---
title: "Amazon Tissues — $115K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amazon-tissues"
last_updated: "2026-08-09T14:02:58.336Z"
locale: en
meta:
description: "Niche score 41/100 · $115K/yr market · 61K searches/yr · $15.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · $115K/yr market · 61K searches/yr · $15.60 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Tissues — $115K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon tissues**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 20Conversion 95Competition 13Returns 100Price range 75Avg price 77Brand share 0Review moat 16Quality gap 47
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.1%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Great****$15.60**
avg listing price — sweet spot $15–$100
**Price range**
**Great****$1.17–$55.43**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$115K**
$115K/yr · 61K searches
**Growth**
**Bad****-10.4%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****21,271**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon tissues is a $115K/yr Amazon United States market (61K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug. Verdict: Skip it — 41/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon tissues market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$156K–$195K**
- units × avg price
- **Conversion rate**
- **12.1%**
- **Avg BSR**
- **#106**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **82%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **151 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**90**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics85% - Kleenex7% - Puffs5% - Presto!3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -10.4% search growth over the last 90 days.
1K800Spike '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Aug · busiest ÷ quietest = 1.9×
[**Open Trend **](https://flapen.com/research/us/health-household/amazon-tissues/trend)
## **Top amazon tissues search terms**
- **amazon basics tissues**17K/yr-14.5%13.8% conv. - **amazon basics facial tissue**11K/yr-9.8%14.6% conv. - **bulk facial tissue**6K/yr-15.4%4.0% conv. - **amazon basics tissue**4K/yr-4.4%10.2% conv. - **tissues rectangle box**3K/yr+79.9%12.0% conv. - **tissue in bulk**3K/yr-23.4%1.4% conv. - **rectangle tissues**2K/yr-0.3%10.7% conv. - **case of tissues**3K/yr-20.9%6.1% conv. - **amazon basic facial tissue**3K/yr-21.4%17.8% conv. - **tissue amazon basics**3K/yr+0.7%11.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/amazon-tissues/search-terms)
## **Top amazon tissues products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%$17K30%$35K45%$52K60%$69K1001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 11 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**4.2★12,187 rev](https://www.amazon.com/dp/B09C2ZVVHJ) [2**Amazon Basics Facial Tissue 2-Ply 2880 Count (18 Packs of 160) Packaging May Vary**Amazon Basics**$24.86**4.2★12,187 rev](https://www.amazon.com/dp/B09C31HQZH) [3**Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary**Amazon Basics**$5.89**4.5★8,229 rev](https://www.amazon.com/dp/B09C31HJYF) [4**Amazon Basics Facial Tissues with Lotion 2-Ply 1350 Count (18 Packs of 75) Cube Box (Packaging May Vary)**Amazon Basics**$21.50**4.5★8,229 rev](https://www.amazon.com/dp/B09BXT3J9Z) [5**Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary**Kleenex**$5.99**4.8★115,923 rev](https://www.amazon.com/dp/B09M6JWHV5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Brand - Presto! Ultra-Soft 3-Ply Premium Facial Tissues 264 Count (4 Cube Boxes of 66) Packaging May Vary**Presto!**$5.13**22,853 rev6mo ago](https://www.amazon.com/dp/B0846PGGMM) [**Amazon Basics 2-Ply Facial Tissue 160 Count**Amazon Basics**$1.17**224 rev1y ago](https://www.amazon.com/dp/B09DXVB8YF) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**15,360 rev1y ago](https://www.amazon.com/dp/B0DHHGL8P9) [**Kleenex Ultra Soft Facial Tissues 3 Flat Boxes 120 Tissues per Box 3-Ply (360 Total) Packaging May Vary**Kleenex**$5.99**115,923 rev2y ago](https://www.amazon.com/dp/B09M6JWHV5) [**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**12,187 rev4y ago](https://www.amazon.com/dp/B09C2ZVVHJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Puffs Facial Tissue Ultra Soft Non-Lotion 8 Rectangle Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$13.05**4.8★**▲ 77%**](https://www.amazon.com/dp/B09YL8TX5K) [**Puffs Facial Tissues Ultra Soft 4 Family Boxes 124 Facial Tissues per Box Allergies and Colds (Packaging May Vary)**Puffs**$6.40**4.8★**▲ 54%**](https://www.amazon.com/dp/B0DHHGL8P9) [**Kleenex Professional Facial Tissue Bulk (21400) 2-Ply White Flat Boxed Format Designed for Business (100 Tissues/Box 36 Boxes 3 600 Sheets/Case)**Kleenex**$55.43**4.5★**▲ 24%**](https://www.amazon.com/dp/B0040ZOF2A) [**Amazon Basics Facial Tissues with Lotion 2-Ply 300 Count (4 Boxes 75 Tissues per Box) Packaging May Vary**Amazon Basics**$5.89**4.5★**▲ 20%**](https://www.amazon.com/dp/B09C31HJYF) [**Amazon Basics Facial Tissue 2-Ply 640 Count (4 Packs of 160) (Packaging may vary)**Amazon Basics**$6.74**4.2★**▲ 12%**](https://www.amazon.com/dp/B09C2ZVVHJ)
**~~View all trending →~~**
## **What buyers say about amazon tissues**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**23%
*“Decent price”*
**Soft Feel**20%
*“Soft tissues”*
**Quality-Overall**14%
*“Excellent quality”*
**Advertised Vs Actual Product**4%
*“As described”*
**Thickness**4%
*“The 2-ply thickness feels comfortable”*
**Durability**3%
*“Overall, a reliable everyday product to keep around the house”*
**Strength**3%
*“very happy with this tisuess are strong”*
**Color**2%
*“I love the green”*
**Sinus Relief**2%
*“They feel good on your nose”*
**Absorbency**2%
*“Absorbency is great”*
### **What buyers complain about **
**Hard Feel**29%
*“Extremely hard”*
**Quality-Overall**10%
*“Average quality”*
**Thickness**5%
*“They are thicker than expected”*
**Smell**5%
*“smell weird”*
**Value For Money**3%
*“Not worth it”*
**Allergies**3%
*“how badly it irritates our skin”*
**Ease Of Use**2%
*“Difficult to get out of the box”*
**Texture/Consistency-Overall**2%
*“Horrible texture”*
**Material Quality**2%
*“Materially worse than name brands”*
**Sinus Relief**2%
*“Red irritated nose”*
### **Top return reasons **
**Size-Overall**37%
**Advertised Vs Actual Product**17%
**Smell**7%
**Shape/Style**6%
**Hard Feel**5%
**Material Quality**5%
**Value For Money**3%
**Quality-Overall**3%
**Moist/Dry**2%
**Leak-Proof**2%
## **Common questions**
- **Is amazon tissues profitable to sell on Amazon United States?**
- The niche generates $115K/yr across 11 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -10.4%. Flapen's verdict: Skip it (41/100).
- **How competitive is the amazon tissues niche?**
- 4 brands and 90 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon tissues?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for amazon tissues peak?**
- Demand peaks in Aug; the busiest month runs 1.9× the quietest.
- **What does it cost to enter the amazon tissues niche?**
- Listings span $1.17–$55.43; the average listing price is $15.60 (sweet spot $15–$100). The average incumbent carries 21,271 reviews — the moat a new listing must climb.
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