---
title: "Amazon Probiotic — $52K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amazon-probiotic"
last_updated: "2026-08-06T18:53:59.129Z"
locale: en
meta:
description: "Niche score 36/100 · $52K/yr market · 30K searches/yr · $13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $52K/yr market · 30K searches/yr · $13.61 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Probiotic — $52K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon probiotic**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 13Growth 13Conversion 96Competition 10Returns 100Price range 57Avg price 63Brand share 0Review moat 16Quality gap 45
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****12.8%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$13.61**
avg listing price — sweet spot $15–$100
**Price range**
**Good****$8.72–$23.28**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****21,030.33**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Bad****$52K**
$52K/yr · 30K searches
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon probiotic is a $52K/yr Amazon United States market (30K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Aug–Oct. Verdict: Skip it — 36/100.
Data updated Jul 25, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon probiotic market data**
- **Units sold / yr**
- **3K–4K**
- avg 250–500/product
- **Revenue / yr**
- **$41K–$54K**
- units × avg price
- **Conversion rate**
- **12.8%**
- **Avg BSR**
- **#263**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **100%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **77 months**
- **Avg seller age**
- **152 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **▼falling
**Sellers**
**32**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics89% - Amazon Elements6% - Physician's CHOICE3% - OMOGS3%
## **Demand & seasonality**
Weekly Amazon search volume, last 60 weeks — -24.3% search growth over the last 90 days.
900700Spike '25Spike '26 seasonJunJulAugSepOctNovDecJanFebMarAprMayJunJul
Peak months: Aug, Oct · busiest ÷ quietest = 1.6×
[**Open Trend **](https://flapen.com/research/us/health-household/amazon-probiotic/trend)
## **Top amazon probiotic search terms**
- **amazon probiotic**9K/yr+0.6%11.0% conv. - **amazon basics probiotics**6K/yr-8.2%11.7% conv. - **amazon probiotics**5K/yr-35.0%9.3% conv. - **amazon probiotics for women**5K/yr-40.4%7.2% conv. - **probiotics amazon**5K/yr-65.6%7.8% conv. [**All search terms **](https://flapen.com/research/us/health-household/amazon-probiotic/search-terms)
## **Top amazon probiotic products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$5K20%$10K30%$16K40%$21K101001K10K100K1.0M Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Probiotic 5 Billion CFU No Artificial Colors & Flavors Gluten-Free 60 Vegetarian Capsule Probiotics for Digestive Health**Amazon Basics**$10.74**4.4★16,923 rev](https://www.amazon.com/dp/B07D123YBX) [2**Amazon Brand - Solimo Prebiotic & Probiotic Gummies 2 Billion CFU Blue Raspberry 50 Count (2 per Serving)**Amazon Basics**$8.72**4.5★17,701 rev](https://www.amazon.com/dp/B07GPFB6FJ) [3**Amazon Basics Daily Probiotic 10 Billion Active Cultures Supporting Digestive and Intestinal Health Capsule 60 Count Two Month Supply**Amazon Basics**$15.06**4.6★2,558 rev](https://www.amazon.com/dp/B07NRTQLXJ) [4**Amazon Basics Probiotic 35 Billion CFU 8 Probiotic Strains with Prebiotic Blend Supports Healthy Digestion 30 Vegetarian Capsules 1 Month Supply Probiotics for Digestive Health**Amazon Basics**$15.47**4.4★3,113 rev](https://www.amazon.com/dp/B07CZZMFGQ) [5**Amazon Basics Probiotic with Vitamin D Gummy 80 Count**Amazon Basics**$9.24**4.6★75 rev](https://www.amazon.com/dp/B0F5W684XQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Amazon Basics Probiotic with Vitamin D Gummy 80 Count**Amazon Basics**$9.24**75 rev7mo ago](https://www.amazon.com/dp/B0F5W684XQ) [**OMOGS Probiotics 120 Billion CFUs 18 Strains with 3 Organic Prebiotics & Vitamin C Nutritional Supplement for Women Men & Kids Support Metabolism Immunity and Digestive Health Non-GMO 120 Tablets**OMOGS**$8.78**1,711 