rate — above 5% kills the launch gate
**Competition**
**Great****34%**
top-5 click share — an open shelf
**Brand share**
**Great****56%**
top-5 brand share — no brand owns this niche
**Review moat**
**Good****689.82**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****$634K**
$634K/yr · 844K searches
**Price range**
**Okay****$5.92–$238.40**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Bad****1.9%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, amethyst is a $634K/yr Amazon United States market (844K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Dec. Verdict: Worth a look — 56/100.
Data updated Jul 10, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amethyst market data**
- **Units sold / yr**
- **20K–25K**
- avg 250–500/product
- **Revenue / yr**
- **$795K–$994K**
- units × avg price
- **Conversion rate**
- **1.9%**
- **Avg BSR**
- **#379**
- **Page quality**
- **0%**
- **Prime**
- **98%**
- **Sponsored**
- **90%**
- **Out of stock**
- **1.1%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.
**Brands**
**31 **▼falling
**Sellers**
**35**
**Top-5 brand share**
**56%**
Top 20: 93%
**Top-5 click share**
**34%**
Top 20: 74%
**Open market**
**38%**
- EMPORION20% - TruEnergy16% - MAIBAOTA7% - Erliway7% - Namzi6% - Vinswet5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
30K20KHoliday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/us/health-household/amethyst/trend)
## **Top amethyst search terms**
- **amethyst**310K/yr-40.2%1.1% conv. - **amethyst crystal**224K/yr+0.5%2.3% conv. - **amethyst stone**63K/yr-27.3%2.1% conv. - **amatista piedra natural**35K/yr-9.9%1.4% conv. - **amethyst geode**32K/yr-14.1%0.6% conv. - **amethyst crystals**31K/yr-45.6%2.2% conv. - **purple crystal**21K/yr-15.4%1.0% conv. - **piedra amatista original**14K/yr+41.6%1.7% conv. - **amatista**19K/yr-17.9%0.9% conv. - **amethyst decor**12K/yr-19.3%0.3% conv. [**All search terms **](https://flapen.com/research/us/health-household/amethyst/search-terms)
## **Top amethyst products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%3%$19K6%$38K9%$57K12%$76K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**TRUENERGY Natural Amethyst Cluster Quartz Crystal 0.5 To 1.0 lbs Grade A+ Raw Dark Purple Geode Stone from Uruguay Amatista Piedra Great for Home Decoration Meditation Chakra Work Stress Relief (0.5-1 lbs)**TruEnergy**$38.34**4.6★100 rev](https://www.amazon.com/dp/B0CT63LX8R) [2**EMPORION Natural Amethyst (3 lb to 4 lb) - 4.5 to 7.5 Height - Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color**EMPORION**$140.75**4.7★1,564 rev](https://www.amazon.com/dp/B084MLXGRW) [3**EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color**EMPORION**$238.40**4.7★1,564 rev](https://www.amazon.com/dp/B08794LBXY) [4**Deep Amethyst Raw Crystals Large 1.25-2.0 Healing Crystals Natural Rough Stones Crystal for Tumbling Cabbing Fountain Rocks Decoration Polishing Wire Wrapping Wicca & Reiki**Erliway**$6.01**4.3★590 rev](https://www.amazon.com/dp/B0C1GV67CM) [5**Namzi Raw Amethyst Stones and Crystals Rock Natural Amathesis Crystal Clusters Geodes with Crystals Cuarzo Amatista Original Real Amethyst Crystals Geode Gemstones Healing Crystals(0.11Lb)**Namzi**$7.83**4.4★2,545 rev](https://www.amazon.com/dp/B08QFRVLDD)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Anima Amethyst Crystal - Large 1.6-2 Deep Purple Natural Raw Amethyst Stone for Peace Clarity Sleep & Intuition - Ethically Sourced Presented in Elegant Gift Box**Anima**$9.83**498 rev1y ago](https://www.amazon.com/dp/B0F5WZXXW2) [**Geodora Amethyst Crystal Geodes Raw Purple Crystals Rock Cluster Quartz Healing Crystals for Adults Real Natural Amethyst Geode Stone Decor Amythestyst Amathest Amtheyst Crystal Rock Geode (0.5-1LB)**Geodora**$30.93**3 rev1y ago](https://www.amazon.com/dp/B0DXVYWJRF) [**LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$7.77**1,456 rev1y ago](https://www.amazon.com/dp/B0DK8Q74NW) [**Anima Premium Amethyst Crystal Set for Peace Deep Sleep & Intuition