---
title: "Amazon Basics Laundry Detergent — $103K/yr Amazon US Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/amazon-basics-laundry-detergent"
last_updated: "2026-08-09T14:09:04.781Z"
locale: en
meta:
description: "Niche score 36/100 · $103K/yr market · 107K searches/yr · $12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · $103K/yr market · 107K searches/yr · $12.69 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Amazon Basics Laundry Detergent — $103K/yr Amazon US Niche (2026) - Flapen"
---
# **amazon basics laundry detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 24Conversion 77Competition 13Returns 99Price range 43Avg price 56Brand share 0Review moat 19Quality gap 32
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****7.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****$12.69**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****$7.82–$20.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****$103K**
$103K/yr · 107K searches
**Growth**
**Bad****-2.7%**
90-day search growth — must beat 0% to launch
**Review moat**
**Bad****14,175.11**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United States niche tracking, amazon basics laundry detergent is a $103K/yr Amazon United States market (107K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 36/100.
Data updated Jul 13, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **amazon basics laundry detergent market data**
- **Units sold / yr**
- **10K–13K**
- avg 750–1,000/product
- **Revenue / yr**
- **$127K–$159K**
- units × avg price
- **Conversion rate**
- **7.6%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **89%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **139 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**3 **▼falling
**Sellers**
**28**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**0%**
- Amazon Basics94% - Arm & Hammer3% - Tide3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.7% search growth over the last 90 days.
3K2KPrime Day '24Spike '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/us/health-household/amazon-basics-laundry-detergent/trend)
## **Top amazon basics laundry detergent search terms**
- **amazon basics laundry detergent**35K/yr+1.3%8.7% conv. - **laundry detergent amazon basics**18K/yr-0.5%11.5% conv. - **laundry products**21K/yr-4.0%0.0% conv. - **amazon basics laundry**10K/yr-11.2%3.0% conv. - **amazon basic laundry detergent**9K/yr-5.3%9.4% conv. - **amazon laundry**8K/yr-5.2%3.1% conv. - **amazon basics detergent**6K/yr-17.6%7.8% conv. - **sun detergent**1K/yr+97.9%0.0% conv. [**All search terms **](https://flapen.com/research/us/health-household/amazon-basics-laundry-detergent/search-terms)
## **Top amazon basics laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%$10K20%$21K30%$31K40%$41K1K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amazon Basics Concentrated Liquid Laundry Detergent Clean Linen Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$8.28**4.5★7,588 rev](https://www.amazon.com/dp/B09CLPVL3H) [2**Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$8.03**4.5★7,588 rev](https://www.amazon.com/dp/B09CLN9793) [3**Amazon Basics Concentrated Liquid Laundry Detergent Lavender Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$7.87**4.5★7,588 rev](https://www.amazon.com/dp/B09CLS6DYH) [4**Amazon Basics Laundry Detergent Pacs Free & Clear Hypoallergenic Fragrance Free HE Compatible Easy to Use 120 Count (New Packaging)**Amazon Basics**$19.37**4.5★13,576 rev](https://www.amazon.com/dp/B09CLRVRRH) [5**Amazon Basics Laundry Detergent Liquid Concentrated Fresh Scent 110 Loads 82.5 Fl Oz (New Packaging)**Amazon Basics**$7.82**4.5★7,588 rev](https://www.amazon.com/dp/B09CLPVN3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**24,122 rev7mo