---
title: "Search terms — alum - Flapen"
canonical_url: "https://flapen.com/research/us/health-household/alum/search-terms"
last_updated: "2026-08-09T05:34:27.175Z"
locale: en
meta:
  description: "Niche score 55/100 · $733K/yr market · 474K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 55/100 · $733K/yr market · 474K searches/yr. A concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — alum - Flapen"
---

# **alum**

**Worth a look**

Shows low returns (0.1%), but a concentrated shelf (top 5 take 71% of clicks) keeps it on the watch list.

Market size 70Growth 47Conversion 97Competition 24Returns 100Price range 32Avg price 31Brand share 46Review moat 66Quality gap 35

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Good****$733K**

$733K/yr · 474K searches

**Review moat**

**Good****858.42**

avg incumbent reviews — the moat a new listing must climb

**Growth**

**Okay****+17.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****77%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****$4.56–$19.89**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****$9.76**

avg listing price — sweet spot $15–$100

**Competition**

**Bad****71%**

top-5 click share — a locked-up shelf

## Search terms