rev4y ago](https://www.amazon.com/dp/B09YM58K5B) [**Amazon Basics Daily Probiotic 10 Billion Active Cultures Supporting Digestive and Intestinal Health Capsule 60 Count Two Month Supply**Amazon Basics**$15.06**2,558 rev6y ago](https://www.amazon.com/dp/B07NRTQLXJ) [**Amazon Brand - Solimo Prebiotic & Probiotic Gummies 2 Billion CFU Blue Raspberry 50 Count (2 per Serving)**Amazon Basics**$8.72**17,701 rev7y ago](https://www.amazon.com/dp/B07GPFB6FJ) [**Amazon Elements Womens Probiotic 50 Billion CFU 7 Strains Blend Supports Urinary & Vaginal Health 30 Capsules**Amazon Elements**$13.75**2,779 rev7y ago](https://www.amazon.com/dp/B07D139MTB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Amazon Basics Probiotic with Vitamin D Gummy 80 Count**Amazon Basics**$9.24**4.6★**▲ 173%**](https://www.amazon.com/dp/B0F5W684XQ) [**OMOGS Probiotics 120 Billion CFUs 18 Strains with 3 Organic Prebiotics & Vitamin C Nutritional Supplement for Women Men & Kids Support Metabolism Immunity and Digestive Health Non-GMO 120 Tablets**OMOGS**$8.78**4.5★**▲ 115%**](https://www.amazon.com/dp/B09YM58K5B) [**Amazon Basics Daily Probiotic 10 Billion Active Cultures Supporting Digestive and Intestinal Health Capsule 60 Count Two Month Supply**Amazon Basics**$15.06**4.6★**▲ 40%**](https://www.amazon.com/dp/B07NRTQLXJ) [**Amazon Elements Womens Probiotic 50 Billion CFU 7 Strains Blend Supports Urinary & Vaginal Health 30 Capsules**Amazon Elements**$13.75**4.4★**▲ 33%**](https://www.amazon.com/dp/B07D139MTB) [**Amazon Elements One Daily Adult Probiotic Blend Supports Healthy Colon and Immune Function 50 Billion CFU (2 Strains) 30 Capsules 1 Month Supply (Packaging May Vary)**Amazon Elements**$17.45**4.3★**— 4%**](https://www.amazon.com/dp/B07D13WX7S)
**~~View all trending →~~**
## **What buyers say about amazon probiotic**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**15%
*“Excellent Product”*
**Nutritional Content**14%
*“The best probiotic ever”*
**Regulates Digestion**11%
*“Less digestive issues”*
**Efficiency**9%
*“Effective for me”*
**Value For Money**7%
*“Less expensive”*
**Taste-Overall**6%
*“Good taste”*
**Acid Regulator/Stomach Ache Relief**6%
*“helps my stomach”*
**Advertised Vs Actual Product**4%
*“Arrived as described”*
**Ease Of Chewing/Swallowing**4%
*“not hard to chew or anything”*
**Ease Of Use**3%
*“Ease of use”*
### **What buyers complain about **
**Functionality-Overall**16%
*“Did not work”*
**Acid Regulator/Stomach Ache Relief**11%
*“Severe stomach pain”*
**Value For Money**8%
*“over priced”*
**Regulates Digestion**7%
*“I have several digestive issues”*
**Side Effects**5%
*“it gave me headaches”*
**Dosage**4%
*“Misrepresented number of capsules in the bottle”*
**Taste-Overall**4%
*“also a weak taste”*
**Allergies**2%
*“Allergic reaction”*
**Nutritional Content**2%
*“its your lack of fiber”*
**Ingredients-Overall**2%
*“This is not divulged ANYWHERE in the product description or ingredient list”*
### **Top return reasons **
**Functionality-Overall**30%
**Advertised Vs Actual Product**17%
**Value For Money**17%
**Acid Regulator/Stomach Ache Relief**9%
**Taste-Overall**4%
**Side Effects**4%
**Quality-Overall**4%
**Dosage**4%
**Certifications**4%
**Accuracy-Overall**4%
## **Common questions**
- **Is amazon probiotic profitable to sell on Amazon United States?**
- The niche generates $52K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (36/100).
- **How competitive is the amazon probiotic niche?**
- 4 brands and 32 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon probiotic?**
- Top complaints mined from reviews: Functionality-Overall, Acid Regulator/Stomach Ache Relief, Value For Money. The return rate is 0.0%.
- **When does demand for amazon probiotic peak?**
- Demand peaks in Aug–Oct; the busiest month runs 1.6× the quietest.
- **What does it cost to enter the amazon probiotic niche?**
- Listings span $8.72–$23.28; the average listing price is $13.61 (sweet spot $15–$100). The average incumbent carries 21,030 reviews — the moat a new listing must climb.
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