ago](https://www.amazon.com/dp/B0G4KCCQN2) [**Tide Simply All-In-One Liquid Laundry Detergent Berry Blossom Scent 89 Loads 117 fl oz**Tide**$9.64**32,374 rev2y ago](https://www.amazon.com/dp/B0CPTCYNZD) [**Amazon Basics Concentrated Liquid Laundry Detergent Lavender Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$7.87**7,588 rev3y ago](https://www.amazon.com/dp/B09CLS6DYH) [**Amazon Basics Laundry Detergent Pacs Lavender Scent HE Compatible 120 Count**Amazon Basics**$20.36**13,576 rev3y ago](https://www.amazon.com/dp/B09CLW4B8P) [**Amazon Basics Concentrated Liquid Laundry Detergent Hypoallergenic Free of Perfumes & Clear of Dyes High Efficiency 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$8.03**7,588 rev3y ago](https://www.amazon.com/dp/B09CLN9793)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**ARM & HAMMER Liquid Laundry Detergent Clean Burst Fresh 174 fl oz 174 Loads**Arm & Hammer**$13.35**4.7★**▲ 292%**](https://www.amazon.com/dp/B0G4KCCQN2) [**Amazon Basics Concentrated Liquid Laundry Detergent Clean Linen Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$8.28**4.5★**▲ 19%**](https://www.amazon.com/dp/B09CLPVL3H) [**Amazon Basics Concentrated Liquid Laundry Detergent Lavender Scent HE Compatible 110 Loads 82.5 Fl Oz (Previously Solimo)**Amazon Basics**$7.87**4.5★**▲ 16%**](https://www.amazon.com/dp/B09CLS6DYH) [**Tide Simply All-In-One Liquid Laundry Detergent Berry Blossom Scent 89 Loads 117 fl oz**Tide**$9.64**4.8★**— 9%**](https://www.amazon.com/dp/B0CPTCYNZD) [**Amazon Basics Laundry Detergent Pacs Fresh Scent HE Compatible Dissolves in Cold Water 120 Count**Amazon Basics**$19.51**4.5★**— 5%**](https://www.amazon.com/dp/B09CLS6PMJ)
**~~View all trending →~~**
## **What buyers say about amazon basics laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**21%
*“I love the lavender”*
**Value For Money**18%
*“Very affordable”*
**Ease Of Cleaning**16%
*“Cleans great”*
**Quality-Overall**8%
*“Excellent Quality”*
**Cleansing**4%
*“Cleans great”*
**Advertised Vs Actual Product**3%
*“This product arrived as described”*
**Washability**3%
*“Gets laundry clean”*
**Efficiency**2%
*“it does a good job”*
**Durability**2%
*“Durable quality”*
**Size-Overall**2%
*“This fit the bill perfectly”*
### **What buyers complain about **
**Smell**16%
*“Horrible smell”*
**Leak-Proof**11%
*“it leaked”*
**Ease Of Cleaning**7%
*“Poor cleaning”*
**Value For Money**4%
*“Price doubled”*
**Dilute/Watery**4%
*“Very watered down”*
**Allergies**4%
*“Allergic Reaction”*
**Quality-Overall**4%
*“Doesnt work well”*
**Solubility**4%
*“Pod didn't dissolve”*
**Stain Resistance**3%
*“Does not help with stains”*
**Residue**2%
*“Leaves sticky residue on clothes”*
### **Top return reasons **
**Leak-Proof**64%
**Smell**14%
**Advertised Vs Actual Product**3%
**Value For Money**3%
**Size-Overall**2%
**Ease Of Cleaning**2%
**Stain Resistance**2%
**Adhesion/Stickiness**1%
**Moist/Dry**1%
**Functionality-Overall**1%
## **Common questions**
- **Is amazon basics laundry detergent profitable to sell on Amazon United States?**
- The niche generates $103K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the amazon basics laundry detergent niche?**
- 3 brands and 28 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in amazon basics laundry detergent?**
- Top complaints mined from reviews: Smell, Leak-Proof, Ease Of Cleaning. The return rate is 0.2%.
- **When does demand for amazon basics laundry detergent peak?**
- Demand peaks in Jan; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the amazon basics laundry detergent niche?**
- Listings span $7.82–$20.36; the average listing price is $12.69 (sweet spot $15–$100). The average incumbent carries 14,175 reviews — the moat a new listing must climb.
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