---
title: "Trend — amazon basics laundry detergent - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amazon-basics-laundry-detergent/trend"
last_updated: "2026-08-09T21:07:22.414Z"
locale: en
meta:
  description: "Niche score 36/100 · $103K/yr market · 107K searches/yr · $12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 36/100 · $103K/yr market · 107K searches/yr · $12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — amazon basics laundry detergent - Flapen"
---

# **amazon basics laundry detergent**

**Skip it**

Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 25Growth 24Conversion 77Competition 13Returns 99Price range 43Avg price 56Brand share 0Review moat 19Quality gap 32

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****7.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****$12.69**

avg listing price — sweet spot $15–$100

**Price range**

**Okay****$7.82–$20.36**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Quality gap**

**Okay****4.6★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****$103K**

$103K/yr · 107K searches

**Growth**

**Bad****-2.7%**

90-day search growth — must beat 0% to launch

**Review moat**

**Bad****14,175.11**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Bad****85%**

top-5 click share — a locked-up shelf

**Brand share**

**Bad****100%**

top-5 brand share — brand-locked demand

## Trend