---
title: "Amazon Mouthwash — $162K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amazon-mouthwash"
last_updated: "2026-08-09T16:21:33.854Z"
locale: en
meta:
description: "Niche score 42/100 · $162K/yr market · 148K searches/yr · $8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · $162K/yr market · 148K searches/yr · $8.36 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Mouthwash — $162K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon mouthwash**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 34Growth 26Conversion 96Competition 51Returns 99Price range 31Avg price 23Brand share 0Review moat 22Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Competition**
**Good****54%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****$162K**
$162K/yr · 148K searches
**Price range**
**Okay****$3.74–$20.06**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Okay****+1.0%**
90-day search growth — must beat 0% to launch
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****$8.36**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****9,509.58**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon mouthwash is a $162K/yr Amazon United States market (148K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 42/100.
Data updated Jul 14, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon mouthwash market data**
- **Units sold / yr**
- **20K–25K**
- avg 500–750/product
- **Revenue / yr**
- **$167K–$209K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#116**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **94 months**
- **Avg seller age**
- **153 days**
## **Competition & brand share**
The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**3 **—flat
**Sellers**
**100**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**54%**
Top 20: 93%
**Open market**
**0%**
- Amazon Basics67% - Listerine30% - Crest3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +1.0% search growth over the last 90 days.
4K3KSpike '24Prime Day '25Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/us/health-household/amazon-mouthwash/trend)
## **Top amazon mouthwash search terms**
- **mouthwash with alcohol**27K/yr+8.4%13.1% conv. - **amazon mouthwash**25K/yr+6.2%16.3% conv. - **amazon basics mouthwash**19K/yr+8.6%13.2% conv. - **mouthwash amazon basics**11K/yr+11.0%13.7% conv. - **listerine mouthwash 1.5 liter**13K/yr-11.6%6.0% conv. - **equate mouthwash**12K/yr-9.6%4.9% conv. - **alcohol mouthwash**8K/yr-1.7%10.5% conv. - **listerine 1.5l**6K/yr+37.1%5.5% conv. - **mouthwash alcohol**6K/yr+14.5%8.8% conv. - **listerine 1.5 liter mouthwash**6K/yr-33.1%6.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/amazon-mouthwash/search-terms)
## **Top amazon mouthwash products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$16K20%$32K30%$49K40%$65K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Antiseptic Mouthwash Blue Mint Fights Bad Breath Plaque and Gingivitis 1 Liter 33.8 Fl Oz 1-Pack (Previously Solimo)**Amazon Basics**$6.24**4.6★8,987 rev](https://www.amazon.com/dp/B09HH8SDR6) [2**Listerine Cool Mint Intense Antiseptic Mouthwash Daily Oral Rinse Kills 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis. For a Fresh Clean Mouth Intense Mint Flavor 1.5 L**Listerine**$7.66**4.8★31,406 rev](https://www.amazon.com/dp/B00013TQPQ) [3**Amazon Basics Multi Action Antiseptic Oral Rinse Alcohol-Free Antiplaque Antigingivitis Fresh Mint Flavor 1 Liter (33.8 Fluid Ounces) 1-Pack (Previously Solimo)**Amazon Basics**$4.39**4.4★3,420 rev](https://www.amazon.com/dp/B09HH8YLKG) [4**Amazon Basics Fresh Breath Mouthwash for Bad Breath Refreshing Mint Clean Feeling 50.7 Ounce (Pack of 1) (Previously Solimo)**Amazon Basics**$5.92**4.5★3,278 rev](https://www.amazon.com/dp/B09HHC3W3L) [5**Amazon Basics Anticavity Fluoride Mouthwash Alcohol-Free Violet Mint Flavor Cavity Prevention 1 Liter (33.8 Fluid Ounces) 1-Pack**Amazon Basics**$4.61**4.6★2,342 rev](https://www.amazon.com/dp/B09HHDTW91)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Crest Pro-Health Advanced Maximum Cavity Protection Mouthwash - Mild Mint - 2x1L**Crest**$13.56**540 rev10mo