Authentic Deep Purple Amethyst Geode Tower and Raw Crystal from Brazil Presented in Wooden Gift Box - Responsibly Sourced**Anima**$24.97**223 rev1y ago](https://www.amazon.com/dp/B0DHBV4WCQ) [**MAIBAOTA 2.4 Amethyst Crystal Healing Crystals Amethyst Stone 0.7 Thick Crystals and Healing Stones Natural Reiki Gemstone Worry Stone Energy Balancing Anxiety Stress Relief Meditation 1 Pc**MAIBAOTA**$12.34**155 rev2y ago](https://www.amazon.com/dp/B0D41VGD8Z)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**TRUENERGY Polished Amethyst Cluster Quartz Crystal 0.25 To 0.5 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (0.25-0.5 lb)**TruEnergy**$35.27**4.7★**▲ 177%**](https://www.amazon.com/dp/B0CVBL6MTS) [**TRUENERGY Polished Amethyst Cluster Quartz Crystal 1.5 To 2.0 lbs Grade A+ Raw Dark Purple Geode Stone With Rounded Edge Home Decoration Meditation Healing and Positive Energy (1.5-2 lbs)**TruEnergy**$79.32**4.7★**▲ 174%**](https://www.amazon.com/dp/B0CVBLD1X7) [**LPBeads Handmade Natural Gemstone Stretch Elastic 8m Amethyst Bracelet Healing Crystal Round Stone Beads Jewelry Gifts for Women Men**LPBeads**$7.77**4.5★**▲ 170%**](https://www.amazon.com/dp/B0DK8Q74NW) [![Natural Amethyst Cluster with Polished Edges [1.5 to 2 lb.] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz](https://m.media-amazon.com/images/I/41YZRAkmpwL.jpg)**Natural Amethyst Cluster with Polished Edges \[1.5 to 2 lb.\] Real Raw Geode Healing Crystal Rock from Uruguay Deep Purple Decor and a FREE Velvet Pouch of Rose Quartz**Extreme Rocks & Fossils**$63.59**4.4★**▲ 150%**](https://www.amazon.com/dp/B085418BJB) [**EMPORION Large Natural Amethyst (5 lb to 6.5 lb) Crystal Clusters Stone from Uruguay Raw Geode Quartz - Deep Purple Color**EMPORION**$238.40**4.7★**▲ 118%**](https://www.amazon.com/dp/B08794LBXY)
**~~View all trending →~~**
## **What buyers say about amethyst**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Color**16%
*“I like the color purple”*
**Size-Overall**16%
*“Cute fits right where I wanted”*
**Quality-Overall**13%
*“Excellent product”*
**Value For Money**11%
*“Great Price and Product”*
**Gifting Purpose**8%
*“Gift”*
**Advertised Vs Actual Product**7%
*“I got exactly what I wanted”*
**Shape/Style**4%
*“Beautiful to look at”*
**Brightness/Shine/Glow**3%
*“It gives off a cool glow”*
**Soft Feel**3%
*“It is smooth”*
**Precious Gemstone**2%
*“Beautiful stone”*
### **What buyers complain about **
**Size-Overall**46%
*“the stones are tiny”*
**Advertised Vs Actual Product**15%
*“not as described”*
**Color**8%
*“Not even purple”*
**Quality-Overall**4%
*“Horrible Quality - Not as Pictured”*
**Shape/Style**2%
*“the one I have is a bit elongated as I was expecting a better heart shape”*
**Strength**2%
*“Fragile”*
**Gifting Purpose**2%
*“too embarrassed to give it”*
**Hard Feel**2%
*“Stone hardness”*
**Durability**2%
*“Broke easily”*
**Precious Gemstone**1%
*“But I was given an ugly gray purplish stone filled with white streaks”*
### **Top return reasons **
**Size-Overall**53%
**Advertised Vs Actual Product**15%
**Color**10%
**Defective Material/Parts**3%
**Quality-Overall**3%
**Brightness/Shine/Glow**2%
**Shape/Style**2%
**Wrist Fit**2%
**Value For Money**2%
**Material Quality**1%
## **Common questions**
- **Is amethyst profitable to sell on Amazon United States?**
- The niche generates $634K/yr across 51 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Worth a look (56/100).
- **How competitive is the amethyst niche?**
- 31 brands and 35 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 56% of demand.
- **What do buyers complain about in amethyst?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Color. The return rate is 1.5%.
- **When does demand for amethyst peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the amethyst niche?**
- Listings span $5.92–$238.40; the average listing price is $39.74 (sweet spot $15–$100). The average incumbent carries 690 reviews — the moat a new listing must climb.
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