ago](https://www.amazon.com/dp/B0FHZ4LPG6) [**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L**Listerine**$10.16**2,864 rev2y ago](https://www.amazon.com/dp/B0CN6F2GBN) [**Amazon Basics Anticavity Fluoride Rinse Alcohol-Free Mint 18 ounce (Pack of 4) Packaging May Vary**Amazon Basics**$9.02**1,819 rev3y ago](https://www.amazon.com/dp/B09HH87TQF) [**Listerine Mouthwash Total Care Anti Cavity Treatment for Adults Kills 99.9% of Bad Breath Germs in Intense Mint Antibacterial Fluoride Mouthwash 2 pack of 33.8 fl oz**Listerine**$14.48**11,873 rev4y ago](https://www.amazon.com/dp/B0B5Y7KCS8) [**Amazon Basics Fluoride Mouthwash for Adults Anticavity Alcohol Free Bad Breath Control Strengthens Teeth - Refreshing Mint Flavor 1 Liter**Amazon Basics**$4.48**2,398 rev4y ago](https://www.amazon.com/dp/B09HHC4LG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Crest Pro-Health Advanced Maximum Cavity Protection Mouthwash - Mild Mint - 2x1L**Crest**$13.56**4.8★**▲ 73%**](https://www.amazon.com/dp/B0FHZ4LPG6) [**Listerine Clinical Solutions Gum Health Antiseptic Mouthwash Antigingivitis & Antiplaque Oral Rinse Helps Prevent Plaque Buildup & Immediately Kills Germs for Healthier Gums ICY Mint 1 L**Listerine**$10.16**4.8★**▲ 38%**](https://www.amazon.com/dp/B0CN6F2GBN) [**Amazon Basics Antiseptic Mouthwash Blue Mint Fights Bad Breath Plaque and Gingivitis 1 Liter 33.8 Fl Oz 1-Pack (Previously Solimo)**Amazon Basics**$6.24**4.6★**▲ 31%**](https://www.amazon.com/dp/B09HH8SDR6) [**Listerine Cool Mint Intense Antiseptic Mouthwash Daily Oral Rinse Kills 99.9% of Germs that Cause Bad Breath Plaque and Gingivitis. For a Fresh Clean Mouth Intense Mint Flavor 1.5 L**Listerine**$7.66**4.8★**▲ 15%**](https://www.amazon.com/dp/B00013TQPQ) [**Listerine Mouthwash Cool Mint Antiseptic Treatment for Adults Kills 99.9% of Germs that Cause Bad Breath Plaque Gingivitis in a Daily Intense Mint Mouthwash 2 Pack of 33.8 fl oz/1 L**Listerine**$13.19**4.8★**▲ 12%**](https://www.amazon.com/dp/B08MFWB9DY)
**~~View all trending →~~**
## **What buyers say about amazon mouthwash**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**26%
*“Great deal”*
**Quality-Overall**17%
*“A well made product”*
**Breathability**11%
*“Fresh Breath”*
**Cleansing**8%
*“Deep clean”*
**Advertised Vs Actual Product**8%
*“As advertised”*
**Efficiency**5%
*“Great Effective Product”*
**Size-Overall**3%
*“This was a convenient size”*
**Ease Of Cleaning**3%
*“Clean and fresh”*
**Alcohol Content**2%
*“Because it doesnt contain alcohol”*
**Tooth Sensitivity**2%
*“no more gum disease”*
### **What buyers complain about **
**Alcohol Content**13%
*“Alcohol Heavy”*
**Dilute/Watery**7%
*“Watered down product”*
**Ease Of Cleaning**5%
*“For actual cleaning it's awful”*
**Strength**5%
*“Not strong enough”*
**Size-Overall**5%
*“Small”*
**Color**5%
*“the blue dye is a bit much”*
**Ease Of Use**5%
*“I can't use it”*
**Leak-Proof**4%
*“it was leaking”*
**Quality-Overall**4%
*“I assume that there is a problem with quality consistency”*
**Value For Money**4%
*“Too expensive”*
### **Top return reasons **
**Leak-Proof**24%
**Size-Overall**23%
**Advertised Vs Actual Product**13%
**Alcohol Content**7%
**Value For Money**7%
**Ingredients-Overall**3%
**Functionality-Overall**3%
**Defective Material/Parts**2%
**Color**2%
**Color Fading/Discoloration**2%
## **Common questions**
- **Is amazon mouthwash profitable to sell on Amazon United States?**
- The niche generates $162K/yr across 26 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +1.0%. Flapen's verdict: Skip it (42/100).
- **How competitive is the amazon mouthwash niche?**
- 3 brands and 100 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon mouthwash?**
- Top complaints mined from reviews: Alcohol Content, Dilute/Watery, Ease Of Cleaning. The return rate is 0.1%.
- **When does demand for amazon mouthwash peak?**
- Demand is steady year-round — the busiest month runs 2.0× the quietest.
- **What does it cost to enter the amazon mouthwash niche?**
- Listings span $3.74–$20.06; the average listing price is $8.36 (sweet spot $15–$100). The average incumbent carries 9,510 reviews — the moat a new listing must climb.
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